2010 BWF World Championships

The 2010 BWF World Championships was the 18th tournament of the BWF World Championships, a global tournament in the sport of badminton. It was held at Stade Pierre de Coubertin in Paris, France, from August 23 to August 29, 2010. Originally the competition is to be held at Palais Omnisports de Paris-Bercy but it was moved to Stade Pierre de Coubertin due to financial issues.[1]

2010 BWF World Championships

Tournament details
Dates	23 August – 29 August
Edition	18th
Level	International
Venue	Stade Pierre de Coubertin
Location	Paris, France
← 2009 Hyderabad 2011 London →

Host city selection

Australia, France, South Korea, and other nations submitted bids to host the championships.[2] France was later announced as the host for the championships.

Draw

The draw took place on 9 August 2010 in Kuala Lumpur, Malaysia.[3]

Medalists

Medal table

  *   Host nation (France)

Rank	Nation	Gold	Silver	Bronze	Total
1	China (CHN)	5	3	3	11
2	Indonesia (IDN)	0	1	1	2
3	Malaysia (MAS)	0	1	0	1
4	Chinese Taipei (TPE)	0	0	2	2
	Denmark (DEN)	0	0	2	2
	South Korea (KOR)	0	0	2	2
Totals (6 nations)		5	5	10	20

Events

Event	Gold	Silver	Bronze
Men's singles	Chen Jin	Taufik Hidayat	Park Sung-hwan
			Peter Gade
Women's singles	Wang Lin	Wang Xin	Tine Rasmussen
			Wang Shixian
Men's doubles	Cai Yun Fu Haifeng	Koo Kien Keat Tan Boon Heong	Guo Zhendong Xu Chen
			Markis Kido Hendra Setiawan
Women's doubles	Du Jing Yu Yang	Ma Jin Wang Xiaoli	Cheng Shu Zhao Yunlei
			Cheng Wen-hsing Chien Yu-chin
Mixed doubles	Zheng Bo Ma Jin	He Hanbin Yu Yang	Ko Sung-hyun Ha Jung-eun
			Lee Sheng-mu Chien Yu-chin

Men's singles

Seeds

1. Lee Chong Wei (Quarterfinals)
2. Peter Gade (Semifinals)
3. Lin Dan (Quarterfinals)
4. Chen Jin (Champions)
5. Taufik Hidayat (Finalist)
6. Sony Dwi Kuncoro (First Round, retired)
7. Nguyen Tien Minh (Third Round)
8. Simon Santoso (Second Round)
9. Boonsak Ponsana (Third Round)
10. Bao Chunlai (Third Round)
11. Jan Ø. Jørgensen (Second Round)
12. Kenichi Tago (Second Round)
13. Park Sung-hwan (Semifinals)
14. Chetan Anand (First Round)
15. Marc Zwiebler (Third Round)
16. Wong Choong Hann (Second Round)

Results

	Quarterfinals							Semifinals							Finals
	1	Lee Chong Wei	15	21	12
	5	Taufik Hidayat	21	11	21
								5	Taufik Hidayat	21	22
								13	Park Sung-hwan	10	20
	3	Lin Dan	13	13
	13	Park Sung-hwan	21	21
															5	Taufik Hidayat	13	15
															4	Chen Jin	21	21
		Hsueh Hsuan-yi	24	5	13
	4	Chen Jin	22	21	21
								4	Chen Jin	19	21	21
								2	Peter Gade	21	8	11
		Kazushi Yamada	19	12
	2	Peter Gade	21	21

Women's singles

Seeds

1. Wang Yihan (Third Round)
2. Saina Nehwal (Quarterfinals)
3. Wang Xin (Finalist)
4. Tine Baun (Semifinals)
5. Pi Hongyan (Quarterfinals)
6. Wang Shixian (Semifinals)
7. Wang Lin (Champion)
8. Juliane Schenk (Third Round)
9. Zhou Mi (First Round, retired)
10. Eriko Hirose (Quarterfinals)
11. Yao Jie (Third Round)
12. Yip Pui Yin (Third Round)
13. Ella Diehl (Third Round)
14. Bae Seung-hee (Second Round)
15. Petya Nedelcheva (Third Round)
16. Kim Moon-hi (Third Round)

