Anitta (album)

Anitta is the debut studio album by Brazilian recording artist Anitta, released on July 3, 2013 by Warner Music.[1][2] It was preceded by the single "Show das Poderosas," which was the biggest hit song in Brazil in 2013. The album sold over 40,000 copies in the first 10 days after its release.[3] The self-titled album had four singles and earned Anitta a Prêmio Extra, two wins at the Brazilian Music Multishow Award in 2013 and a Latin Grammy Award nomination. To promote the album, she performed on the Rede Globo programs Esquenta!, Caldeirão do Huck, Encontro com Fátima Bernardes, Altas Horas, and Mais Você.[4]

Anitta
Studio album by Anitta
Released	3 July 2013
Recorded	Various 2012-13 U.M. Music Studios (Rio de Janeiro, Brazil) Studios Fibra (RJ, Brazil)
Genre	Pop electropop
Length	43:08
Language	Portuguese
Label	Warner Music
Producer	Various Umberto Tavares Jeferson Junior Mãozinha
Anitta chronology
Anitta (2013) Ritmo Perfeito (2014)
Singles from Anitta
"Meiga e Abusada" Released: 6 July 2012 "Show das Poderosas" Released: 16 April 2013 "Não Para" Released: 2 July 2013 "Zen" Released: 4 November 2013

On April 6, 2013, Anitta performed on RecordTV's program Legendários, and continued to make promotional television appearances throughout the spring. "Tá na Mira" was released as the third single on April 23, 2013. The previous single, "Show das Poderosas," was released shortly before "Tá na Mira." In the same month, the music video reached 1 million views in one week on YouTube. On June 21, 2013, Anitta reported on her Facebook page that the album was available for pre-sale at her online store, and its cover was revealed on July 2, 2013.[1][2][5]

Production and recording

After having caught the attention of DJ Renato Azevedo (known as Batutinha) by recording a cover of Priscila Nocetti's song "Soltinha" and posting it on her YouTube channel, Anitta was invited by Azevedo to audition. He decided to work with her upon seeing her Stiletto dancing.[6]

Initially, Anitta started working for Hurricane 2000 but in June 2012, businesswoman Kamilla Fialho paid approximately $260,000 so she could manage Anitta. Fialho set up a show with musicians and dancers, invested in the image of Anitta, and presented the album to producers Umberto Tavares and Manozinha. In February 2013, Anitta signed with Warner Music and released "Meiga e Abusada," the album's first single that was, initially, projected for a September 2013 release.

In February 2013, Anitta began composition work with the production team in the studio. According to Wagner Vianna, artistic director of Warner, "the guys went without sleep some nights. Anitta gave a lot of opinions, but it was not complicated." During this period, Anitta alone wrote "Show das Poderosas" and "Tá na Mira," and the record company decided to release the former as the album's second single. Due to the success of the song, the release of the album was pushed up to June 20, 2013. On the cover, Anitta appears on a "brown background, arms open and her name written with pink glitter in the image," according to Caras magazine. Anitta told Caras magazine that the brown background represented the ups and downs she had been through, and the glitter on her name is the success she reached with her first album.[1][2][7]

Music and lyrics

The album attempted to fill a "hole" left in the mainstream Brazilian pop market. people magazine wrote that the album incorporated "international influences with an eye on the throne" of Brazilian pop. The album features sterile beats and explores diverse musical genres such as pop, dance-pop, electropop, dubstep, R&B, reggae and funk carioca. In general, the lyrics explore the power of womanhood and seduction, with feminist and sensual themes - similar to songs by Beyoncé, Rihanna, Katy Perry and Kelly Key.[1]

Release and promotion

After "Meiga e Abusada" was released earlier that year, the album was scheduled for release in September 2013. On April 16, Warner Music released the second single, due to the song's commercial performance – peaking at number one on the Billboard Brasil Hot 100 Airplay. The label decided to move the release to July 6, 2013. The album went on pre-sale on iTunes on July 2 and, on the same day, reached number one in the online store.[1] Simultaneously, Anitta had three songs on iTunes' chart – the single and acoustic versions of "Show das Poderosas" and "Não Para." "Proposta" had been previously released as a promotional single on January 16, 2012, even though the singer didn't have a record deal and the song was subsequently included on the tracklist. "Menina Má" was released as a promotional single on August 12, 2012, with the music video produced by Mais UP Produtora. Originally planned as the second single, "Tá na Mira" was eventually replaced by "Show das Poderosas" and the former ended up as promotional release on April 23, 2013. "Eu Sou Assim" was included in the soundtrack of the primetime telenovela Em Família.[2][8]

