Advertising inventory

Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.[1]

Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[2]

  • Premium guaranteed
  • Audience targeted
  • Remnant
  • Sponsorships

History

Traditionally advertising inventory was sold during upfront events in the third week of May.[3][4] However, advertising space is increasingly being transacted algorithmically, such as real-time bidding.[5]

References
  1. Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
  2. Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Retrieved 29 September 2015.
  3. Rasko, Rob (April 16, 2015). "Are You Ready For A Digital "Upfront?"". Marketing Land. Retrieved October 17, 2016.
  4. Lee, Edmund (May 12, 2019). "As TV Industry's $20 Billion Week Starts, Signs That Streaming Isn't King Yet". The New York Times. ISSN 0362-4331. Retrieved May 14, 2019.
  5. "Parks Associates: RTB will change online display advertising". Direct Marketing News. Retrieved 2014-01-17.
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