Assist-2-Sell

Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.

Assist-2-Sell, Inc.
TypePrivately held company
IndustryReal estate
Founded1987 (1987) in Reno, Nevada
Founders
  • Mary LaMeres-Pomin
  • Lyle Martin
Headquarters1610 Meadow Wood Lane,
Reno, Nevada
,
U.S.
Key people
  • Mary LaMeres-Pomin (CEO)
Websitewww.assist2sell.com

History

Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell.[1] They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell.[2] Assist-2-Sell is founded in and based in Reno.[3]

According to The Commercial Appeal, Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself".[4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation."[5]

Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies".[6] In 2006, it had 630 offices in Canada and 46 American states.[7]

Its main competitor is the company Help-U-Sell.[8] Newsweek said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices.[9]

Services and franchise program

Assist-2-Sell has two advertising options for clients to choose from.[8] In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents.[8] In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the MLS.[8] It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website.[10][11] The company receives a commission only after a house is sold.[12]

Assist-2-Sell started its franchise program in 1995.[13] Every franchisee is managed and held independently.[14] Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses.[3] In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home.[15]

References
  1. Helmke, Kathryn (2005-01-16). "Helping hands: Discount real estate firms boast of lower commissons or flat fees for their services". Naples Daily News. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  2. McCrea, Bridget (2004). Real Estate Agent's Field Guide: Essential Insider Advice for Surviving in a Competitive Market. New York: AMACOM. pp. 117–119. ISBN 0-8144-0809-5. Retrieved 2019-11-30.
  3. Orenstein, Beth W. (2007-08-12). "Top of its class: Valley's Assist 2 Sell franchise is nation's No. 1 for the past 18 months" (pages 1 and 2). The Morning Call. Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
  4. Moore, Linda A. (2003-03-02). "Flate-Rate Agents Offer Real Estate Option - Assist-2-Sell More Help Than FSBO, Cheapter Than 6%". The Commercial Appeal. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  5. Genthner, Cathy (2000-03-31). "Real Estate Firm Sets Its Fees in a Different Way". Portland Press Herald. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  6. Cartwright, Vanessa. (2002-07-05). "Assist-2-Sell, Help-U-Sell say they offer discounts, quality" (pages 1 and 2). Reno Gazette-Journal. Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
  7. Swanepoel, Stefan (2006). Swanepoel Trends Report 2007: Top 10 Real Estate Trends. Lagune Niguel, California: RealSure. p. 115. ISBN 978-0-9704523-8-2. Retrieved 2019-11-30.
  8. Knightly, Arnold M. (2006-04-24). "New ways to sell real estate are popping up: Help-U-Sell, Assist-2-Sell use bare-bones approach to cut traditional fees". Las Vegas Business Press.
  9. McGinn, Daniel (2004-04-05). "Breaking the Brokers - As housing prices keep heading through the roof, more sellers are balking at paying full commissions. Some agents are even joining in this homegrown rebellion". Newsweek. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  10. Levin, Julie (2005-02-13). "Real Estate Services at Discount". Miami Herald. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  11. Irwin, Robert (2002) [1993]. The for Sale by Owner Kit (4 ed.). Chicago: Dearborn Trade Publishing (Kaplan, Inc.). pp. 38–39. ISBN 978-0-7931-5026-7. Retrieved 2019-11-30.
  12. Gardyasz, Joe (2000-02-06). "$etting up a lower standard: Assist-2-Sell shaking up real estate world with flat fee". The Bismarck Tribune. Archived from the original on 2019-11-30. Retrieved 2019-11-30 – via Newspapers.com.
  13. Jares, Andrea (2000-02-01). "Flat-Rate Brokerage Opens Here - Assist-2-Sell hopes flat rates per sale will undercut competition". Corpus Christi Caller-Times. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  14. Orenstein, Beth W. (1997-07-27). "Discount Brokers - Pennsylvania Marketplace Reflects New Alternatives to Conventional Agencies". The Morning Call. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  15. Rafter, Dan (2004-11-01). "Browsing To Buy". Fortune. Archived from the original on 2019-11-30. Retrieved 2019-11-30.
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