YoBike

YoBike is the UK’s first dockless bicycle sharing company, founded in early 2017. The bikes are unlocked via YoBike’s smartphone app. YoBike first launched in Bristol in May 2017, followed by Southampton in September 2017.

YoBike
TypePrivate
IndustryTransportation
FoundedMarch 2017 (2017-03) operating since May 2017
Area served
ProductsBicycle-sharing services
Websiteyobike.co.uk

History

YoBike was co-founded by Bin Wang and Michael Qian in early 2017, citing Bristol's strong cycling culture as a main factor in their decision to launch.[1] In early May 2017, 300 initial bicycles were deployed in Bristol.[2]

In 2017 the cost were £1 per hour, with a daily cap of £5; an annual commuter pass was £39 entitling a rider to two one-hour long journeys each day.[3] Whilst bikes were allowed to be parked anywhere, the YoBike app indicates suggested parking areas to promote good cycling habits.[4]

Against early claims of illegal parking, YoBike offered users a 50p discount on their rides if illegally parked bikes were returned to the central Bristol area.[5] In mid-September, YoBike launched 300 bikes in Southampton (however, the company has pulled out of the city in August 2019).[6][7]

As of April 2018, YoBike had a fleet of 1000 bikes in Bristol, 300 bikes in Southampton and around 1000 bikes in Singapore, Mexico City, and Austin, Texas.[8] It announced expansion into France and China.[8]

Equipment and usage

YoBike members use the YoBike app on their phones to locate nearby bicycles. Each bicycle is equipped with a smart lock which is accessed via Bluetooth.[3] They use the app to scan the QR code and unlock the bike, and then manually lock the bike in a designated parking zone. In addition, YoBike users can suggest parking places via the YoBike app.[9]

See also

References
  1. Baer, Natasha (May 25, 2017). "YoBike cycles into Bristol". techspark.co. Retrieved December 18, 2017.
  2. Daws, Ryan (May 8, 2017). "YoBike chooses Bristol for its 'Uber-like' bike-sharing launch". iottechnews.com. Retrieved December 18, 2017.
  3. Woodman, Oli (May 16, 2017). "This is how bike sharing should be done". bikeradar.com. Retrieved January 18, 2018.
  4. Booth, Martin (May 9, 2017). "New Hire Bike Scheme Coming to Bristol". Bristol24-7. Retrieved December 18, 2017.
  5. Pipe, Ellie (August 2, 2017). "YoBike bosses 'dumbfounded' by negative claims". Bristol24-7. Retrieved December 18, 2017.
  6. "App-Based Bike Hire Service For Southampton". Heart. September 19, 2017. Retrieved December 18, 2017.
  7. Liddell, Emily (July 27, 2019). "YoBikes' public rental bikes scheme pulled from Southampton". Southern Daily Echo. Retrieved September 1, 2019.
  8. McNeice, Angus (April 23, 2018). "UK bike-sharing firm hopes to challenge Chinese operators". China Daily. Retrieved September 1, 2019.
  9. Davis, Krishan (December 6, 2017). "YoBike expands service north and south, with more 'official' bike racks added". Bristol Post. Retrieved December 18, 2017.
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