+ (song)

"+" (alternatively titled "+ (Más)" in all caps; Spanish for "More") is a song by Spanish singer Aitana and Colombian duo Cali y El Dandee. The song was released on December 18, 2019 through Universal Music as the lead single of Aitana's upcoming second studio album 11 Razones (2020).[1] It was written by Aitana, Cali y El Dandee and Andrés Torres. The song debuted at number 21 on the Spanish single chart with only two days of tracking, making it the only song in Spanish chart history to reach this position with within two days.[2] The song peaked at number two in its second week.

"+"
Single by Aitana and Cali y El Dandee
from the album 11 Razones
LanguageSpanish
English title"More"
ReleasedDecember 18, 2019
Genre
Length3:39
LabelUniversal Music
Songwriter(s)
Producer(s)
  • Torres
  • Rengifo
Aitana singles chronology
"Me Quedo"
(2019)		 "+"
(2019)		 "Si tú la quieres"
(2020)
Cali y El Dandee singles chronology
"Voy Por Ti"
(2019)		 "+"
(2019)		 "La Noche Entera"
(2020)
Music video
"+" on YouTube

Background

During the summer 2019, Aitana began hinting at a new single that would feature a well-known artist. Originally scheduled to be released in November, the singer announced the release of "+" through her social media on 4 December 2019.[3] The featured artist remained unknown for months.[4] Aitana and the duo first met in April 2018 in Los Angeles when they helped her record her debut studio album.[5] In 2019, the duo eventually called her again in order to make a song together.[6] The first teaser of the song was released on 16 December.[7]

Composition

The song was composed by the three performers alongside Andrés Torres in Los Angeles and talks about "summer love affairs that are very short but very intense". The performers constantly play with the words "plus" and "minus" as symbols during the song. The artists later revealed that they wanted "+" to have a 2000s pop sound similar to Avril Lavigne's "Complicated".[8] The song goes progressively in crescendo.

Music video

The music video, directed by Venezuelan artist Nuno Gomes, was recorded in Buenos Aires between 15 and 16 October 2019, and gained over one milion views in its first 24 hours.[9]

Charts

Weekly charts
Chart (2019) Peak
position
Ecuador (National-Report)[10] 11
Paraguay Pop (Monitor Latino)[11] 11
Spain (PROMUSICAE)[12] 2

Year-end charts
Chart (2020) Position
Argentina Airplay (Monitor Latino)[13] 62

Certifications
Region CertificationCertified units/sales
Mexico (AMPROFON)[14] Gold 30,000
Spain (PROMUSICAE)[15] 2× Platinum 80,000

Sales+streaming figures based on certification alone.

Release history
Country Date Format Label
Various 18 December 2019
Universal Music
Spain 3 January 2020 Contemporary hit radio

References
  1. Aitana, News (2020-05-18). "Aitana nos cuenta en #AfterWorkAitana que "+" estará incluida en el nuevo disco, y que si flipamos con la batería de ese tema, vamos a alucinar más todavía con lo que se viene... Además, confirma que también habrá colaboraciones inéditas. ¡No aguantamos hasta que salga! pic.twitter.com/E7KLwWkbqS". @NewsAitana (in Spanish). Retrieved 2020-05-19.
  2. ""+" de Aitana y Cali Y El Dandee, mejor debut histórico en la lista española, con 48 horas o menos de publicación". Vinilo Negro (in Spanish). 26 December 2019. Retrieved 15 February 2020.
  3. "Aitana: Reveladas las primeras imágenes del nuevo videoclip". La Vanguardia (in Spanish). 4 December 2019. Retrieved 15 February 2020.
  4. Sánchez Alcolea, Marina (19 November 2019). "Aitana: "En mi nuevo single colaboran dos personas que quiero mucho"". RTVE (in Spanish). Retrieved 15 February 2020.
  5. Corazón, Hoy (19 April 2018). "Aitana (OT17') graba con Cali Y El Dandee su primer disco". Mujer Hoy (in Spanish). Retrieved 15 February 2020.
  6. "La historia que esconde "+", el hit de Aitana y Cali y el Dandee". Los 40 (in Spanish). 10 January 2020. Retrieved 15 February 2020.
  7. "Aitana on Instagram: "en 2 días sale "+" @calidandee 18/12 @nunodirector"". Instagram (in Spanish). Retrieved 15 February 2020.
  8. "Aitana y Cali y El Dandee nos cuentan todos los secretos de "+"". YouTube. 15 February 2020. Retrieved 5 March 2020.
  9. UniversalMusicSpain [@UniversalSpain] (19 December 2019). "✚ de 1.000.000 de views en menos de 24 horas // @Aitanax y @Calidandee // umusices.lnk.to/ACyEDTP pic.twitter.com/PMnhYFQ3aq" (Tweet) (in Spanish). Retrieved 15 February 2020 – via Twitter.
  10. "Top 100 Ecuador – Semana 13 del 2020 – Del 20/03/2020 al 26/03/2020" (in Spanish). National-Report. Archived from the original on 29 March 2020. Retrieved 29 March 2020.
  11. "Top 20 Paraguay – Pop – Del 1 al 7 de Junio, 2020" (in Spanish). Monitor Latino. Retrieved 1 July 2020.
  12. "Top 100 Canciones: Semana 52". Productores de Música de España. Retrieved 15 February 2020.
  13. "Chart Anual monitorLATINO 2020 – Del 1 de Enero al 30 de Noviembre de 2020 – Argentina General" (in Spanish). Monitor Latino. Retrieved 5 December 2020.
  14. "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 3 February 2021. Type Aitana in the box under the ARTISTA column heading and + in the box under TÍTULO
  15. "Spanish single certifications – Aitana – +". El portal de Música. Productores de Música de España. Retrieved 21 April 2020.
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