Barberitos

Barberitos is a franchise restaurant chain of Mission burrito-inspired restaurants based in Athens, Georgia, United States. As of February 2020, 50 Barberitos restaurants were operating in seven southeastern United States.[1] The company name is a portmanteau of Downing Barber, company founder, and burrito, a signature item at Barberitos restaurants.[2] The company mascot is Pepe, a grinning chili pepper wearing dark glasses and clutching a burrito.

Barberitos
Restaurant information
EstablishedFebruary 2000 (2000-02)
Owner(s)Downing Barber
Food typeTex-Mex
CityAthens
CountyClarke
StateGeorgia
CountryUnited States
Other locations50 locations in seven Southeastern states
Other informationAs of January 2020, there were 58 franchise agreements for Barberitos in the southeastern US.
Websitewww.barberitos.com

The idea of the restaurant developed when Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers. After realizing his dissatisfaction with working in a corporate career, he decided to pursue building a restaurant in Athens. At first, the business struggled, then skyrocketed after a football game between University of Georgia and University of Tennessee. On February 20, 2020, Barberitos celebrated its 20th anniversary.[3]

The original Barberitos in downtown Athens opened in 2000. Franchising for the company began in 2002.[1] In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.[4]

References
  1. Lerch, Denali (February 19, 2020). "Barberitos to celebrate its 20th anniversary on Feb. 20". The Red and Black. Retrieved 2020-09-02.
  2. Ketron, Jamie (2014-02-20). "Barberitos Opens Second Location "Campus Barbs" near ETSU". Mitch Cox Companies. Retrieved 2020-09-02.
  3. O'Donnell, Caitlin (February 18, 2020). "Barberitos: A fresh take on food that's grown in 20 years". Athens Banner-Herald. Retrieved 2020-09-02.
  4. "ESPN's David Pollack Named Barberitos Brand Ambassador". QSR magazine. Retrieved 2020-09-02.
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