Singles

"Meiga e Abusada" was first released on July 6, 2012, as a digital download. The video of the song, which includes co-stars Mayra Cardi (a former star of Big Brother Brasil), was released on YouTube on December 18, 2012, but the song had a single release almost two months later. Cardi appears dressed as a sexy maid, serving dinner to the "boss" and his family. Sonically, the track echoes the style of artists like Katy Perry and was recorded in a studio in Botafogo, south of Rio de Janeiro. The music video was directed by Blake Farber, who also directed Beyoncé videos.[9] The first part of the video was filmed in Las Vegas and in New York City, and Anitta is seen gambling in a casino.[2][10]

"Show das Poderosas" was released on April 16, 2013 and became Anitta's breakthrough hit. The song has reached over 130 million views and has sold over 50,000 digital copies only in Brazil. The lyric video was released on July 5, 2013. The music video had already been recorded months before the release of the track as a single. Anitta holds total songwriting credits.[1][11][12] "Não Para" was released on July 2, 2013 as the third single, and replaced "Show das Poderosas" in the iTunes top spot.[1] It debuted at #6 on the Brazilian Digital Songs chart with 690 units sold. The official video for the song was released on the TV program Fantástico on July 7, 2013.[13] "Zen" was released on November 4, 2013. In 2014, it was nominated for the Latin Grammy Award for Best Brazilian Song.[2][14]

Promotional singles

"Proposta" was released on January 16, 2012. "Menina Má" was released on February 16, 2012 as a b-side for "Show das Poderosas." "Tá na Mira" was released on April 23, 2013. An EP with the same title, containing songs like "Meiga e Abusada" plus exclusive songs, was released seven days later.[1][2]

Critical reception

Professional ratings

Review scores
Source	Rating
Audiograma	[15]
Fita Bruta	[16]
G1	Positive[17]
ItPOP	[18]
Notas Musicais	[19]
Que Delícia Né, Gente?
Verbloose

Anitta was received with mixed criticism from music critics.[20] John Pereira from Audiogram said the album is a cliche pop album but that's not a bad thing.[15] Yuri de Castro from Fita Bruta compared Anitta to Kelly Key and Preta Gil.[16]

Braulio Lorentz from G1 site said that in her first album, Anitta tries to "show that goes beyond the turn that made her to be contracted by a great record company, to inflate its cache and to beat several Brazilian singers".[17] For Lorentz, the tracks of the project are "sticky and whistling," and that Anitta wants to "embrace the pop of Beyoncé (who is always called a fan), Katy Perry (reference declared for the video of "Meiga e Abusada") and singers Brazilians today more distant from the studios, like Kelly Key."[17] Guilherme Tintel for ItPOP, said the album is a compilation of samples of Beyoncé's songs and that the album abuses easy verses and features retention of funk beats. He added: "His vocal talent is very limited, now that he does one show after another he has lost many points in the" stage presence "category - almost always saved by the dancers, besides the good old prerecorded base - and as we said previously, because of the rush to take advantage of his first great success all that the record company did was to launch an album full of similar songs, having good points here or there."[18]

Mauro Ferreira, of the Notas Musicais site, said that Anitta loses its power in the album, in a project that sounds "repetitive and industrialized in excess."[19] Ferreira says the label "boasts" the number of sales, from a project that contains artificial pop tracks to explore the popularity of Anitta, obtained through its hit "Powerful Show." For the critic, the singer has more "pose than voice (small and opaque, say)," and calls her "Gretchen of the dances of the present time."[19]

On the other hand, the website Que Delícia Né, Gente?, says that the first songs on the album are enough to "stick to your head, whether you like it or not."[21] But, that the project contains positive surprises like "Zen" and "Eu Sou Assim". However, the site closes the criticism saying that if "the intention of the record company was to average, he succeeded, but he scraped."[21] The site Verbloose says that Anitta has a "soft and gentle voice" that gives a personal touch to the songs. However, he warns that "there is still a long way to go" for Anitta to become a singer by name, because his album contains "silly, shallow and empty" lyrics, and says that his success is due to lack of competition in the Brazilian music market in relation to pop singers.[21]

