Yu (Jeffrey) Hu

Yu Jeffrey Hu is a professor at Georgia Institute of Technology’s Scheller College of Business. He is a Digital Fellow at MIT's Initiative on Digital Economy.

Hu, Erik Brynjolfsson and Michael D. Smith published the first academic paper on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.

Early life

Hu received his Ph.D. in Management Science and Information Technology from the MIT Sloan School of Management. He worked for Purdue University and MIT Center for Digital Business. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from Tsinghua University, Beijing, China, and received a M.S. degree in Economics from University of Wisconsin–Madison.

Career

Hu's research has been published in leading journals such as Management Science, Review of Financial Studies, Information Systems Research, Management Information Systems Quarterly, and MIT Sloan Management Review, as well as in the Wall Street Journal, New York Times, Reuters, Bloomberg, InformationWeek, Wired Magazine, TIME Magazine, and INC. Magazine.

Works

Social media
  • Wenqi Shen, Yu Jeffrey Hu, and Jackie Rees. (2015). Competing for Attention: An Empirical Study of Online Reviewers’ Strategic Behaviors. MIS Quarterly, 39(3) 683-696.
  • Hailiang Chen, Prabuddha De, Yu Jeffrey Hu, and Byoung-Hyoun Hwang. (2014). Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media. Review of Financial Studies.
  • Hailiang Chen, Prabuddha De, and Yu Jeffrey Hu. (2015). IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales. Information Systems Research, 26(3) 513-531.

Internet commerce and the long tail

Internet advertising
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