Avenida Presidente Masaryk

Avenida Presidente Masaryk is a thoroughfare in the affluent Polanco neighborhood of Mexico City. It stretches from Calzada General Mariano Escobedo in the east to Avenida Ferrocarril de Cuernavaca in the west, passing along the north side of the Polanquito restaurant district that borders Parque Lincoln. Masaryk is one of the most expensive shopping districts in the world[1] and competes with Avenida Madero in the Historic Center for the title of street with the highest rents in the city.[2]

Avenida Presidente Masaryk
LocationPolanco, Miguel Hidalgo
Mexico City, Mexico
EastCalzada General Mariano Escobedo
WestAvenida Ferrocarril de Cuernavaca

History

President Lázaro Cárdenas named the avenue after the first President of Czechoslovakia, Tomáš Garrigue Masaryk in 1936. In 1999 the city of Prague donated a statue[3] of Masaryk to Mexico City, one of the two originals made when the statue for the Prague Castle was being prepared. The statue was placed in the roundabout at the intersection of Av. Presidente Masaryk and Arquímedes on 28 October 2000, on the Czechoslovak National Day.

Avenida Presidente Masaryk street sign

The name of the street is often misspelled e.g. "Mazarik" or "Mazaryk". The City of Mexico decided to correct the signs under its control in 2000 (street, highway and other signs), but the incorrect names remained on some of the local shops.

Renovation 2013–2015

In 2013 Seduvi, the Ministry of Urban Development and Housing of the Federal District, decided to invest 480 million pesos for the urban renewal of the street, with an emphasis on making it more walkable. Half of this budget will be contributed by the government, with the rest coming from the private sector and a tax being levied on the residents and businesses who will benefit from the rehabilitation.[4]

The project was a complete overhaul of infrastructure, it included: granite sidewalks, hydraulic concrete, landscaping (including the replacement of unhealthy trees), new benches and bike racks, energy efficient light posts, replacement of aging water supply and drainage systems, and the replacement of overhead electricity/telephone cables with an underground system. The rehabilitation, which was completed in phases, started in January 2014 and was expected to last 18 months.[4] The avenue was officially reinaugurated on 8 and 9 August 2015 with a cultural event that included a performance by Kalimba, a marathon and group yoga, among other activities.[5]

Masaryk today

Masaryk now faces competition from upscale shopping centers in the far west of the city such as Centro Santa Fe, Arcos Lomas and Paseo Interlomas; nonetheless it is still considered the standard for shopping in Mexico City.[6]

Points of interest

Other than boutiques of world's biggest designer brands, landmarks along Masaryk include:

References
  1. Lida, David (2008). First Stop In The New World. Riverhead Trade. ISBN 978-1-59448-378-3.
  2. Nallely Ortigoza (November 21, 2012). "Disputa calle Madero negocios a Masaryk: Compite en precio con la avenida comercial de Polanco" [Calle Madero vies for business with Masaryk: it competes in price with Polanco's shopping street]. Reforma.
  3. http://www.mzv.cz/public/60/43/b3/144368_14893_odhaleni.jpg Photo of the unveiling by the President of the City Government Rosario Robles and the Lord Mayor of the City of Prague Jan Kasl
  4. "Anuncia Mancera arranque de obras de rehabilitación en Avenida Presidente Masaryk". agu.df.gob.mx. Archived from the original on October 4, 2014. Retrieved October 3, 2014.
  5. "Festejo #CaminaMasaryk". El Financiero. Retrieved 29 December 2015.
  6. "In Mexico City, Ritzy Strip Meets Bumpy Road". Wall Street Journal. Retrieved November 5, 2014.
  7. Meade, Julie (2016-11-15). Moon Mexico City. ISBN 9781631214097.

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