Track listing

Anitta – Standard edition

No.	Title	Writer(s)	Producer(s)	Length
1.	"Show das Poderosas"	Larissa Machado	Umberto Tavares Mãozinha	02:30
2.	"Meiga e Abusada"	Machado Jeferson Junior Cláudia Régina	Larissa Machado Batutinha Umberto Tavares	03:49
3.	"Tá na Mira"	Umberto Tavares	Batutinha	02:51
4.	"Zen"	Machado Tavares Junior	Batutinha	02:45
5.	"Achei"	Machado Tavares Junior	Tavares Mãozinha	02:41
6.	"Menina Má"	Machado	Tavares Mãozinha	02:55
7.	"Príncipe de Vento"	Machado Tavares Junior	Batutinha Machado Junior Tavares	02:29
8.	"Não Para"	Machado	Machado Tavares Mãozinha	03:13
9.	"Eu Sou Assim"	Machado Tavares Junior	Batutinha Tavares	03:03
10.	"Fica Só Olhando"	Batutinha	Batutinha	02:46
11.	"Proposta"	Batutinha	Tavares Mãozinha Batutinha	02:47
12.	"Cachorro Eu Tenho em Casa"	Machado Tavares Junior	Tavares Mãozinha	02:31
13.	"Som do Coração"	Machado	Machado Mãozinha	03:18
Total length:				43:08

Anitta — Deluxe edition bonus tracks

No.	Title	Writer(s)	Producer(s)	Length
14.	"Eu Vou Ficar"	Batutinha	Tavares Mãozinha	02:59
15.	"Show das Poderosas (headshot remix)"	Machado	Tavares Mãozinha	02:20
Total length:				48:28

Charts

Chart (2013)	Peak position
Brazilian Albums (ABPD)[22]	1

Certifications

Region	Certification	Certified units/sales
Brazil (Pro-Música Brasil)[23]	Platinum	100,000^*
^*sales figures based on certification alone

References

1. "Antes de trabalhar com diretor americano, Anitta produziu o clipe de 'Menina má'". Extra/Globo. Retrieved July 28, 2013.
2. "Anitta, For Warner Music. Anitta - Album". Livraria Cultura. Archived from the original on December 3, 2013. Retrieved July 28, 2013.
3. "Primeiro disco de Anitta após fama foge do 'funk' e busca ser pop 'colante' - Notícias da Música". G1. Retrieved July 13, 2013.
4. "Anitta - Anitta, New Album - Anitta (Album)". iTunes Store. Retrieved October 10, 2013.
5. "Anitta Album & Song Chart History". Billboard Brasil. Retrieved July 19, 2013.
6. "Get Into Anitta: the Queen of Brazilian Pop". PAPER. 2018-08-29. Retrieved 2019-07-02.
7. "Anitta divulga capa de CD e lidera músicas Mais Baixa das com 'Não Para'". Novo Portal/Caras. Archived from the original on December 15, 2013. Retrieved July 20, 2013.
8. "Novo CD de Anitta alcança o topo nas vendas do iTunes Brasil - Celebridades - Notícia - VEJA". Veja. Retrieved July 14, 2013.
9. "Anitta - Meiga & Abusada (Song) - Anitta Album". iTunes Store. Retrieved July 29, 2012.
10. "Stiletto Dance: conheça a dança inspirada em Beyoncé - Notícias - Bem Estar GNT". GNT. Retrieved July 14, 2013.
11. "Anitta Album & Song Chart History". Billboard. Retrieved July 14, 2013.
12. "Anitta - Show das Poderosas (Song) - Anitta Album". iTunes Store. Retrieved April 18, 2013.
13. "Anitta - Não Para (Song) - Anitta Album". iTunes Store. Retrieved July 28, 2013.
14. "Nominados - 15a Entrega Anual del Latin Grammy". Latin Grammy Awards official website (in Spanish). Retrieved 14 October 2014.
15. Pereira, John. "Anitta - Anitta » Audiograma". Audiograma. Retrieved December 15, 2013.
16. "Álbum: Anitta - Anitta » Fita Bruta". Retrieved December 15, 2013.
17. "Primeiro disco de Anitta após Fama foge do funk e Busca ser pop 'colante' - notícias da Música". G1. Retrieved December 15, 2013.
18. Tintel, Guilherme. "Review: apressado come cru? O Que achamos do disco de estreia homônimo da Anitta!". Portal ItPOP. R7. Retrieved December 15, 2013.
19. Ferreira, Mauro. "Notas Musicais: Com mais pose do que voz, Anitta perde poder em fraco disco de estúdio". =Notas Musicais. Retrieved December 15, 2013.
20. "Anitta Album & Song Chart History". Billboard Brasil Brazil Albums para Anitta. Prometheus Global Media. Retrieved December 15, 2013.
21. "Que Delícia, Né Gente?!: Crítica: Anitta não se Mostra tão PRE-PA-RA-DA Assim em seu disco de estreia". Que Delícia Né, Gente?. 3 July 2013. Retrieved December 15, 2013.
22. "Brazil Albums : Aug 24, 2013". Billboard Biz. Billboard. Archived from the original on August 27, 2015. Retrieved March 5, 2014.
23. "Brazilian album certifications – Anitta – Anitta" (in Portuguese). Pro-Música Brasil.

External links

• Anitta at Discogs (list of releases)