Yevade Subramanyam

Yevade Subramanyam (transl. Who is Subramanyam?) is a 2015 Indian Telugu-language comedy drama film directed by debutante Nag Ashwin. Produced by Priyanka Dutt, and Swapna Dutt, the film stars Nani, Malavika Nair (in her debut), Vijay Deverakonda, and Ritu Varma while Krishnam Raju, Nassar, and Kireeti Damaraju play supporting roles. The plot follows Subramanyam (Nani), a corporate man who sets out on a journey of self-discovery. Much of the filming took place at the Everest Base Camp in Nepal, becoming the first Indian film to be shot at the location.[1]

Yevade Subramanyam
Film poster
Directed byNag Ashwin
Produced byPriyanka Dutt
Swapna Dutt
StarringNani
Malavika Nair
Vijay Devarakonda
Ritu Varma
Music byRadhan
Ilaiyaraaja
Production
company
Swapna Cinema
Release date
  • 21 March 2015 (2015-03-21)
Running time
150 minutes
CountryIndia
LanguageTelugu

Released on 21 March 2015, the film received mixed reviews from the critics. Nani's performance and message-oriented script received praised but the film is criticised for slow paced narration.[2]

Plot

Subramanyam (Nani), called by everybody as Subbu, is a materialistic IIM graduate who is very ambitious. He works for Pasupathi (Nassar), who aims to buy his rival Ramaiah's (Krishnam Raju) Company but fails at it. Subbu, with his wit and ability to manipulate people, makes Ramaiah's employees sell their shares. With this being Pasupathi's biggest success, Subbu gets engaged to his boss's daughter Riya (Ritu Varma). During the engagement ceremony, a childhood friend, Rishi (Vijay Deverakonda), enters his life. Rishi is very energetic and opposite in the character to Subbu. Rishi is a true artist of life, who lives and never thinks about living. The same day they encounter a free-spirited girl Anandi (Malavika Nair) in a pub. Rishi reveals his dream is to travel with Subbu to Doodh Kasi, a holy lake in the Himalayas.

Riya, Subbu and everyone in Pasupathi's employment think that they have conquered Ramaiah's company but they are shocked when they lose some shares, threatening Pasupathi's buy-out of Ramaiah's company. This enrages Pasupathi who threatens to fire Subbu and break his engagement to his daughter. Subbu promises Pasupathi that he will win, and goes to Ramaiah asking him sell his company. Ramaiah rejects his offer humbly. Subbu feels low, and Rishi mentions about Doodh Kasi. Rishi is amused when he finds out that a shareholder's value has upset Subbu. Rishi has Subbu promise about a trip to Doodh Kasi in exchange for returning the shareholder's details. They go to the person who owns the shares and find out that he is Anandi's father and that her signature can make Subbu win. Subbu and Rishi learn that Anandi is a very lonely girl, who has no friends. They befriend her. She keeps postponing signing over the "shares" to Subbu even though it is foremost on Subbu's mind, who always looks to make Anandi sign on the shares. On the way to meet Riya, Rishi and Subbu see a little girl injured on the road and take her to the hospital. Late by a few minutes, the girl dies. Subbu forgets about it but Rishi cannot. A drunk Rishi argues with Subbu that the life they are leading is not the life they must live. Enraged, Subbu points to Rishi the sordid life he is leading, which makes Rishi leave.

The next day, Subbu gets a phone call from a police officer who tells him that Rishi died in a road accident. A shocked Subbu and Anandi go to Kolkata for Rishi's funeral. There Anandi promises Subbu the shares if he will go with her to Doodh Kasi to scatter Rishi's ashes in the lake.

A major part of the remaining story deals with the journey of Subbu and Anandi to Doodh Kasi with the help of a guide Pawan(Rajesh Vivek) and the change in the mindset of Subbu from a money-minded calculative person to one who learns to live in the moment. It also shows how love blooms between Subbu and Anandi. After having come back from Doodh kasi, Subbu, now a changed man, cancels his engagement with Riya and approaches Ramaiah to give him back his company. The movie ends with Subbu proposing Anandi.

Cast

Production

Yevade Subramanyam was produced by Priyanka Dutt and her sister Swapna Dutt, who is based in Hyderabad. They are the daughters of C. Ashwini Dutt, a well known Indian film producer and the founder of Vyjayanthi Movies. Priyanka Dutt studied filmmaking from UCLA.

