Archewell

Archewell Inc.[1] (also known as Archewell) is a Beverly Hills-based public organization founded by Prince Harry, Duke of Sussex and his wife Meghan, Duchess of Sussex. Archewell focuses on non-profit activities and creative media ventures.[4][5]

For the Australian writer, see Archie Weller.

Archewell Foundation
Pronunciation
  • (/rki/)(/wel/)
Named afterA compound of the Ancient Greek word 'Arche' and the English word 'well'
FormationOctober 2020 (2020-10)
FounderPrince Harry, Duke of Sussex
Meghan, Duchess of Sussex
TypeNon-profit foundation
T30 Public organization
501(c)(3)
85-2213963[1]
FocusNon-profit activities and
Creative media ventures
HeadquartersSuite 500
9665 Wilshire Boulevard,
Beverly Hills, California 90212[2]
Region
US
ServicesAdvertising and Business[3]
Official language
English
SubsidiariesArchewell Audio
Archewell Productions
Websitewww.archewell.com

History

Sussex Royal
See also: MWX Foundation

On July 1, 2019, Harry and Meghan registered a private company limited by guarantee in England and Wales under the title 'Sussex Royal The Foundation of The Duke and Duchess of Sussex', alternatively referred to as Sussex Royal Foundation.[6] However, after a meeting with senior members of the British royal family, it was confirmed on February 21, 2020, that the couple would not use 'Sussex Royal' as a brand name after they stepped down as working royals at the end of March 2020.[7] Even so, the namesake website remains visible online.[8] On August 5, 2020, Sussex Royal Foundation was renamed 'MWX Foundation' and dissolved the same day.[9]

Archewell Inc.
Archewell Inc. founders Harry and Meghan in 2018

Etymology

In April 2020, Meghan and Harry confirmed that their American-headquartered non-royal foundation would be called 'Archewell'.[10] The name stems from the Ancient Greek word 'Arche', which means 'source of action',[10] compounded with the English word 'well'.

Formation

On March 3, 2020, an International Class 35[3] trademark application for the name 'Archewell' was submitted for registration with the United States Patent and Trademark Office (USPTO)[11] by "Cobblestone Lane LLC, which is registered in Delaware but linked to the Beverly Hills offices of a Hollywood lawyer, who has worked for Meghan for years."[12] The description of services for Trademark Class 35 'Advertising and Business' is advertising, business management, business administration and office functions.[3] The Duke and Duchess reportedly "filed paperwork to create ‘their own charity and volunteering services, wide-ranging website, and sharing ‘education and training materials’ via films, podcasts and books’ and requested to trademark a number of things including motion picture films and branded objects."[11] On May 26, USPTO assigned an examiner to review the application, and an ‘Irregularity notice’ was reportedly sent "addressing a catalogue of errors, including the vague nature of the proposed charitable work, according to documents". Such notice read: ‘The wording “providing a website featuring content relating to philanthropy, monetary giving, volunteer and career opportunities” in International Class 35 is also indefinite and over broad, and must be clarified to specify the nature of the content provided.’[11][13] The notice allowed until August for changes to be made.[11]

Archewell's website was "officially launched" in October 2020.[14] Although it was reported in April 2020 that Archewell would focus on issues including "conservation, female empowerment, and gender equality",[15] this has not been confirmed by the organization. At the end of December 2020, the website was updated to reflect the nature of their charitable and commercial endeavors.[16]

Taxonomy

The National Taxonomy of Exempt Entities (NTEE) is a classification system for non-profit organizations developed by the NCSS[17] Archewell comes under 'NTEE T30 Public Organizations', which typically have grantmaking as a main focus.[18]

Activities

Archewell Foundation

In December 2020, a partnership with José Andrés's World Central Kitchen was announced. Archewell agreed to fund four "Community Relief Centers" to act as "quickly activated service kitchens". The first is to open in Dominica in early 2021; the second is to be in Puerto Rico, while the other two locations have not been advised.[19]

In the same month, Archewell disclosed collaborations with multiple organizations.[20] It was announced that Archewell had 'partnered' with Dr James Doty from Stanford University to support his center's research on "promoting altruism" in society. Other affiliations include the Loveland Foundation, which provides mental health resources to black women, and the Center for Humane Technology, which promotes ethical technology use.[21]

