2019 Southeast Asian Games marketing

The 2019 Southeast Asian Games marketing is a long-running campaign that began during the one-year countdown to the games held in Bayanihan Park in Angeles, Pampanga, Philippines. on November 30, 2018.

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2019 Southeast Asian Games

Symbols

Emblem
Official emblem of the 2019 Southeast Asian Games

A preview of the logo of the 2019 SEA Games was earlier presented in front of the Olympic Council of Asia on August 20, 2018 in Jakarta, Indonesia during the 2018 Asian Games. The official logo depicts 11 rings from the logo of the Southeast Asian Games Federation forming the shape the Philippines and colored with the red, blue, yellow and green.[1] It was made official during the launching ceremony in Bayanihan Park.

Motto
"We Win As One", the official motto of the 2019 games.

The official motto of the 2019 Southeast Asian Games, as well as its theme, is "We Win As One.

Mascot

The games' mascot is dubbed as Pami, with their name derived from the "pamilya", the Filipino word for "family". According to 2019 SEA Games executive director Ramon Suzara, the mascot represents every nation, every athlete, every person coming together that support each other at the games. The mascot with a joyful character has been described to have been made from squishy spherical balls.[2] Just like the logo and theme, it was also previewed during the meeting in Jakarta, Indonesia. It was made official during the countdown ceremony in Bayanihan Park.

Theme song

Ryan Cayabyab composed the official theme song of the 2019 Southeast Asian Games, which shares the name of the games' official slogan "We Win As One". Floy Quintos wrote the lyrics for the song, which was officially launched on July 11, 2019.[3] Lea Salonga performed for the official release of theme song.[4] The theme song and music video for "We Win As One" was formally released on 3 September 2019 at the Resorts World Manila.[5][6] The music video which was shot at the New Clark City Sports Hub was directed by Shem Hampac and was produced by Equinox Manila.[7]

Cayabyab originally made the composition of the song, with the expectation that 11 singers will do the official performance. The song was revised, in order to be more suitable for a solo performance, after Lea Salonga was tapped to do the performance.[8] Cayabyab and Jimmy Antiporda were the ones responsible for the arrangement of the song.[9]

Sponsorship

There are at least three tiers of sponsorship for the 2019 Southeast Asian Games, depending on the amount of funds a company contributes to the games; Preferred sponsors contributed ₱500,000 , Gold sponsors contributed ₱2,000,000 and Platinum sponsors contributed ₱3,000,000 . Philippine Airlines will provide the air transport for the delegates of the games.[10] Singapore-based Razer Inc. will be involved in the organization of the Esports events.[11]

Currently, there are at least 50 sponsors: ten sponsors for Platinum, seven sponsors for Gold, six sponsors for Preferred partners, five sponsors as prestige partners, one sponsor for insurance partner, one sponsor for commemorative watch, two sponsors for banking partners, one sponsor for convenience store, seven sponsors for media partners, one sponsor for host broadcaster, and nine sponsors for broadcasters; while Bronze is still not yet announced.

Six companies have sealed their partnership agreements with PHISGOC during the sponsorship signing ceremonies on February 13, 2019. Atos, an international company which is also the IT Partner of the Olympic and Paralympic Games, is designated as the official games management system provider.[12] France-based GL Events will provide the overlays and temporary structures of the 39 sporting venues to be used for the 2019 SEA Games.[12] Grand Sport, a sports apparel company from Thailand, is the official provider of the uniforms for the workforce, volunteers and technical officials.[12] The official kits of the national athletes of the host country will be provided by Asics.[12] Mikasa, Marathon, and Molten are the providers of the official game balls and sporting equipment of the games, all brought in by Sonak Corporation.[12] PHISGOC appointed MediaPro Asia as the official exclusive production, media rights, marketing and sponsorship agent of the games.[13]

Autonomous vehicle (AV) service from United States-based COAST Autonomous will be used to serve athletes and officials between the athletes’ village, aquatic center and athletics stadium in New Clark City.[14] This will be the first ever implementation of an AV service in a major sporting event.[14]

