Anju Modi

Anju Modi is an Indian costume designer who designed for Bajirao Mastani (2015) and Ram Leela (2013). She earned Filmfare Award for Best Costume Design in 2016.[1]

She has been an integral part of the Indian Fashion Industry since the year 1990. Over the years, the Indian fashion industry has witnessed the founder member of the Fashion Design Council of India (FDCI)[2] successfully straddle[3] the roles of an artisan and a designer. Modi is committed to stimulate the growth of Indian textile and craftsmen.[4]

Brand Philosophy

Anju Modi's endeavor muses on the philosophy that Design has no language.[5] The designer whose expertise with weaves and crafts is well known, considers weavers and craftsmen her mentors. The concept and inspirations behind Modi's couture metamorphose on account of her state of mind[6] at a particular moment. The core of her collections is the couture and the craftsmanship behind it. Inspired by the charm that reflects in the history of India, Modi has always been enthusiastic about working[7] with film makers who focus on historical characters, rooted in history or mythologies.

She has been collaborating with artisans[8] across the country for a long period of time. She has created an extensive library in areas like weaving, vegetable dyeing, block printing and old traditional embroidery. The driving force behind each of her collections is the Indian heritage, through which she brings out the contemporary charm. Actors like Madhuri Dixit, Kangana Ranaut, Sonam Kapoor, Kareena Kapoor Khan, Kriti Sanon and Jacqueline Fernandes have been seen wearing Modi's ensembles at various occasions.

One of her collection video that depicts a coming-of-age story of a young girl becoming a bride, seems to further reinstate. “The movie starts with a girl playing around in a waterbody with blooming lotuses surrounding her. The vibe is all about innocence and mischievousness. She then gets ready for the union in a red outfit to depict passion and positive energy," she elaborates. The models can be seen dressed in pieces from her latest collection that are as classic as they are breezy and versatile.[9]

Filmography

Costume Designer
  • Goliyon ki Raslila- Ram Leela (2013)
  • Bajirao Mastani (2016)
  • Syeraa Narsimha Reddy (2019)

Awards
YearAwardFilmResult
2016Filmfare Award for Best Costume DesignBajirao MastaniWon
2016Asian Film Award for Best Costume DesignBajirao MastaniNominated
2014Apsara Award for Best Costume DesignGoliyon Ki Raasleela Ram-LeelaWon
2014IBN Live Movie Award for Best Costume DesignWon
2014Screen Weekly Award for Best Costume DesignWon
2014Filmfare Award for Best Costume DesignNominated

References
  1. Anju Modi after Filmfare win: Sanjay almost made me cry while working on 'Bajirao Mastani'
  2. Fellow Designer Members
  3. ANJU MODI - SILVER LINING
  4. Anju Modi: Design has no language
  5. Design has no language
  6. Designer Anju Modi says that couture in India has become more focussed and design oriented
  7. Would love to work on films rooted in history: Designer Anju Modi
  8. Costumes gaining importance in Indian cinema: Designer Anju Modi
  9. Vouge (23 September 2020). "Anju Modi on creating a couture collection and finding opportunities amid a pandemic". Vogue. Retrieved 31 December 2020.
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