2009 MTV Video Music Awards

The 2009 MTV Video Music Awards, honoring the best music videos from the previous year between June 2008 to June 2009, were presented on September 13, 2009, at the Radio City Music Hall in New York City, and televised by MTV. The ceremony was hosted by Russell Brand.

2009 MTV Video Music Awards
DateSunday, September 13, 2009
LocationRadio City Music Hall, New York City, New York
CountryUnited States
Hosted byRussell Brand
Most awardsBeyoncé, Green Day and
Lady Gaga (3)
Most nominationsBeyoncé and Lady Gaga (9)
Websitehttp://www.mtv.com/vma/2009/
Television/radio coverage
NetworkMTV and VH1

Beyoncé, Green Day, and Lady Gaga were tied for the most-awarded acts of the night, winning three awards each. Beyoncé's "Single Ladies (Put a Ring on It)" would win the award for Video of the Year, while Beyoncé and Lady Gaga were both tied for the largest number of nominations with nine, followed by Britney Spears with seven. In the aftermath of his June 2009 death, the show featured various tributes to Michael Jackson, including an opening act featuring a medley of Jackson's biggest hits and a special appearance by Janet Jackson to perform her duet "Scream", and the premiere of a trailer for the posthumous documentary film Michael Jackson's This Is It.

The ceremony was marred by controversy when Kanye West interrupted Taylor Swift's acceptance of the award for Best Female Video, in order to proclaim that despite her victory, Beyoncé still had "one of the best videos of all time" (in reference to the aforementioned "Single Ladies"). When Beyoncé was eventually awarded Video of the Year, she acknowledged the moment when she had won her first VMA as part of Destiny's Child, and invited Swift back to the stage to finish her acceptance speech. The incident was widely publicized after the ceremony, with Rolling Stone deeming it the "wildest" moment in the history of the MTV Video Music Awards.

The broadcast was seen by a total of 9 million viewers, a 17% increase over 2008, making it the most-watched VMAs since 2004.[1][2]

Performances
Performer(s) Song(s)
Main show
This Is It back-up dancers
Janet Jackson		 Tribute to Michael Jackson
"Thriller"
"Bad"
"Smooth Criminal"
"Scream" (with Jackson)
Katy Perry
Joe Perry		 "We Will Rock You"
Taylor Swift "You Belong with Me"
Lady Gaga "Poker Face" (intro)
"Paparazzi"
Green Day "East Jesus Nowhere"
Beyoncé "Sweet Dreams" (intro)
"Single Ladies (Put a Ring on It)"
Muse "Uprising"
Pink "Sober"
Jay-Z
Alicia Keys		 "Empire State of Mind"

House band performances

Rapper Wale and go-go band UCB served as the house band for the show, performing right before, during, and right after commercial breaks. Throughout the show they also had various special guests and performed the following songs:

Awards

Winners are in bold text.[3]

Video of the Year

Beyoncé – "Single Ladies (Put a Ring on It)"

Best Male Video

T.I. (featuring Rihanna) – "Live Your Life"

Best Female Video

Taylor Swift – "You Belong with Me"

Best New Artist

Lady Gaga – "Poker Face"

Best Pop Video

Britney Spears – "Womanizer"

Best Rock Video

Green Day – "21 Guns"

Best Hip-Hop Video

Eminem – "We Made You"

Breakthrough Video

Matt and Kim – "Lessons Learned"

Best Direction

Green Day – "21 Guns" (Director: Marc Webb)

Best Choreography

Beyoncé – "Single Ladies (Put a Ring on It)" (Choreographers: Frank Gatson and JaQuel Knight)

Best Special Effects

Lady Gaga – "Paparazzi" (Special Effects: Chimney Pot)

Best Art Direction

Lady Gaga – "Paparazzi" (Art Director: Jason Hamilton)

Best Editing

Beyoncé – "Single Ladies (Put a Ring on It)" (Editor: Jarrett Fijal)

Best Cinematography

Green Day – "21 Guns" (Director of Photography: Jonathan Sela)

Best Video (That Should Have Won a Moonman)

Beastie Boys – "Sabotage"

Best Performance in a Pepsi Rock Band Video

Nerds in Disguise – "My Own Worst Enemy"

Best Breakout Artist Awards

Eight local MTV VMA Best Breakout Artist Awards were awarded. The table below lists the number of bands considered in each city, the three finalist nominees selected by MTV for each VMA, and the winner in bold.[4][5] The winners were featured on MTV on local cable during the live VMAs and received featured coverage on MTV and MTV2 (or MTV Tr3́s in the case of the LA contest).[4]

New York CityBay AreaAtlantaChicagoBostonPhiladelphiaWashington, DCLos Angeles

of over 190 entries
Presented by

Time Warner Cable and MTV2[4]

of 129 entries
Presented by

Comcast and MTV2[6]
  • Holla Front
  • Rantings of Eva
  • Tone G

of over 150 entries
Presented by

Comcast and MTV2[7]

of over 150 entries
Presented by

Comcast and MTV2[8]

of over 150 entries
Presented by

Comcast and MTV2[9]
  • Atlantic Avenue
  • DaCav5
  • Rushmore

of over 150 entries
Presented by

Comcast and MTV2[10]

of over 170 entries
Presented by

Comcast and MTV2[11]
  • La Banda Skalavera
  • No Way Jose
  • South Central Skankers

of 116 entries
Presented by

Time Warner Cable and MTV Tr3́s[12]

Appearances

Pre-show

Main show

Kanye West and Taylor Swift incident
West taking the microphone from Swift at the 2009 MTV Video Music Awards.