SM Lifestyle, Inc., an arm of SM Prime Holdings, was named the regional games' official venue partner with the venue for men's basketball and ice hockey to be held in facilities managed by the SM Group.[15]

Skyworth was named as the official television partner in the games. They will also cover events prior to the competition proper including the torch relays in the Philippines and Malaysia, as well as the Game Hub and Fan Zones. The platinum-tier sponsorship was helped secured by Singapore firm Mediapro Asia.[16]

Mastercard is the main sponsor of the games' official mobile app which would allow users to view the schedule and results as well purchase tickets and food in the venue.[17]

The organizers secured insurance for the games' athletes and officials from Standard Insurance Co. Inc. which covered a period of October 15 to December 15, 2019 with each beneficiary having a coverage of ₱300 thousand . The insurance plan covers death or any accident related injuries incurred both during the games and in training, and losses due to sabotage and terrorist acts. Standard Insurance has EMA-Global as its medical service provider partner.[18]

Sponsors of the 2019 Southeast Asian Games
Platinum Partners
Gold Partners
Preferred Partners
Prestige Partners
Official Banking Partners
Official Convenience Store
Official Commemorative Watch
Official Insurance Partner
Official Media Partners
Official Host Broadcaster
Official Broadcasters

References
  1. Giongco, Mark (20 August 2018). "2019 SEA Games logo draws flak". Philippine Daily Inquirer. Retrieved 22 August 2018.
  2. https://www.gmanetwork.com/news/sports/content/676835/2019-sea-games-official-mascot-unveiled-criticized/story/
  3. Go, Beatrice (11 July 2019). "2019 SEA Games launches theme song by Ryan Cayabyab". Rappler. Retrieved 14 July 2019.
  4. "Lea Salonga sings SEA Games theme song". GMA News. 24 August 2019. Retrieved 24 August 2019.
  5. "2019 SEA Games theme song and music video launched". PTV News. 3 September 2019. Retrieved 4 September 2019.
  6. "Lea, Ryan launch SEA Games' official theme song". The Manila Times. 4 September 2019. Retrieved 4 September 2019.
  7. Lintag, Paul (3 September 2019). "Official theme song, "We Win As One" finally unveiled". ABS-CBN News. Retrieved 4 September 2019.
  8. Saldajeno, Ivan Stewart (4 September 2019). "WE WIN AS ONE: SEA Games theme song revealed". Dugout Philippines. Retrieved 3 September 2019.
  9. https://entertainment.inquirer.net/345029/lea-rallies-behind-ph-athletes-in-sea-games-theme-song
  10. Atencio, Peter (18 December 2018). "SEAG delegates get free airfare from PH Airlines". Manila Standards. Retrieved 18 December 2018.
  11. Villar, Joey (29 November 2018). "Esports makes debut in 2019 SEA Games". Philippine Star. Retrieved 15 December 2018.
  12. Times, Tiebreaker (2019-02-13). "PHISGOC presents first 2019 SEA Games sponsors and Atos becomes the 2019 Rugby World Cup Official Sponsor!". Tiebreaker Times. Retrieved 2019-02-13.
  13. "Mediapro Asia". www.facebook.com. Retrieved 2019-02-13.
  14. Autonomous, Coast (2019-07-09). "COAST Autonomous to Transport Athletes in Self-Driving Shuttles During the 2019 Southeast Asian Games Hosted by the Philippines". GlobeNewswire News Room. Retrieved 2019-07-10.
  15. "SM Lifestyle, Inc. becomes an official venue partner of the 30th SEA Games". ABS-CBN News. 15 July 2019. Retrieved 15 July 2019.
  16. "AIoT pioneer named official SEA Games Television Partner". ABS-CBN Sports. 26 July 2019. Retrieved 27 July 2019.
  17. Saldajeno, Ivan Stewart (23 September 2019). "Mastercard to power official SEA Games app". Philippine News Agency. Retrieved 24 September 2019.
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