7flix

7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.[1]

7flix
CountryAustralia
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth, Tasmania, Regional QLD, Northern NSW/Gold Coast, Southern NSW/ACT, Regional Victoria, Mildura
NetworkSeven Network
SloganBetter Together
Programming
Language(s)English
Picture format576i (SDTV) 16:9
Ownership
OwnerSeven West Media
Sister channelsSeven Network
7HD
7two
7mate
Racing.com
History
Launched28 February 2016 (2016-02-28)
Links
Website7plus.com.au/
Availability
Terrestrial
Freeview Seven owned (virtual)76/66
Freeview Prime7 (virtual)66
Cable
Foxtel (virtual)187
Streaming media
7plus

The channel features a schedule of movie favourites and first run US shows. 7flix offers a feel-good mix, spearheaded by movie favourites every night at 8.30pm.[2]

History

On 18 December 2015, a test pattern began broadcasting on channel 76 reading "New Channel Coming Soon".[3] Seven acknowledged the broadcast and director of programming Angus Ross formally announced on 1 February 2016 that Seven was launching a new channel and more details would be released soon.[4] During the ad-break of miniseries Molly on 7 February 2016, Seven announced that channel 76 would be named 7flix and would be launched on 28 February 2016.[1][5][6][7] The "New Channel" test pattern was then replaced with a continuous promo loop for 7flix.

7flix began broadcasting at 6am on 28 February 2016 in MPEG-4,[8] as seen in a YouTube video showing the promo loop ending and a re-run of Once Upon A Time starting afterwards.[9] The channel airs movies in its prime time slots with television series and other entertainment at other times.[10] 7flix was added to Seven's live streaming service PLUS7 Live upon its launch.

On 13 April 2016, it was announced the channel would amend its schedule, shifting its focus from movies to more American dramas. This change began in the weeks prior when Grey's Anatomy premiered at 8:30pm, which was initially designated as a "movie-exclusive" timeslot. The change also sees the addition of repeats of Criminal Minds to Thursday nights.[11]

On 3 June 2016, 7flix became available on more TVs as the channel switched to MPEG-2.[12]

On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to its regional stations in northern and southern New South Wales, regional Victoria and Mildura.[13][14] The channel was launched at 6:00 am of 3 September on digital channel 66, in an MPEG-4 format.[15]

In December 2019 it was announced that 7flix will rebrand in 2020 to target a young female audience. It also aired content from the defunct 7food network channel until 1 December 2020.[16]

In July 2020, the Seven Network unveiled its new rebrand of 7flix, with a new look purple 7 ribbon logo and text and on air graphics to coincide with the revamp of its multichannel stations.

Programming

The launch titles for 7flix included new episodes of US series Once Upon A Time, The Muppets, The Mindy Project, Cougar Town and The Amazing Race, which had previously debuted on the Seven Network.[17] Premiere series such as Black-ish, Grandfathered, Galavant and Agent Carter debuted at a later date.[17][18] Throughout 2016, new episodes of Agents of S.H.I.E.L.D., Grey's Anatomy, How to Get Away with Murder, Quantico and Scandal aired exclusively on the channel.[19][20] Also featured on the channel were marathons of The Big Bang Theory,[21] but this series was now returns on Nine.

7flix initially aired a variety of children's series from Disney including Austin & Ally, Dog with a Blog, I Didn't Do It, Jessie, Kirby Buckets, Lab Rats and Mighty Med.[22] The daytime schedule for the channel consists of classic sitcoms such as Benson, Bewitched, Good Times, I Dream of Jeannie and Who's The Boss?[8] 7flix also airs encores of local programmes from the Seven Network, including House Rules and First Dates.[23][8]

In 2017, US drama The Astronaut Wives Club debuted, along with the premieres of comedy series Marry Me, Bad Teacher, Dr. Ken and The Real O'Neals.[24][25][26][27] Australian comedy short form series Bent 101 also made its debut on the channel.[28]

How I Met Your Mother was added to 7flix in 2018, returning to the Seven Network as part of a deal with FOX.[29]

Adult animation

Children's

Comedy

Drama

News and documentaries

Reality

Religious

Children's

Preschool

Comedy

Drama

News and documentaries

Game shows

Reality

Cooking

Lifestyle

Soap opera

Availability

7flix is controlled from Broadcast Centre Melbourne and then transmitted via MediaHub in Sydney.

7flix is available in MPEG-2 standard definition digital in metropolitan areas and regional Queensland through Seven Network's owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. It is also available through regional affiliate Prime7 in MPEG-4 format via its stations NEN northern New South Wales/Gold Coast, CBN southern New South Wales/ACT, AMV Victoria and PTV Mildura/Sunraysia.[15][14]

7flix became available to Foxtel cable subscribers with iQ3, iQ2 and iQ1.5 set top boxes on Channel 187 from 24 March 2016.[40]

Logo and identity history

At launch in February 2016, the logo used the generic Seven Network logo, with the red colour being replaced with pink, and the word "flix", written in italic lowercase letters, added next to it but using its gradients

On 24 July 2020, Seven Network unveiled its new 7flix logo, dropping the gradient pink logo for a solid purple logo as part of a major overhaul of its multichannel stations.

