Eggslut

Eggslut is a fast food restaurant with locations in Los Angeles, Las Vegas, Tokyo, Seoul and London, known for its signature dish "The Slut", a coddled egg on pureed potatoes.[1] It was founded by Alvin Cailan.[2]

Eggslut at the Cosmopolitan Las Vegas.
An Eggslut sausage, egg, and cheese sandwich

The name refers to a chef who simply adds an egg to everything to make it better. The first public use of it was by chef Anthony Bourdain in season 5, episode 5, of his show No Reservations, which aired on February 2, 2009.

The Grand Central Market in Los Angeles was named as one of the top 10 new U.S. restaurants by Bon Appétit for 2014, and Eggslut is mentioned.[3]

The restaurant's name has been included in a list of risqué names by KCET[4] and the New York Times, with Eli Altman stating that having a boring name may mean that an advertisement doesn't attract attention.[5] Samuel Muston wrote that "Eggslut" falls into a category of "quirky" restaurant names, but that "the collision of the word 'egg' and 'slut' doesn't exactly encourage the appetite".[6]

In March 2017, Eggslut temporarily opened a pop-up concept store at Chefs Club Counter restaurant in Nolita, New York. Eggslut opened its first international store in the UK (7th of August 2019),[7] its second in Tokyo, Japan (13th of September 2019),[8] and its third international location in Seoul, South Korea (10th of July 2020).[9] Both locations are franchise owned. SPC Group, a Korean franchisor of Paris Baguette (a 4,000+ chain bakery), and master franchisee of Dunkin Donuts, Baskin Robbins, Jamba Juice, and Shake Shack in Korea, has the rights to Eggslut in several countries, and soon plans to open the first store in Singapore.[10][11]

References
  1. "Eat This Now: Eggslut's Coddled Egg in a Jar". LA Weekly. 10 December 2014. Retrieved 17 December 2014.
  2. "Special Sauce: Eggslut's Alvin Cailan on Ruckus-Causing as a Career Path". Serious Eats. 12 July 2019. Retrieved 13 March 2020.
  3. CBS Staff. "Bon Appetit's top 10 best new restaurants in U.S. - CBS News". CBS News. Retrieved 18 December 2014.
  4. Katherine Spiers (October 3, 2013). "Sexy Restaurant Names: Do We Like Them?". KCET. Retrieved 18 December 2014.
  5. JOHN GROSSMANN (April 23, 2014). "Risqué Names Reap Rewards for Some Companies". The New York Times. Retrieved 18 December 2014.
  6. Samuel Muston (12 June 2014). "What's in a name? If you're christening a restaurant, then quite a lot". The Independent. Retrieved 18 December 2014.
  7. "Eggslut Sandwich". 24 July 2018. Retrieved 18 January 2021.
  8. Roll, Dale (October 5, 2019). "We eat tasty egg sandwiches from Japan's first branch of Eggslut, the U.S.-based breakfast shop". SoraNews24. Retrieved January 25, 2021.
  9. "Eggslut to open in Seoul on Friday". Korea JonngAng Daily. July 7, 2020. Retrieved January 25, 2021.
  10. Nell Casey (30 March 2017). "Here's What To Order At Eggslut, The Insanely Popular L.A. Joint Opening In SoHo". gothamist. Archived from the original on 2 April 2017. Retrieved 12 April 2017.
  11. Hannah Sparks (31 March 2017). "This LA import is changing the breakfast sandwich game". NEW YORK POST. Retrieved 12 April 2017.


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