Brooklyn Bicycle Co.

Brooklyn Bicycle Company, is a bicycle company based in Williamsburg, Brooklyn, New York, that was founded by Ryan Zagata in 2011, as Brooklyn Cruiser.[1][2] Zagata, who had previously worked in the software industry, was inspired to design the bicycles after his move to Brooklyn and subsequent infatuation with the borough left him wanting to explore more of the neighborhood. The final push to start the company occurred during a trip to Vietnam where he saw utility bicycles being used to transport vast amounts of goods.[1] His first design, the Brooklyn Cruiser, was offered for sale in August 2011, and was deliberately designed to function as a city bicycle for urban everyday use, unlike the off-road mountain bike or the road bicycle.[3] In 2012, CNN named the Brooklyn Cruiser one of "the coolest commutes on two wheels".[4] The company proved very successful, with one million dollar plus revenue projected for 2013.[1] In 2013, two new models were launched titled Franklin and Bedford.[5] Brooklyn Bicycle Co. moved into more versatile models in 2016 with the release of their Lorimer women’s hybrid bike and Roebling men’s hybrid bike.[6] As of 2017, there are eight different collections to choose from.

Brooklyn Bicycle Co.
TypePrivate
IndustryBicycles
Founded2011 (2011)
Headquarters
Brooklyn, NY
,
United States
Area served
United States, Canada, Europe, South America
Key people
Ryan Zagata, Founder, President
ProductsBicycles & Bicycle Accessories
Websitewww.brooklynbicycleco.com

The bicycles have been showcased as fashionable options in publications such as Vogue where in 2012, a "Willow blue" bike was presented as an ideal match for a Thakoon Panichgul dress.[7] In 2013 a limited edition red Brooklyn Cruiser was selected by the Museum of Modern Art for sale through their shop.[1][8] The 2013 model, designed in collaboration with Grant Petersen (of Rivendell Bicycle Works) was influenced by Raleigh's 1950s bicycles.[8] In 2016, Bicycle Magazine named the Wythe one of the year's Best City Bikes,[9] and in that same year The Coolist listed the Wythe as one of the Best Commuter Bikes.[10]

See also

References
  1. Hargreaves, Steve (18 November 2012). "Coolest commutes on two wheels: The Brooklyn Cruiser". CNN Money. Retrieved 7 February 2015.
  2. Benson, Cory (19 March 2014). "Brooklyn Bicycle Co. Brings Upgrades to Affordable City Bikes". Bike Rumour. Retrieved 7 February 2015.
  3. Riedl, Jay (May 2012). "Not Cycling, But Cruising". Soma Magazine. 26.
  4. Hargreaves, Steve. "Best bikes for commuting". CNNMoney.
  5. Burklow, Nick (25 September 2013). "IB13: Linus debuts new roadie, the Libertine & Brooklyn Cruiser has new Franklin and Bedford Models". Bikerumor. Retrieved 16 March 2017.
  6. Staff writer. "Brooklyn Bicycle Co. adds hybrids". Bicycle Retailer and Industry News. Retrieved 16 March 2017.
  7. Bernard, Katherine (7 August 2012). "Fashion Cycles: The Best Bikes—and the Pre-Fall Looks That Go With Them". Vogue.com. Condé Nast. Retrieved 7 February 2015.
  8. Suqi, Rima (13 February 2013). "Wheelies at the Museum". The New York Times. Retrieved 7 February 2015.
  9. Yozell, Mike (4 January 2016). "16 for 2016: The Year's Best City Bikes". Bicycling. Retrieved 16 March 2017.
  10. Burne, M. W. (15 March 2016). "The 18 Best Commuter Bikes, Reviewed for 2016". TheCoolist. Retrieved 16 March 2017.
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