Zarif (singer)

Zarif Davidson, known professionally as Zarif or Mona Lisa Veto, is a British singer-songwriter of Anglo-Scottish-Iranian descent whose music incorporates soul, funk, and pop. She performs with a nine-piece band and sometimes plays keyboard and guitar.

Zarif
Zarif performing at Rise Festival in 2008
Background information
Birth nameZarif Davidson
Also known asMona Lisa Veto
OriginHarrow, England
Genres
Occupation(s)Singer-songwriter
Instruments
Years active2007–present
Labels

Early life

Zarif grew up in Harrow, London with her Scottish father and her Iranian mother.[1] As a child, Zarif loved listening to music and some of her favourite artists are Michael Jackson, Stevie Wonder, Prince, and Aretha Franklin. She wrote her first song as an entry to a Blue Peter competition and formed a girl band with her friends called Girls of Tomorrow. Zarif was educated at North London Collegiate and went on to study at University College London, where she graduated with a human sciences degree.[2][3]

Music career

Zarif started her career performing in a series of venues in London in the city's soul singer-songwriter open mic circuit. The Nextmen saw her at one of these gigs and asked her to perform on three tracks on their album This Was Supposed to Be the Future[4] as well as tour with them during mid 2007. At another of her open mic gigs, Zarif was spotted by a talent scout from Sony BMG.[3] She was signed to RCA Records in 2007, performed with John Legend, and supported Taio Cruz and Chris Brown. She has performed live on BBC Radio 2, BBC London and GMTV.

In December 2008, Zarif's song "Box of Secrets" was featured in an advert for the TV channel Sky1 and released as a download. Her debut single, "Let Me Back", was released in April 2009.[5] She supported Beyoncé on the UK leg of her I Am... Tour during 2009, and the same year performed at festivals including Glastonbury, Wireless, and V Festival.[6][7][8] Zarif was dropped by RCA Records and subsequently set up her own label called Bright Pink Records, with backing from a venture capital firm. She released her debut album, Box of Secrets, on this label in August 2010.[9]

In December 2013, Zarif premiered new material online under the name Mona Lisa Veto.[10][11]

Musical style

Zarif has described her sound as "soulful and summery"[12] and "upbeat and eclectic".[13]

The Guardian named Zarif "the next big thing in British soul"[3] and Billboard Magazine said she was like "Amy Winehouse with Madonna's pop flair."[14] Also theguardian.co.uk described Zarif as a "chirpy, sassy cross between Lily Allen and Corinne Bailey Rae, or a lighter, frothier, poppier Amy Winehouse".[1]

Touch Magazine said Zarif "exudes the kind of delicious, chocolaty tones and gut-wrenching melodies that Scott, Stone and even Wonder would applaud"[15] and Hot Press said she has "a voice like a 21st century Diana Ross."[16]

She is often compared to Amy Winehouse,[1][14] however Zarif has said, "People are always going to try and find a comparison. I think our music's actually very different," to Digital Spy, "Obviously we're both kind of retro, but [my music is] a lot more upbeat and eclectic whereas [Amy Winehouses'] is more influenced by Motown. I can definitely see the similarities but I think at the same time that we do different things."[13]

Discography

Albums

Singles

As Zarif
  • Zarif sang on three songs for The Nextmen's 2007 album, This Was Supposed to Be the Future. Zarif performs on the second single from the album, "Something Got You", as well as on the songs "Move" and "This Was Supposed to Be the Future".
  • Drum and Bass artist Danny Byrd remixed Zarif's song "California" and the remix was released as a single in 2009.[17] In 2010 Zarif recorded the vocals for the Danny Byrd track "Wait or Me" from his album Rave Digger.[18]

As Mona Lisa Veto
  • Giom - "Red Light"
  • My Secretary - "Nothing Is Impossible" (produced by Giom)

Music videos

References
  1. New Band of the Day 448: Zarif , The Guardian
  2. Lester, Paul (23 April 2009). "Zarif, Sy Kaye and Alexis Strum". The Jewish Chronicle. The JC. Retrieved 27 May 2009.
  3. Batey, Angus (20 February 2009). "'You're at the mercy of the audience'". The Guardian. UK. Retrieved 8 June 2009.
  4. RCA: Zarif Archived 4 April 2009 at the Wayback Machine
  5. Talia (5 June 2009). "Listen Up: Zarif". londonist.com. Retrieved 5 June 2009.
  6. "Zarif To Support Beyonce". Female First. 22 April 2009. Retrieved 9 June 2009.
  7. "Wireless sign up Britain's Got Talent winners". 1 June 2009. Retrieved 5 June 2009.
  8. "V Festival". Archived from the original on 4 July 2009. Retrieved 16 June 2009.
  10. "Announcement on Mona Lisa Veto Facebook page". Facebook.com. 17 December 2013. Retrieved 28 May 2014.
  11. "Announcement on Zarif Facebook page". Facebook.com. 17 January 2014. Retrieved 28 May 2014.
  12. Levine, Nick (1 April 2009). "Music - Interview -Zarif". Digital Spy. Retrieved 15 June 2009.
  13. Balls, David (18 June 2009). "Zarif 'grateful' for Beyoncé tour support". Digital Spy. Retrieved 18 June 2009.
  14. "Mobo Working: Three UK Urban Acts Set For Breakout Success". Retrieved 15 June 2009.
  15. "Buy It!: Something Got You". Touch Magazine. 2007. Retrieved 15 June 2009.
  16. Hot Press The Hilfiger Session Attitude Magazine said she was "worth 10,000 pop points."
  17. "Zarif & Danny Byrd - California". djdownload.com. Retrieved 3 October 2009.
  18. "Danny Byrd - Wait For Me (ft. Zarif)". shop.hospitalrecords.com. Retrieved 8 October 2010.
  19. charlotteknightproduction.com Ricky Tart Archived 6 May 2009 at the Wayback Machine)
  20. Rebel Alliance Music Videos
  21. "Music". Disposable Youth. 26 May 2009. Retrieved 18 June 2009.
  22. "Zarif - Box Of Secrets Official Video feat. Mz Bratt". YouTube. 2 June 2010. Retrieved 6 June 2010.

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