Eso No Va a Suceder

"Eso No Va a Suceder" (transl. "That's Not Going To Happen") is a song written and recorded by the American musical duo Ha*Ash. It was released on August 8, 2018 as the third of the single from their fifth studio album 30 de Febrero (2017).[1] The song then included on their live album En Vivo (2019). It was written by Ashley Grace, Hanna Nicole and Edgar Barrera.[2]

"Eso No Va a Suceder"
Single by Ha*Ash
from the album 30 de Febrero
LanguageSpanish
English title"That's Not Going To Happen"
Released8 August 2018 (2018-08-08)
Recorded2017 in Miami, United States
Genre
Length3:40
LabelSony Music Latin
Songwriter(s)
Producer(s)
Ha*Ash singles chronology
"No Pasa Nada"
(2018)		 "Eso No Va a Suceder"
(2018)		 "¿Qué Me Faltó?"
(2019)
Music video
"Eso No Va a Suceder" on YouTube

Background and release

"Eso No Va a Suceder" was written by Ashley Grace, Hanna Nicole and Edgar Barrera[2] and produced by Hanna, Barrera and Joe London.[3] The band started working on the song during the 1F Hecho Realidad Tour. It was confirmed the single to be the third single from the album on August 6, 2018.[4][5] The song went to Latin radio stations in early September.

Music video

A lyric video for "Eso No Va a Suceder" was released on November 28, 2017. It was directed by Diego Álvarez.[6] Here they are dressed in white wedding dresses with yet another classy style. Some scenes show a white dress burning and torn, while Hanna is seen smashing a wedding cake.[6] As of October 2019, the video has over 55 million views on YouTube.

The music video for "Eso No Va a Suceder" was released on August 8, 2018.[7][8] It was directed by Emiliano Castro and Ernesto Lomeli.[9][10] The video was filmed in Toluca, México. The video stars Ha*Ash with actress Renata Notni, TV host Natalia Téllez, and Instagram influencer Dhasia Wezka.[9] As of October 2019, the video has over 90 million views on YouTube.

The acoustic video for "Eso No Va a Suceder" was released on September 28, 2018. As of October 2019, the video has over 1,5 million views on YouTube.[11]

The live video for "Eso No Va a Suceder", recorded live for the live album En Vivo, was released on December 6, 2019. The video was filmed in Auditorio Nacional, Mexico City.[12]

Commercial performance

The track peaked at number 34 in the Latin Pop Songs charts in the United States.[13] In Mexico, the song peaked at number one on the Mexican Singles Chart, and Monitor Latino.[14][15] On November 11, 2018 the song was certified gold in México.[16] On September 17, the song was certified Platinum in México.[17]

Live performances

On November 11, 2018, the duo appeared on Premios Telehit, and also performed "Eso No Va a Suceder".[18]

Credits and personnel

Credits adapted from Genius.[3][19]

Recording and management

  • Recording Country: United States
  • Sony / ATV Discos Music Publishing LLC / Westwood Publishing
  • (P) 2017 Sony Music Entertainment México, S.A. De C.V.

Ha*Ash

  • Ashley Grace  – vocals, guitar, songwriting
  • Hanna Nicole  – vocals, guitar, songwriting, production

Additional personnel

  • Edgar Barrera  – songwriting, edition, engineer, production
  • Joe London  – edition, engineer, production
  • Luis Barrera Jr  – edition

Charts

Certifications
Region CertificationCertified units/sales
Mexico (AMPROFON)[25] Platinum 60,000

Sales+streaming figures based on certification alone.

Release history
Region Date Edition(s) Format Label Ref.
Various August 8, 2018 Standard
Sony Music Latin [1]
September 28, 2018 Acoustic Version [26]
December 6, 2019 Live Version [12]

References
  1. "Ha*Ash Become Wedding Crashers in the New Video For Empowering Anthem 'Eso No Va A Suceder': Watch". Billboard. Retrieved July 9, 2019.
  2. "Eso no va a suceder - Writer". American Society of Composers, Authors and Publishers. Retrieved November 24, 2019.
  3. Ha-Ash – Eso no va a suceder, retrieved July 9, 2019
  4. "HaAsh on Instagram: "• 07/08/18 • 💍🚫 • #EsoNoVaASuceder • @programahoy • @dhasiawezka / @rennotni / @natalia_tellez"". Instagram. Retrieved July 9, 2019.
  5. "HaAsh on Instagram: "Ya vieron el BEHIND THE SCENES de nuestro nuevo video "Eso No Va A Suceder" ? @dhasiawezka | @rennotni | @natalia_tellez pueden..."". Instagram. Retrieved July 9, 2019.
  6. "HA*ASH lanzan su álbum 30 DE FEBRERO". Sony Music Entertainment México (in Spanish). December 4, 2017. Retrieved July 9, 2019.
  7. Eso No Va a Suceder (Video Oficial) by Ha-Ash, retrieved July 9, 2019
  8. Ha*Ash - Eso No Va a Suceder (Video Oficial), retrieved July 10, 2019
  9. Jr, Ruben Perez (August 9, 2018). "Ha*Ash Release "Eso No Va a Suceder" Video". Entertainment Rocks. Retrieved July 9, 2019.
  10. "HA*ASH lanza el video oficial del sencillo "ESO NO VA A SUCEDER"". Sony Music Entertainment Latin. August 9, 2018. Retrieved July 9, 2019.
  11. Ha*Ash - Eso No Va a Suceder (Versión Acústica), retrieved July 10, 2019
  12. "Eso No Va a Suceder (En Vivo) de Ha-Ash". iTunes (in Spanish). Retrieved 2019-12-12.
  13. "Ha*Ash - Chart history > Latin Pop Songs". Billboard. Retrieved 2019-02-04.
  14. "Ha*Ash - Chart history > Mexico Airplay". Billboard. Retrieved 2019-02-04.
  15. "Ha*Ash - Chart history > Mexico Espanol Airplay". Billboard. Retrieved 2019-02-04.
  16. "Ha*Ash abarrotó de nuevo el Auditorio Nacional y tuvo a Miguel Bosé, Prince Royce y Melendi como invitados". OCESA Seitrack (in Spanish). Archived from the original on March 27, 2019. Retrieved July 11, 2019.
  17. "Certificaciones Ha*Ash / Ha-Ash - AMPROFON" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved April 24, 2019.
  18. TIM, Televisa. "#Telehit25Años: sigue la cobertura en tiempo real". Telehit (in Spanish). Retrieved July 9, 2019.
  19. "Ha*Ash - 30 De Febrero II". Discogs (in Spanish). Retrieved July 8, 2019.
  20. monitorLATINO. "Monitor Latino, week September 10, 2018". charts monitorLATINO (in Spanish). Retrieved July 9, 2019.
  21. "-monitorLATINO". Top Digital monitorLATINO. Retrieved July 7, 2019.
  22. "- monitorLATINO". Top Digital monitorLATINO. Retrieved July 9, 2019.
  23. "-monitorLATINO". Top Digital monitorLATINO. Retrieved July 7, 2019.
  24. "-monitorLATINO". Top Digital monitorLATINO. Retrieved January 2, 2021.
  25. "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved July 11, 2019. Type Ha*Ash or Ha-Ash in the box under the ARTISTA column heading and Eso No Va a Suceder in the box under TÍTULO
  26. "Eso No Va a Suceder (Versión Acústica) - Single by Ha-Ash". iTunes. Retrieved July 9, 2019.
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