Ad exchange
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.[1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[2] and by advertising trade publications
Ad exchanges
Notable ad exchanges include:
- AOL's Marketplace which operated under the "OATH" and "BrightRoll" brands.
- Google Ad Manager
- Microsoft Advertising
- MoPub
- OpenX (company)
- Pubmatic
- Rubicon Project
- Smaato
- The Trade Desk
- Verizon Media
- Xandr (formerly AppNexus)
References
- "How an ad is served with real-time bidding" – via YouTube.
- "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2018-07-20.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.