Results

	Quarterfinals							Semifinals							Finals
	10	Eriko Hirose	16	17
	7	Wang Lin	21	21
								7	Wang Lin	21	21
								4	Tine Baun	11	8
	4	Tine Baun	21	21
		Cheng Shao-chieh	18	13
															7	Wang Lin	21	19	21
															3	Wang Xin	11	21	13
	5	Pi Hongyan	13	15
	3	Wang Xin	21	21
								3	Wang Xin	21	11	21
								6	Wang Shixian	19	21	16
	6	Wang Shixian	21	21
	2	Saina Nehwal	8	14

Men's doubles

Seeds

1. Koo Kien Keat / Tan Boon Heong (Finalists)
2. Markis Kido / Hendra Setiawan (Semifinals)
3. Mathias Boe / Carsten Mogensen (Quarterfinals)
4. Guo Zhendong / Xu Chen (Semifinals)
5. Cai Yun / Fu Haifeng (Champions)
6. Fang Chieh-min / Lee Sheng-mu(Quarterfinals)
7. Jung Jae-sung / Lee Yong-dae(Quarterfinals)
8. Lars Paaske / Jonas Rasmussen (Quarterfinals)
9. Alvent Yulianto / Hendra Aprida Gunawan (Second Round)
10. Howard Bach / Tony Gunawan (First Round)
11. Hirokatsu Hashimoto / Noriyasu Hirata (Third Round)
12. Chen Hung-ling / Lin Yu-lang (Third Round)
13. Ko Sung-hyun / Yoo Yeon-seong (Third Round)
14. Chai Biao / Zhang Nan (Third Round)
15. Rupesh Kumar / Sanave Thomas (Third Round)
16. Choong Tan Fook / Lee Wan Wah (First Round)

Results

	Quarterfinals							Semifinals							Finals
	1	Koo Kien Keat Tan Boon Heong	23	21	21
	7	Jung Jae-sung Lee Yong-dae	25	13	14
								1	Koo Kien Keat Tan Boon Heong	21	21
								4	Guo Zhendong Xu Chen	14	18
	4	Guo Zhendong Xu Chen	21	23
	8	Lars Paaske Jonas Rasmussen	16	21
															1	Koo Kien Keat Tan Boon Heong	21	18	14
															5	Cai Yun Fu Haifeng	18	21	21
	5	Cai Yun Fu Haifeng	21	21
	3	Mathias Boe Carsten Mogensen	11	18
								5	Cai Yun Fu Haifeng	21	21
								2	Markis Kido Hendra Setiawan	16	13
	6	Fang Chieh-min Lee Sheng-mu	14	14
	2	Markis Kido Hendra Setiawan	21	21

Women's doubles

Seeds

1. Ma Jin / Wang Xiaoli (Finalists)
2. Du Jing / Yu Yang (Champions)
3. Cheng Wen-hsing / Chien Yu-chin (Semifinals)
4. Cheng Shu / Zhao Yunlei (Semifinals)
5. Miyuki Maeda / Satoko Suetsuna (Quarterfinals)
6. Ha Jung-eun / Kim Min-jung (Quarterfinals)
7. Pan Pan / Tian Qing (Quarterfinals)
8. Yoo Hyun-young / Jung Kyung-eun (Quarterfinals)
9. Mizuki Fujii / Reika Kakiiwa (Second Round, retired)
10. Petya Nedelcheva / Anastasia Russkikh (Third Round)
11. Shinta Mulia Sari / Yao Lei (Third Round)
12. Valeria Sorokina / Nina Vislova (Third Round)
13. Savitree Amitrapai / Vacharaporn Munkit (First Round)
14. Duanganong Aroonkesorn / Kunchala Voravichitchaikul (Third Round)
15. Shizuka Matsuo / Mami Naito (Third Round)
16. Jwala Gutta / Ashwini Ponnappa (Third Round)

Results

	Quarterfinals							Semifinals							Finals
	1	Ma Jin Wang Xiaoli	21	17	21
	6	Ha Jung-eun Kim Min-jung	19	21	12
								1	Ma Jin Wang Xiaoli	10	21	21
								4	Cheng Shu Zhao Yunlei	21	10	13
	4	Cheng Shu Zhao Yunlei	21	21
	5	Miyuki Maeda Satoko Suetsuna	8	14
															1	Ma Jin Wang Xiaoli	9	17
															2	Du Jing Yu Yang	21	21
	8	Yoo Hyun-young Jung Kyung-eun	14	17
	3	Cheng Wen-hsing Chien Yu-chin	21	21
								3	Cheng Wen-hsing Chien Yu-chin	16	15
								2	Du Jing Yu Yang	21	21
	7	Pan Pan Tian Qing	20	18
	2	Du Jing Yu Yang	22	21

