Angelica Cob-Baehler

Angelica Cob-Baehler (November 9, 1971 – November 21, 2018) was a Costa Rican American music industry executive and television producer. The head of music operations at The Firm, and the chief marketing officer for the basketball league Big 3,[1] she previously held senior positions at Columbia Records, EMI and Epic.[2][3][4][5]

Angelica Cob-Baehler
Born
Angelica Cob

(1971-11-09)November 9, 1971
San José, Costa Rica
DiedNovember 21, 2018(2018-11-21) (aged 47)
Los Angeles, California, U.S.
Alma materUniversity of California, Los Angeles
OccupationMusic industry executive
Board member ofGenerosity Water, The Thirst Project
Spouse(s)Chapman Baehler
Children2

Early life

Cob-Baehler was born in San José, Costa Rica, in 1971 and moved with her family to Burbank, California, in 1981. She attended UCLA and graduated with a degree in Political Science in 1993.[6]

Career

Cob-Baehler interned at Elektra Records during her senior year in college, and was hired as an assistant in the publicity department at Atlantic Records in 1993.[7] She was promoted shortly thereafter, and as a publicist for the label she worked with artists including Kid Rock, Sugar Ray, P.O.D., Jewel, and Stone Temple Pilots.[7] In 1997, she was promoted to national director of media relations, and transferred from Atlantic's Los Angeles office to their New York headquarters.[8][9] She left the company in 2001 to accept a job at Columbia Records.[10]

At Columbia, Cob-Baehler supervised the label's West Coast press department while working with John Mayer, System of a Down, The Offspring, Coheed and Cambria, and the Raveonettes, among others.[11][10] She was named Vice President of Publicity in 2002 and soon met then 17-year-old Katy Perry, who had yet to release an album on the label, and became one of her earliest supporters.[12][13]

In 2005, Cob-Baehler was named senior vice president of publicity at Virgin Records.[10] At Virgin, she was responsible for press campaigns for artists including Thirty Seconds to Mars, Joss Stone, KT Tunstall, and Iggy Pop and the Stooges.[10] When the Virgin label was merged with Capitol/EMI, she was appointed to the position of senior vice president of media and creative services for EMI Music's associated labels: Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Manhattan, and Virgin.[8]

With Perry's album unreleased by Columbia, Cob-Baehler began a campaign to bring her to Capitol Music Group in 2005.[13] She gained the support of Jason Flom, then the CEO of the label, and Perry was signed to Capitol/Virgin in 2006.[13] Cob-Baehler was credited for creative direction and A&R on Perry's album One of the Boys, which went on to sell more than 5,000,000 albums worldwide. She also served as the creative director for Perry's Teenage Dream.[13][14] Cob-Baehler continued to work closely with Perry until Cob-Baehler left EMI in 2011 to become executive vice president of marketing at Epic Records.[15][14]

In addition to heading marketing at Epic, Cob-Baehler served in an a&r capacity, and notably signed the controversial hip hop band Death Grips, who were named Spin magazine's "Artist of the Year" in 2012.[16][17][18]

In February 2013, Cob-Baehler joined The Firm/The Online Network as the head of marketing and associate producer.[19] Then known as Prospect Park Productions, she led the marketing campaign for the soap operas All My Children and One Life to Live about which The Hollywood Reporter wrote: "Not only are they (TOLN) the first company to revive a long-running daytime drama (thus changing the game for the genre entirely) they are taking two brands with a combined age of over 80 years and basically making them cool again.”[19] Production was halted in 2013 due to a dispute with ABC, and both series were ultimately cancelled.[20][21] Following the cancellation, Cob-Baehler transitioned to a position as an artist manager.[22] She was promoted to head the Firm's music operations in June 2016,. She also served as the chief marketing officer for Big 3, a basketball league founded by Jeff Kwatinetz and Ice Cube.[5][1]

Cob-Baehler appeared on Billboard's 2011 list of prominent women in music.[18] She co-produced the 2017 20-episode season of Hip Hop Squares. She served on the board of directors for Generosity Water, the Thirst Project and MusiCares.[18]