While Taylor Swift was giving her acceptance speech for Best Female Video for "You Belong with Me", Kanye West came on stage, took the microphone from her, and said, "Yo, Taylor, I'm really happy for you, I'mma let you finish, but Beyoncé had one of the best videos of all time! One of the best videos of all time!" (West was referring to the music video for "Single Ladies (Put a Ring on It)".) As the audience booed, West flipped off the crowd and handed the microphone back to Swift.[13][14][15]

West was subsequently removed from the show.[13][14] Later in the show, Beyoncé won Video of the Year for "Single Ladies" and called Swift back to the stage and to let her finish her speech."[16]

Various celebrities and industry figures,[13][17][18][19] and prominent political figures such as U.S. President Barack Obama[20] and former U.S. President Jimmy Carter,[21] condemned West for the verbal outburst. West apologized on his blog and during an appearance on The Jay Leno Show.[22]

Emil Wilbekin, managing editor of Essence.com, said West may have gone too far with his antics this time: "I think that it was not Kanye's place to speak for Beyoncé or to ruin Taylor Swift's moment... It's OK for Kanye to rattle off about himself, but I think he crossed the line when he decided to speak for other people."[13] Ann Powers of the Los Angeles Times said that "from one vantage point, it was a case of chivalry gone horribly wrong" as West meant to "stand up for" Beyoncé.[23] She added that when Swift accepted Beyoncé's invitation to return to the stage, "The two women [engaged in] a quick sisterly embrace, adding another layer of meaning to an already complicated moment. Now this controversy was about women sticking up for each other, too."[23]

In 2013, Rolling Stone named the incident the wildest moment in VMA history.[24] The outburst resulted in an Internet meme which consisted of images of West being superimposed onto other images with text in the style of his interruption ("X is one of the greatest Y of all time", or variants thereon, in some cases preceded by "I'm really happy for you" and/or "I'mma let you finish")."[25]

See also

References
  1. MTV's 2009 VMAS Pull Nine Million Viewers, Best ratings since '04 Archived September 19, 2009, at the Wayback Machine, Rolling Stone. 2009.
  2. 2009 VMAs Ratings Up 17%, Hollyscoop.com. 2009.
  3. "2009 MTV Video Music Award winners". MTV. Archived from the original on October 27, 2009. Retrieved October 19, 2009.
  4. MTV VMA Best Breakout NYC Artist|OurStage.com Archived September 16, 2009, at WebCite
  5. "MTV Local Music Contests". OurStage. Archived from the original on August 20, 2009. Retrieved September 23, 2009.
  6. "MTV VMA Best Breakout Bay Area Artist". OurStage.com. Archived from the original on July 4, 2009. Retrieved October 17, 2009.
  7. "MTV VMA Best Breakout Atlanta Artist". OurStage.com. Archived from the original on July 5, 2009. Retrieved October 17, 2009.
  8. "MTV VMA Best Breakout Chicago Artist". OurStage.com. Archived from the original on July 6, 2009. Retrieved October 17, 2009.
  9. "MTV VMA Best Breakout Boston Artist". OurStage.com. Archived from the original on July 15, 2009. Retrieved October 17, 2009.
  10. "MTV VMA Best Breakout Philly Artist". OurStage.com. Archived from the original on September 5, 2009. Retrieved October 17, 2009.
  11. MTV VMA Best Breakout DC Artist | OurStage.com Archived July 7, 2009, at the Wayback Machine
  12. "MTV Tr3s Best Breakout LA Artist". OurStage.com. Archived from the original on July 5, 2009. Retrieved October 17, 2009.
  13. Respers, Lisa (September 14, 2009). "Anger over West's disruption at MTV awards". CNN. Archived from the original on September 26, 2009. Retrieved September 15, 2009.
  14. "Kanye West Storms the VMAs Stage During Taylor Swift's Speech". Rolling Stone. September 13, 2009. Retrieved September 13, 2009.
  15. Kreps, Daniel (September 13, 2009). "Kanye West Storms the VMAs Stage During Taylor Swift's Speech". Rolling Stone. Retrieved September 13, 2009.
  16. Kanye West Crashes VMA Stage During Taylor Swift's Award Speech. Kanye continues his history of onstage award-show rants, MTV. 2009.
  17. "The Ten: Tweets From Industry Peeps Over Kanye Controversy". Archived from the original on February 1, 2010. Retrieved March 16, 2010.
  18. Celebs Tweet Support For Taylor, Perez Hilton. 2009.
  19. Daly, Sean (September 18, 2009). "Taylor Swift calls up the MJ Morning Show... and then all hell breaks loose". Tampa Bay. Archived from the original on June 26, 2010. Retrieved March 7, 2014.
  20. Obama calls Kanye 'jackass', The Politico. 2009.
  21. "Jimmy Carter weighs in on Kanye West's VMA stunt". CNN. September 15, 2009. Retrieved September 17, 2009.
  22. Martens, Todd & Villarreal, Yvonne (September 15, 2009). "Kanye West expresses Swift regret on blog and 'The Jay Leno Show'". The Los Angeles Times. Archived from the original on September 27, 2009. Retrieved September 15, 2009.
  23. Powers, Ann (September 14, 2009). "Beyonce and Taylor Swift: Sisterhood is powerful, especially when male-directed". Los Angeles Times. Retrieved September 15, 2009.
  24. Hyman, Dan (August 16, 2014). "The 24 Wildest Moments in VMA History". Rolling Stone. Retrieved August 20, 2013.
  25. Anderson, Kyle (September 16, 2009). "Kanye West's VMA Interruption Gives Birth To Internet Photo Meme". MTV. Retrieved October 3, 2009.
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