Mixed doubles

Seeds

1. Nova Widianto / Lilyana Natsir (Quarterfinals)
2. Thomas Laybourn / Kamilla Rytter Juhl (Quarterfinals)
3. Robert Mateusiak / Nadieżda Kostiuczyk (Second Round)
4. Hendra Aprida Gunawan / Vita Marissa (Third Round)
5. Joachim Fischer Nielsen / Christinna Pedersen (Third Round)
6. He Hanbin / Yu Yang (Finalists)
7. Lee Yong-dae / Lee Hyo-jung (Third Round)
8. Zheng Bo / Ma Jin (Champions)
9. Valiyaveetil Diju / Jwala Gutta (Quarterfinals)
10. Tao Jiaming / Zhang Yawen (Quarterfinals)
11. Chen Hung-ling / Chou Chia-chi (Second Round)
12. Ko Sung-hyun / Ha Jung-eun (Semifinals)
13. Songphon Anugritayawon / Kunchala Voravichitchaikul (Third Round)
14. Sudket Prapakamol / Saralee Thungthongkam (Third Round)
15. Nathan Robertson / Jenny Wallwork (Third Round)
16. Lee Sheng-mu / Chien Yu-chin (Semifinals)

Results

	Quarterfinals							Semifinals							Finals
	1	Nova Widianto Lilyana Natsir	19	21
	8	Zheng Bo Ma Jin	21	23
								8	Zheng Bo Ma Jin	15	21	21
								12	Ko Sung-hyun Ha Jung-eun	21	11	16
	9	Valiyaveetil Diju Jwala Gutta	16	19
	12	Ko Sung-hyun Ha Jung-eun	21	21
															8	Zheng Bo Ma Jin	21	21
															6	He Hanbin Yu Yang	14	10
	16	Lee Sheng-mu Chien Yu-chin	14	21	21
	10	Tao Jiaming Zhang Yawen	21	18	17
								16	Lee Sheng-mu Chien Yu-chin	13	8
								6	He Hanbin Yu Yang	21	21
	6	He Hanbin Yu Yang	21	21
	2	Thomas Laybourn Kamilla Rytter Juhl	19	17

Logo plagiarism controversy

In August-2013, Brazilian news portals reported that the competition logo had been plagiarized by a company named Telexfree[4][5][6][7][8] which became operational only in 2011, two years after Badminton World Federation (logo owner) and Taïo Design Consulting (logo creator) launched the official brand for 2010 BWF World Championships. Because of this issue, Telexfree have decided to execute a re-brand campaign[9] without giving any official explanations about the case or if there is any legal action moved by the logo owner.

Telexfree and Yonex BWF World Championships Paris 2010 logos

References

1. Sachetat, Raphaël. "WORLDS 2010 – Change of Venue for France Champs". Badzine. Retrieved 1 April 2017.
2. "Badminton, Championnat du monde 2010, Paris a gagné !". badminton21.fr. Retrieved 1 April 2017.
3. "The draws revealed". yonexbadminton.com. 2010-08-09. Archived from the original on 2010-12-21. Retrieved 2010-08-10.
4. "Telexfree announces re-brand after rumors of plagiarism. (Portuguese)". Exame Magazine. Retrieved Dec 7, 2013.
5. "Acre's governor declares support Telexfree, suspected of financial pyramid". IG Economia. Retrieved December 12, 2013.
6. "Telexfree Logo Plagiarism and God (English)". Behind MLM. Retrieved Dec 7, 2013.
7. "Telexfree after Ponzi Scheme, a Plagiarism case(Portuguese)". Veja Magazine. Archived from the original on December 6, 2013. Retrieved December 7, 2013.
8. "Telexfree or BFW ?(Portuguese)". Canal do Otário. Retrieved Mar 19, 2014.
9. "Telexfree re-brand - Official Video (PT)". Vixmais and Telexfree. Retrieved Dec 7, 2013.

External links

• Official website
• BWF World Championships 2010 at tournamentsoftware.com