Archewell Foundation Fund

As at January 2021, "Archewell Foundation is establishing the Archewell Foundation Fund" to support the goals of the UCLA Center for Critical Internet Inquiry (C212) in the technology sector.[21]

Archewell Audio

In December 2020, it was reported that the founders had signed a multi-year business deal with Spotify to launch a podcast through audio-producing company, Archewell Audio, a subsidiary of Archewell Inc.[22] Its first episode was released on December 29, 2020, with guests including Elton John, James Corden, Stacey Abrams, and Tyler Perry.[23]

Archewell Productions

In September 2020, Harry and Meghan signed a commercial deal with Netflix "to develop scripted and unscripted series, film, documentaries, and children's programming for the streaming service".[24] The program aims to "utilize the power of storytelling to embrace our shared humanity and duty to truth through a compassionate lens".[25]

References
  1. "Archewell Inc". GuideStar. Retrieved December 16, 2020.
  2. "Archewell". Retrieved December 16, 2020.
  3. "Trademark Class 35: Everything You Need to Know". upcounsel. Retrieved December 18, 2020.
  4. "About Archewell". Archewell. Retrieved December 31, 2020. We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.
  5. "Meghan Markle and Prince Harry Nod to Princess Diana in Archewell Website Update". Town & Country. Retrieved December 31, 2020.
  6. "The Duke and Duchess of Sussex have named their royal foundation". Harper's Bazaar. July 19, 2019. Archived from the original on July 29, 2019. Retrieved July 29, 2019.
  7. Young, Julius (February 21, 2020). "Prince Harry, Meghan Markle won't use 'Sussex Royal' after stepping back as senior members of royal family". Fox News. Archived from the original on April 7, 2020. Retrieved February 21, 2020.
  8. "Official website". Sussex Royal. Retrieved January 1, 2021.
  9. Perry, Simon (July 3, 2020). "Meghan Markle and Prince Harry Take Another Formal Step Away from Their Ex-Royal Life". People. Retrieved October 23, 2020.
  10. Foussianes, Chloe (April 6, 2020). "Prince Harry and Meghan Markle's New Non-Profit Archewell Has a Sweet Tie to Baby Archie". Town & Country. Archived from the original on April 10, 2020. Retrieved April 17, 2020.
  11. Troy-Pride, Jadie (June 18, 2020). "Prince Harry and Meghan Markle's Archewell trademark has not been rejected". Marie Claire. Retrieved December 18, 2020.
  12. Cartwright, Lexie (October 23, 2020). "Meghan Markle, Prince Harry launch website for charitable venture Archewell". news.com.au. Retrieved October 23, 2020.
  13. Cartwright, Lexie (June 18, 2020). "Harry and Meghan's Archewell trademark application rejected". news.com.au. Retrieved October 24, 2020.
  14. Cartwright, Lexie (October 23, 2020). "Meghan Markle, Prince Harry launch website for charitable venture Archewell". news.com.au. Retrieved October 23, 2020.
  15. "Harry and Meghan Confirm Their New Foundation's Name—But Don't Expect Them to Promote It Yet". Vanity Fair. Retrieved December 16, 2020.
  16. "Prince Harry and Duchess Meghan Share a Letter for 2021 and Provide Updates on Their Archewell Non-Profit". Harper's Bazaar. Retrieved January 1, 2021.
  17. National Center for Charitable Statistics.
  18. "IRS Activity Codes". National Center for Charitable Statistics. Retrieved December 16, 2020.
  19. "Meghan and Prince Harry Announce Partnership with World Central Kitchen". Bloomberg. Retrieved December 20, 2020.
  20. "Meghan Markle and Prince Harry Share Photos of Their Mothers and a 'Letter for 2021' on New Website". People. Retrieved December 31, 2020.
  21. "Archewell Foundation". Archewell. Retrieved December 31, 2020.
  22. "Prince Harry and Meghan Markle's media empire expands with Spotify podcast deal". CNN. December 15, 2020. Retrieved December 15, 2020.
  23. "Meghan Markle and Prince Harry's Holiday Podcast Just Dropped — Hear Archie Talk for the First Time!". People. Retrieved December 29, 2020.
  24. "Netflix Teams With Prince Harry And Meghan Markle For Overall Deal -". mxdwn Television. September 2, 2020. Retrieved September 3, 2020.
  25. "Archewell Productions". Archewell. Retrieved December 31, 2020.
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