Company (Tinashe song)

"Company" is a song by American singer Tinashe for Nightride. The single was released by RCA Records on September 16, 2016. The song was written and produced by American R&B producer The-Dream. The song follows her previous single "Superlove", released on July 15, 2016.[1][2][3][4][5] The song's official video was met with acclaim, with Billboard calling it "choreographic perfection".[6]

"Company"
Single by Tinashe
from the album Nightride
ReleasedSeptember 16, 2016 (2016-09-16)
Genre
Length
  • 3:41 (single version)
  • 4:25 (album version)
LabelRCA
Songwriter(s)Terius Nash
Producer(s)The-Dream
Tinashe singles chronology
"Superlove"
(2016)		 "Company"
(2016)		 "Slumber Party"
(2016)
Music video
"Company" on YouTube

On September 15, Tinashe performed the song, alongside "Superlove", on MTV's Wonderland program.[7]

Background and composition

"Company" is an alternative R&B and soul song featuring a constant electric and rhythmic production of beats.[8] Tinashe described the overall concept for the song as a "flirty play of being a young person— especially a young woman— and not being committed to someone, but still being able to have a good time" which is a "perspective coming from music is something that’s under represented in music". It was revealed that song was 'empowering' for Tinashe as she states that women usually go for the 'need' approach to a man but instead, she does not need them but instead thinks that they are just 'fun'.[9]

Critical reception

Danny Schwartz of HotNewHipHop described the song as if Tinashe were "taking applicants for a no-strings-attached situation that literally millions of young men would be more than happy to fill". However, Schwartz continued that "despite her lack of a companion", the sexual tension on the track was described as "somehow through the roof".[10]

Music video

The song's accompanying music video directed by Jack Begert premiered on January 6, 2017, via Tinashe's Vevo account on YouTube.[11]

Release history
Country Date Format Label
Worldwide September 16, 2016 Digital download RCA

References
  1. Abzug, Jamie (July 15, 2016). "Tinashe Premieres New Single "Superlove"". RCA Records. Retrieved September 14, 2016.
  2. Mench, Chris (September 16, 2016). "Tinashe is Ready for "Company" On Her Slinky New Single". Complex. Retrieved September 16, 2016.
  3. Gore, Sydney (September 16, 2016). "Tinashe Wants Some "Company" On Her New Single". Nylon. Retrieved September 16, 2016.
  4. Pearce, Sheldon (September 17, 2016). "Listen to Tinashe's New Song "Company"". Pitchfork. Retrieved September 17, 2016.
  5. Dandridge-Lemco, Ben (September 16, 2016). "Hear Tinashe's New Single "Company"". The Fader. Retrieved September 17, 2016.
  6. "Tinashe's 'Company' Visual is Choreographic Perfection: Watch". Billboard. Retrieved December 10, 2019.
  7. Platon, Adelle (September 16, 2016). "Tinashe Delivers Sultry Performance of New Track 'Company' on MTV's 'Wonderland'". Billboard. Retrieved September 17, 2016.
  8. "Company - Single". iTunes. September 16, 2016. Retrieved December 21, 2016.
  9. "Tinashe Company Lyrics". Genius. September 15, 2016. Retrieved December 21, 2016.
  10. Schwartz, Danny (September 15, 2016). "Tinashe - Company [New Song]". HotNewHipHop. Retrieved December 21, 2016.
  11. "Tinashe - Company". Retrieved January 12, 2017.
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