Zarape Records

Zarape Records or El Zarape Records was a record label from Dallas, Texas.[1][2] It was founded in 1963.[3] In 1964 and 1965 it released albums (Por un amor, Amor bonito respectively) by Little Joe and the Latinaires which was the beginning of that artist's success.[1] Johnny Gonzales was an executive at the label.[4] Zarape was also the label responsible for El barco chiquito, which is Agustín Ramírez's most popular album.[5] Zarape was the first label to market Tex-Mex music on a truly national level.[2] In the mid 1970s Zarape became the first label for "El Si Senor" Ruben Naranjo y Los Gamblers.[6] Other artists included Joe Bravo, Johnny Canales, and The Mexican Revolution.[2]

The label was highly influential in the La Onda Chicana movement, as it helped promote and spread Tejano music.[3][7] There was a Zarape ad in the premier music trade publication, Billboard magazine, which stated, “We’re Coming Through in ‘72. El Zarape Records es la Onda Chicana.” This announcement is among the earliest examples of the term La Onda Chicana being used in commercial advertising.[7]

References
  1. Peña, Manuel (1999). Música Tejana. College Station, Texas: Texas A&M University Press. p. 154. ISBN 0-89096-877-2.
  2. Williams, Bill; Brite, Charlie (November 25, 1972). "'Tex-Mex' Is a Major Musical Force". Billboard. p. L-4.
  3. Untiedt, Kenneth L. (2013). Cowboys, Cops, Killers, and Ghosts: Legends and Lore in Texas. University of North Texas Press. pp. 120–121. ISBN 9781574415322.
  4. Peña, Manuel (1999). Música Tejana. College Station, Texas: Texas A&M University Press. p. 162. ISBN 0-89096-877-2.
  5. Peña, Manuel (1999). Música Tejana. College Station, Texas: Texas A&M University Press. p. 177. ISBN 0-89096-877-2.
  6. Jasinski, Laurie E., ed. (2012). The Handbook of Texas Music (2 ed.). Denton, TX: Texas State Historical Association. p. 430. ISBN 978-0-87611-252-6.
  7. La Rotta, Alex (2013). ""Talk to Me": the History of San Antonio's West Side Sound" (PDF). Journal of Texas Music History.
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