White Ops

White Ops is an ad verification,[1] bot detection, and cybersecurity firm.[2]

White Ops
IndustryCybersecurity
Founded2012
FoundersDan Kaminsky
Michael Tiffany
Ash Kalb
Tamer Hassan
Websitewww.whiteops.com

History

White Ops was cofounded by chief scientist Dan Kaminsky[2][3] in 2012[4] with White Ops president Michael Tiffany,[5] Ash Kalb,[4] and Tamer Hassan,[6] the CEO of the company.[7] Gene Fay is the company’s COO.[8] It is headquartered in New York City and has other international offices.[9]

In 2016 White Ops discovered the Methbot network of bots.[10] Around six thousand online publishers and platforms were affected, including Facebook,[11] generating $3-$5 million in fraudulent ad revenue per day.[12] In 2017 White Ops then uncovered the 3ve bot network, one of the largest ad fraud enterprises yet discovered at 1.7m infected computers,[13] leading to thirteen Department of Justice indictments in 2018 after an investigation of the network with Google and the FBI.[14][15]

White Ops' detection products identify bots and bot networks and uses human verification as a part of the process. It processes a trillion transactions per month as of 2018.[16]

In 2018 White Ops added television ad fraud prevention coverage.[17]

In December 2020, White Ops was acquired by Goldman Sachs, ClearSky, and NightDragon.

Partnerships

White Ops has produced reports on ad fraud with the Association of National Advertisers[18][19][20] since 2014.[21] In 2017 White Ops began partnering with The Trade Desk to block fraudulent impressions before advertisers make bids.[22]

The following year, in 2018, WhiteOps began a similar partnership with Beachfront Media[23] and video management platform Telaria.[24] White Ops also partners with Adobe Advertising Cloud to provide independent third-party bot detection.

In 2019 White Ops began partnering with Media.net.[25]

References
  1. O’Reilly, Lara (1 September 2017). "CMO Today: Grocers' Price Squeeze Hurts Packaged Foods; Spotify Refines Video Strategy; The Blaze Layoffs" – via www.wsj.com.
  2. Greenberg, Andy (5 December 2017). "'Mailsploit' Lets Hackers Forge Perfect Email Spoofs" – via www.wired.com.
  3. "Dan Kaminsky's Visions Of The CISO's Future". Dark Reading.
  4. "White Ops". Crunchbase.
  5. "Mobile Apps, Influencer Marketing Top Fraud Targets for 2018 - eMarketer". www.emarketer.com.
  6. Flynn, Kerry (19 September 2018). "'It's everyone's problem': Google touts commitment against ad fraud".
  7. https://techobserver.in/2019/04/14/white-ops-replaces-sandeep-swadia-with-tamer-hassan-as-ceo/
  8. www.ITSecurityNews.info (16 April 2019). "White Ops appoints Tamer Hassan as CEO - - IT Security News".
  9. Jeff Beer (May 22, 2019). "How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever". Fast Company.
  10. "Adobe taps White Ops to combat ad fraud in streaming TV". adage.com. 25 July 2018.
  11. Resources, Management Association, Information (1 February 2019). Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications. IGI Global. ISBN 9781522579106 – via Google Books.
  12. Zhu, Xingquan; Tao, Haicheng; Wu, Zhiang; Cao, Jie; Kalish, Kristopher; Kayne, Jeremy (8 June 2017). Fraud Prevention in Online Digital Advertising. Springer. ISBN 9783319567938 – via Google Books.
  13. "How White Ops brought down one of the most widespread bots in history". Built In NYC.
  14. "Eight People Are Facing Charges As A Result Of The FBI's Biggest-Ever Ad Fraud Investigation". BuzzFeed News.
  15. Shields, Ronan. "White Ops Launched a PSA to Increase Public Awareness About Ad Fraud". www.adweek.com.
  16. Mishra, Madhup (14 May 2018). "Why today's real-time economy needs machine learning". InfoWorld.
  17. Wolk, Alan. "Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea". Forbes.
  18. O’Reilly, Lara (25 August 2017). "Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard" – via www.wsj.com.
  19. Tran, Kevin. "Google helps minimize ad fraud". Business Insider.
  20. Zook, Ze; Smith, P. R. (3 February 2016). Marketing Communications: Offline and Online Integration, Engagement and Analytics. Kogan Page Publishers. ISBN 9780749473419 – via Google Books.
  21. McStay, Andrew (14 October 2016). Digital Advertising. Macmillan International Higher Education. ISBN 9781137494368 – via Google Books.
  22. "Trade Desk Responds to P&G's Pritchard's Call to Action, Takes Shot at Google". adage.com. 31 August 2017.
  23. Thursday, Kelly Liyakasa //; March 15th; Pm, 2018-2:00 (15 March 2018). "White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?". AdExchanger.CS1 maint: numeric names: authors list (link)
  24. "Telaria Inks Deal With White Ops For Fraud Prevention". www.mediapost.com.
  25. https://www.mediapost.com/publications/article/335872/white-ops-medianet-partnership-extends-pre-bid-f.html
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