Development

Filming near the Himalaya Mountains took forty days.[1][3] The film differs from the television serial by location. For television, director Gowarikar shot scenes in Lukla in the Khumbu region of Nepal at 2,860 meters above sea level and then changed locations to Uttarakhand. Contrarily, Yevade Subramanyam is the only Indian film to be shot at some of Everest's highest points.[4][5]

In attempting to prepare himself, director Nag Ashwin trained on an inclined treadmill for several months prior to the shoot. Out of the 33 person filming crew, only 27 made it through to completion. Several members suffered from altitude sickness and other ailments and were taken to Kathmandu for treatment.[6]

To begin filming, production unit first departed Lukla and trekked to Gokyo and then to Chola Pass. However, during the shoot, cast and crew suffered from altitude sickness, cold weather, and a limited cuisine. Humorous moments during the shot included a makeup man being chased by a baby yak and the director being hit by a horse. The director took it as a good omen that during filming he met and spoke with Amelia Hillary, granddaughter of Sir Edmund Hillary.[4]

Marketing

The Team behind Yevade Subramanyam came up with a unique promotion strategy for their film as a Sankranti gift where in Nani would read the news bulletin on TV 5 news Channel. On January 10, a "first look" motion poster was released featuring Nani.[7][8]

Soundtrack

The soundtrack was composed by Radhan of Andala Rakshasi fame and Released by Lahari Music.[9]

Ilayaraja composed one song "Challa Gaali" adapted from his own song "Thendral Vanthu" which was composed for Tamil film Avatharam (1995).

Yevade Subramanyam
Soundtrack album by
Radhan
Released2015
Recorded2015
GenreSoundtrack
Length22:19
LabelLahari Music
ProducerRadhan
Radhan chronology
Valeba Raja
(2014)		 Yevade Subramanyam
(2015)		 Darling 2
(2016)
Track listing
No.TitleLyricsSinger(s)Length
1."Beautiful Zindagi"Vasishta SharmaNikhita Gandhi2:54
2."Idhera"Ramajogayya SastryMohit Chauhan5:46
3."Nuvvu Nuvvu Kadhu"Ramajogayya SastryRanjith, Ramy3:59
4."O Kala"Ananta SriramHarini3:42
5."Yevade Subramanyam"Ramajogayya SastryRamy1:51
6."Challa Gaali Thakuthunna"Ananta SriramSenthil, Rakshita Suresh4:07
Total length:22:19

Awards and nominations
Date of ceremony Award Category Recipient(s) and nominee(s) Result Ref.
24 & 25 January 2016 1st IIFA Utsavam Best Picture - Telugu Yevade Subramanyam Nominated [10]
Best Actress in Supporting Role - Telugu Ritu Varma Nominated
Best Lyricist - Telugu Ramajogayya Sastry Nominated
Best Playback Singer Female - Telugu Nikhita Gandhi Nominated
30 June and 1 July 2016 5th South Indian International Movie Awards Best Debut Director - Telugu Nag Ashwin Nominated [11]
Best Debut Actor - Telugu Vijay Deverakonda Nominated
Best Debut Actress - Telugu Malavika Nair Nominated
Best Lyricist - Telugu Ramajogayya Sastry Nominated
2015 Nandi Awards Best Debut Director Nag Ashwin Won [12]
Best Feature Film (Second) Priyanka Dutt Won

References
  1. staff (2 December 2014). "Yevade Subramanyam, the first Telugu film shot in Everest". Times of India. Retrieved 14 January 2015.
  2. Hooli, Shekhar H. (22 March 2015). "Yevade Subramanyam Review Roundup: Critics have Mixed Opinions on Nag Ashwin's Work". International Business Times, India Edition. Retrieved 26 August 2020.
  3. staff (11 December 2014). "When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam'". IBN Live. Retrieved 14 January 2015.
  4. Reddy, Gayatri (29 November 2014). "Shooting on Everest: A director's dream". Deccan Chronicle. Retrieved 14 January 2014.
  5. http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html
  6. staff (8 December 2014). "I showered only 8 times in 40 days: Nani". The Times of India. Retrieved 14 January 2015.
  7. "Nani's first look of YS on Jan 10". The Times of India. 5 January 2015. Retrieved 15 January 2015.
  8. "Nani's Yevade Subramanyam first look". Andhra Wishesh. 12 January 2015. Retrieved 15 January 2015.
  9. "Yevade Subramanyam". saavn. 21 February 2015. Retrieved 29 October 2018.
  10. "IIFA Utsavam 2015 Nominees - Telugu". IIFA Utsavam. Retrieved 25 December 2019.
  11. "SIIMA 2016 Telugu movie nominations revealed; 'Baahubali,' 'Srimanthudu' lead the list5". Archived from the original on 26 May 2016.
  12. "2015 Nandi Awards". The Hans India. Retrieved 25 June 2020.
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