Defy Appliances

Defy Appliances is a South African manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.

Defy Appliances
IndustryManufacturing and service
Founded1905
Headquarters
Durban
,
South Africa
Key people
Ross Heron (CEO Retired) Current CEO: Evren Albaş
ProductsHome and major appliances
R2,5 billion (2010)
Number of employees
2,600
ParentArçelik Group
Websitewww.defy.co.za

It currently operates three factories:

  • Jacobs (Durban) - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers .
  • Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
  • East London - manufactures electric refrigerators.

Defy Appliances was founded in the 1905[2] in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, electric stoves, in 1932.[1] The Durban Falkirk Iron Company (DFI, now DEFY) moved the foundry from Jacobs to Newcastle around 1987[3] In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.[4]

References
  1. "About Defy". Defy Appliances. Archived from the original on January 4, 2012. Retrieved January 6, 2012.
  2. "About - Defy". Defy. Retrieved 2018-07-23.
  3. "Falkirk". Retrieved 2021-01-20.
  4. "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. Retrieved January 6, 2012.


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