Ed Short

Edwin Gerald Short (July 27, 1919 – July 16, 1984) was an American professional baseball front office executive. Short worked for the Chicago White Sox of Major League Baseball for over 20 years, including nine seasons as the team's general manager—from August 26, 1961, through September 2, 1970.[1] The White Sox were frequent contenders for the American League pennant during the first six seasons of his administration, but the last three years of Short's tenure saw the team lose 95, 98 and 106 games and play some of its home games in Milwaukee, Wisconsin, because of falling attendance at Comiskey Park.

Ed Short
Born	July 27, 1919 Chicago, Illinois
Died	July 16, 1984 (aged 64) Skokie, Illinois
Occupation	American professional sports executive
Years active	1950–1973

Early career and wartime service

After graduating from Roosevelt High School in Chicago in 1937, Short attended Wright Junior College. He worked for the Chicago Tribune and was a publicity man for Chicago Stadium in 1940–41. He then served in the United States Army during World War II, attaining the rank of captain, and was a radio broadcaster after the war, serving as sports director of WJJD-AM, Chicago.[2] He joined the White Sox in 1950 as publicity director, and later was named the club's traveling secretary. Despite his having served in administrative positions, rather than in baseball operations, he was promoted to succeed Hank Greenberg as the Chisox' general manager late in the 1961 season. But, as a GM, Short was noted for his bold moves.

Rebuilding the White Sox

In his first off-season, he traded aging White Sox stars Billy Pierce, Minnie Miñoso and Roy Sievers to the National League for younger players. After the 1962 campaign, Short swung one of the biggest deals of the off-season, sending future Baseball Hall of Fame shortstop Luis Aparicio and outfielder Al Smith to the Baltimore Orioles for Aparicio's Baltimore counterpart, Ron Hansen, young third baseman Pete Ward, power-hitting outfielder Dave Nicholson and future Hall of Fame knuckleball pitcher Hoyt Wilhelm. Hansen, Ward and Nicholson became regulars in 1963. Wilhelm would be Chicago's bullpen ace for six seasons (1963–68) and compile an earned run average of 1.92 in 361 games and 675⅔ innings pitched in a White Sox uniform. Short also would trade another veteran star and future Hall of Famer, Nellie Fox, after the 1963 campaign.

However, Short believed that the best trade he ever made happened in January 1965, a three-way deal also involving the Kansas City Athletics and Cleveland Indians.[3] In that transaction, the White Sox acquired ace left-handed starting pitcher Tommy John and centerfielder Tommie Agee.

The White Sox were serious pennant contenders in 1963, 1964, 1965 and 1967. They finished second in the ten-team American League from 1963 through 1965, and were edged out by the New York Yankees for the 1964 AL pennant by a single game.

Swift decline after 1967 pennant race

The White Sox of the mid-1960s relied on pitching, speed and defense. In addition to Wilhelm, and, later, John, the team's pitchers also included starters Gary Peters, Juan Pizarro and Joel Horlen. Short also obtained left-handed knuckleball ace Wilbur Wood, who starred first in the bullpen and then, as a starting pitcher, won 20 games four times during his 12-season (1967–78) White Sox career.

But after competing for the 1967 pennant into the last week of the season, the 1968 White Sox started poorly and signaled the beginning of three years of desperate struggle at the gate and on the field. In 1968 and 1969, the White Sox played one game against every other AL opponent at Milwaukee County Stadium, which was wooing an expansion or relocated MLB team —such as the White Sox — at the time. At Comiskey, the Chisox drew an average of only 7,493 (1968), 6,633 (1969) and 6,115 (1970) fans per game.[4] Finally, in early September 1970, after an ownership transition between two brothers, Arthur and John Allyn, Short was released in a general housecleaning of White Sox management.

In his final job in professional sports, Short served as general manager of the Chicago Cougars of the World Hockey Association.

He died in Skokie, Illinois, aged 64, on July 16, 1984.

References

1. Baseball America Executive Database
2. Obituary, The Modesto Bee, July 17, 1984
3. Obituary, The New York Times, July 18, 1984
4. Baseball Almanac