Personal life

Cob-Baehler lived in Los Angeles with her husband, photographer Chapman Baehler, with whom she had two daughters.[23] Cob-Baehler died in Los Angeles from cancer on November 21, 2018, at the age of 47.[24]

References
  1. "Katy Perry pays touching tribute to mentor who 'willed me into existence as a young artist'". Retrieved December 4, 2018.
  2. Billboard Staff (2011). "Women in Music 2011". Billboard. Retrieved February 16, 2014.
  3. Scariano, Ross (April 29, 2013). "A Few Lives to Live: Riff Raff, James Franco, and "One Life to Live"". Complex. Retrieved March 25, 2014.
  4. Ginsberg, Merle (October 15, 2014). "Hollywood's Top Female Execs Reveal New Rules for the Power Suit". The Hollywood Reporter. Retrieved November 22, 2018.
  5. Stutz, Colin (June 23, 2016). "Angelica Cob-Baehler Promoted to Head The Firm's Music Group". Billboard. Retrieved June 24, 2016.
  6. Julie, Naomi (April 25, 2012). "New EVP at Epic Records". Entertainment Industry Insider. Retrieved May 19, 2014.
  7. Anderson, Kyle (August 10, 2012). "Attack of the '90s Music Stars". Entertainment Weekly. Retrieved May 19, 2014.
  8. Hits staff (November 3, 2008). "EMI MUSIC UPS COB-BAEHLER TO SVP, ADDS CREATIVE SERVICES". Hits Daily Double. Hits. Retrieved June 24, 2015.
  9. Billboard staff (April 3, 1999). "Executive Turntable". Billboard. Retrieved June 24, 2015.
  10. Gallo, Phil (November 15, 2006). "Virgin spins praise post to Cob-Baehler". Variety. Retrieved March 25, 2014.
  11. Hochman, Steve (May 23, 2004). "Kravitz is taking on a new label". Los Angeles Times. Retrieved March 25, 2014.
  12. Owings, Lisa (January 1, 2015). Katy Perry: Chart-Topping Superstar. Essential Library. p. 36. ISBN 978-1624035463. Retrieved June 24, 2015.
  13. Blumentrath, Jan (January 21, 2011). "NEWS: correction to the interview with Chris Anokute". Hitquarters. Retrieved May 21, 2014.
  14. Halperin, Shirley (September 27, 2011). "Angelica Cob-Baehler Leaving EMI to Join LA Reid at Epic: Sources". The Hollywood Reporter. Retrieved March 25, 2014.
  15. Deitch, Maude (June 28, 2012). "Katy Perry Looks Unrecognizable In 'Vogue Italia'". MTV Style. Retrieved March 25, 2014.
  16. Horowitz, Steven J. (April 23, 2012). "Death Grips Talk Epic Record Deal & New Music". Billboard. Retrieved March 25, 2014.
  17. Weingarten, Christopher (November 20, 2012). "Artist of the Year: Death Grips". Spin. Retrieved March 25, 2014.
  18. Hits staff (April 25, 2012). "Angelica Cob-Baehler Rises at Epic". Hits Daily Double. Hits. Retrieved June 24, 2015.
  19. Rosenberg, Mark Brenna (April 26, 2013). "How To Watch 'All My Children' And 'One Life To Live' Online". Huffington Post. Retrieved May 21, 2014.
  20. Gardner, Eriq (January 15, 2014). "ABC Doesn't Want Prospect Park to Extend Soaps License". The Hollywood Reporter. Retrieved May 21, 2014.
  21. Kroll, Dan (November 12, 2013). "Prospect Park closes the book on All My Children and One Life to Live". Soap Central. Retrieved May 21, 2014.
  22. Ginsberg, Merle (October 15, 2014). "STYLE NEWS HOLLYWOOD'S TOP FEMALE EXECS REVEAL NEW RULES FOR THE POWER SUIT". The Hollywood Reporter. Retrieved September 16, 2015.
  23. "Rumour Mill". The Baby Junebug. Hits (via The Baby Junebug). April 23, 2009. Retrieved June 24, 2015.
  24. Aswad, Jem (November 21, 2018). "Angelica Cob-Baehler, Veteran Music Industry Executive, Dies at 47". Variety. Retrieved November 21, 2018.
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