  • 28 February 2016 – 23 July 2020
  • 24 July 2020 – present

Slogans
  • 2016-2020: We've Got the Fix
  • 2020 - present: Better Together

See also

References
  1. Chambers, Pippa (8 February 2016). "Seven launches new channel - 7flix". AdNews. Archived from the original on 8 February 2016. Retrieved 8 February 2016.
  2. http://www.inside7.com.au/our-brands/#sec1
  3. Long, Trevor (18 December 2015). "Channel 7 launching new channel – Could HD be coming?". Retrieved 7 February 2016.
  4. Knox, David (1 February 2016). "Programmer's Wrap 2016: Seven". TV Tonight. Retrieved 7 February 2016.
  5. Perry, Kevin (8 February 2016). "Video: Seven releases first details for new multi-channel 7Flix". DeciderTV. Retrieved 8 February 2016.
  6. Burrowes, Tim (7 February 2016). "Seven reveals new channel – 7flix". mUmBRELLA. Retrieved 7 February 2016.
  7. Knox, David (8 February 2016). "7flix to launch Feb 28". TV Tonight. Retrieved 8 February 2016.
  8. Knox, David (28 February 2016). "7flix is on the air". TV Tonight. Retrieved 28 February 2016.
  9. Australian TV Fan (27 February 2016). "7Flix launch, watermark, PRG, promos" – via YouTube.
  10. Perry, Kevin (28 February 2016). "7Flix launches Tomorrow - Here's your Week One Guide". DeciderTV. Retrieved 28 February 2016.
  11. Knox, David (13 April 2016). "Less movies, more drama on 7flix". TV Tonight. Retrieved 16 April 2016.
  12. "7Flix". www.facebook.com.
  13. Samios, Zoe (3 August 2017). "NEWSPrime7 launches 7Flix across regional NSW, ACT, Victoria and Gold Coast". Mumbrella. Retrieved 4 August 2017.
  14. Knox, David (4 August 2017). "Prime to launch 7flix in September". TV Tonight. Retrieved 4 August 2017.
  15. "7flix — Prime7". Prime Media Group. 3 August 2017. Retrieved 4 August 2017.
  16. "Seven confirms 7food channel closure". TV Tonight. 16 December 2019. Retrieved 16 December 2019.
  17. Knox, David (22 February 2016). "Returning: Once Upon a Time, The Amazing Race, The Muppets". TV Tonight. Retrieved 22 February 2016.
  18. Knox, David (9 March 2016). "Airdate: Galavant". TV Tonight. Retrieved 17 March 2016.
  19. Knox, David (21 October 2016). "Gone: How to Get Away with Murder. Bumped: Quantico". TV Tonight. Retrieved 27 October 2016.
  20. Knox, David (21 June 2016). "Multichannel Survey 2016: 7TWO / 7mate / 7flix". TV Tonight. Retrieved 1 May 2017.
  21. Knox, David (20 October 2016). "Big Bang marathon is a big deal for 7flix". TV Tonight. Retrieved 27 October 2016.
  22. Knox, David (1 October 2016). "Home Shopping replaces Saturday Disney". TV Tonight. Retrieved 6 March 2017.
  23. "7flix Program Schedule for Week Commencing May 14, 2017". Mumbrella. Focal Attractions Pty Ltd. 8 May 2017. Retrieved 31 May 2017.
  24. Knox, David (21 February 2017). "Airdate: Astronaut Wives Club. Returning: Scandal". TV Tonight. Retrieved 29 May 2017.
  25. Knox, David (9 June 2017). "Airdate: Marry Me. Update: Quantico". TV Tonight. Retrieved 9 June 2017.
  26. Knox, David (10 August 2017). "Airdate: Bad Teacher". TV Tonight. Retrieved 10 August 2017.
  27. Knox, David (21 November 2017). "Airdate: Dr. Ken, The Real O'Neals". TV Tonight. Retrieved 21 November 2017.
  28. Knox, David (26 May 2017). "Airdate: Bent 101". TV Tonight. Retrieved 14 June 2017.
  29. Knox, David (30 January 2018). "Simpsons set for 7mate, MASH to 7TWO". TV Tonight. Retrieved 1 February 2018.
  30. Knox, David (24 February 2017). "Returning: Marvel's Agents of S.H.I.E.L.D." TV Tonight. Retrieved 24 February 2017.
  31. Knox, David (23 February 2018). "Returning: Marvel's Agents of SHIELD". TV Tonight. Retrieved 23 February 2018.
  32. "7flix Program Schedule for Week Commencing June 4, 2017". Mumbrella. Focal Attractions Pty Ltd. 29 May 2017. Retrieved 31 May 2017.
  33. Knox, David (7 March 2016). "Returning: Grey's Anatomy, How to Get Away with Murder, Scandal". TV Tonight. Retrieved 7 March 2016.
  34. Knox, David (7 March 2016). "Returning: How to Get Away with Murder". TV Tonight. Retrieved 6 February 2018.
  35. Knox, David (22 January 2018). "Nine nabs Big Bang episodes back". TV Tonight. Retrieved 25 January 2018.
  36. Knox, David (18 May 2016). "Airdate: Agent Carter". TV Tonight. Retrieved 25 May 2016.
  37. Knox, David (27 June 2017). "Multichannel Survey: 7TWO, 7mate, 7flix". TV Tonight. Retrieved 11 July 2017.
  38. Knox, David (24 May 2016). "Returning: Once Upon a Time". TV Tonight. Retrieved 24 May 2016.
  39. Knox, David (31 March 2016). "Airdate: Once Upon a Time in Wonderland". TV Tonight. Retrieved 25 May 2016.
  40. "7Flix on Foxtel". 23 February 2016.
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