Appletiser

Appletiser (a play on "appetizer") is a sparkling fruit juice created by blending fruit juice with carbonated water. It was created in 1966 in Elgin Valley, Western Cape, South Africa, by French-Italian immigrant Edmond Lombardi. For export and out of season, the juice is concentrated by extracting the aroma and the water from it. The concentrate can then be stored in cold rooms. In South Africa, the juice is filtered and then immediately bottled, with no water being added. The concentrate can then be converted to juice by adding the water and the concentrated aroma in the original ratios.

Appletiser
Appletiser® logo featuring the tagline, "Crown The Moment"
TypeSoft drink
Country of origin South Africa
Introduced1966 (1966)
ColourGolden
IngredientsApple juice from concentrate, carbon dioxide.
Websitehttp://www.appletiser.com
The 250ml Appletiser can that is sold in the UK.

Red and White Grapetiser, Peartiser and Appletiser Colours are fruit variants. Whilst Appletiser is primarily sold in its home market of South Africa, the brand is also exported to more than 20 other countries, including the Southern African Development Community (SADC), as well as the UK, Belgium, Spain, Japan, Hong Kong, Australia and New Zealand.

History

In 1966, Edmond Lombardi began creating his sparkling fruit juice, Appletiser, by blending fruit juice with carbonated water. The business was based in Elgin valley of the Western Cape, South Africa. Exports began in 1969 to two archipelagos: the Canary Islands (Spain) and Japan.[1]

In 1979, The Coca-Cola Company purchased a 50% stake in Appletiser. Red and White Grapetiser were launched in 1981. In 1982, Appletiser was launched in the United Kingdom as "Appletise" due to complaints from the owners of the Tizer brand of soft drink.[2] In 2001, after lengthy negotiations with AG Barr, makers of Tizer, the 'r' was added to the UK branding to allow the Appletiser brand name, packaging and positioning to be standardised internationally.[2]

In 2016, the Appletiser brand was sold to The Coca-Cola Company by SABMiller, and the Tiser brands are now manufactured under licence by Appletiser South Africa (ASA), which is part of the bottling operations of Coca-Cola Beverages South Africa (CCBSA).

Ingredients

Appletiser and Grapetiser contain no added sugar or colourants and are available in 750ml, 250ml can (UK), 150ml can, 275ml, 330ml, 350ml and 1.25l pack sizes.[3] Appletiser Colours range, Pink and Amber, contain 80% fruit juice and 20% water and are available in 350ml and 1.25l pack sizes.

See also

References
  1. "Descubre la historia de Appletiser y el secreto de su sabor" [Discover Appletiser's history and the secret of its taste]. Appletiser España (in Spanish). Archived from the original on 2019-03-27. Retrieved 27 March 2019.
  2. "SA Breweries bags `tiser' for drinks branding". The Telegraph. 29 May 2001. Retrieved 30 September 2019.
  3. "Appletiser UK Products".
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