Weekly Toyo Keizai

Weekly Toyo Keizai (Shūkan Tōyō Keizai (週刊東洋経済) is a weekly business and finance magazine published in Tokyo, Japan. Founded in 1895 it is one of the earliest business publications in the country.

Weekly Toyo Keizai
CategoriesBusiness magazine
FrequencyWeekly
Circulation64,185 (2015)
PublisherToyo Keizai Shinposha
Year founded1895 (1895)
CompanyToyo Keizai Corporation
CountryJapan
Based inTokyo
LanguageJapanese
WebsiteWeekly Toyo Keizai

History and profile

The magazine was established in 1895[1][2] under the name Toyo Keizai Shimpo,[3][4] which modelled on the British business magazine The Economist.[5] Weekly Toyo Keizai is part of the Toyo Keizai Corporation[6] and its publisher is Toyo Keizai Shinposha.[5] The magazine has its headquarters in Tokyo.[5][7]

Weekly Toyo Keizai targets business executives, businesspeople, business analysts and investors.[1] In May 1934 the English edition of the magazine, The Oriental Economist, was launched.[8] It became a significant reference point for those who would like to be informed about the economy of Japan. The Oriental Economist was published monthly until January 1946 when the Supreme Commander for the Allied Powers demanded that it should be published on a weekly basis.[8] Its frequency was switched to monthly in August 1952 and The Oriental Economist folded in 1986.[8] It was restarted as a website in October 2015.[9]

Circulation

The magazine sold 108,161 copies in 2006.[10] In 2013 the circulation of Weekly Toyo Keizai was 62,950 copies.[11] It was 61,411 copies in 2014 and 64,185 in 2015.[11]

References
  1. "Magazines". Toyo Keizai Corporation. Retrieved 7 August 2015.
  2. "Factsheet. Weekly Toyo Keizai". Publicitas. Retrieved 6 February 2017.
  3. "History of Magazines in Japan: 1867-1988". Kanzaki. Retrieved 7 August 2015.
  4. "Publishers. Toyo Keizai Inc". Books from Japan. Retrieved 7 August 2015.
  5. "Factsheet. Shukan Toyo Keizai (Weekly Toyo Keizai)". Publicitas. Retrieved 7 August 2015.
  6. Romany Reagan (1 October 2013). "'Japanese Publisher's Remarkable Strategy to Growing 700% in 6 Months'". ExchangeWire. Retrieved 7 August 2015.
  7. The Far East and Australasia 2003. Psychology Press. 2002. p. 625. ISBN 978-1-85743-133-9.
  8. Aiko Ikeo (3 April 2014). A History of Economic Science in Japan: The Internationalization of Economics in the Twentieth Century. Routledge. p. 28. ISBN 978-1-317-74753-6.
  9. Alexandra Homma (16 March 2016). "Tokyo Business Today aims high in delivering top level English corporate news". Japan Today. Tokyo. Retrieved 13 June 2016.
  10. "Manga Anthology Circulations 2004-2006". ComiPress. 27 December 2007. Retrieved 6 February 2017.
  11. "ABC Audited Circulations". Nikkei BP. Retrieved 6 February 2017.
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