Verve (Indian magazine)

Verve is one of India's premier and home-grown digital luxury and lifestyle magazines for women that remained in print from 1995 to 2020. The magazine, which celebrated its 20th anniversary in 2015, published its last print edition in June 2020.[1] It continues to publish exclusive content and articles on its website.

Verve
Vidya Balan on the cover of August 2016 edition.
Editorial DirectorAalika Mahindra
CategoriesLifestyle, Fashion, Leftism
FrequencyWeb Only
FormatDigital
PublisherAnuradha Mahindra
Year founded1995 (1995)
Final issueJune 1, 2020 (2020-06-01)
CompanyIndian and Eastern Engineer Ltd.
CountryIndia
Based inMumbai
LanguageEnglish
WebsiteVerveMagazine.in
OCLC37128882


History and profile

Verve was launched in 1995.[2][3] Anuradha Mahindra, wife of industrialist Anand Mahindra, is the founder, editor and publisher of Verve. She also launched its sister publication later called The Indian Quarterly (IQ), which is a literary journal.[4] The south Mumbai–based publishing organisation also produces specialised in-house magazines, coffee-table books and supplements for leading brands.[5] Verve has not been owned or run by any foreign company. About 80 per cent of its readership is in cities.[6]

Focus

The luxury magazine-turned-website focuses on women's lifestyle, including trends, national and international fashion, arts and culture, beauty, travel, food and spaces. Verve is known for its strong people focus, with in-depth interviews of famous people, Bollywood stories and a platform for the discovery of new talent.

Verve used to have an annual Power Issue (curated list of the power women of the year in June), an annual Best Dressed Issue (curated list of the best dressed women of the year in October) and a January fresh list which had a curated list of young achievers. Verve had an art-themed issue in July and bridal issue in September too. Verve celebrates its anniversary every December.

Verve started out as a quarterly publication in 1995. It then became a bi-monthly (coming out every 2 months) in 2005 and finally made the change over to a monthly in 2007 to keep pace with growing readership demands. The last Verve issue during the global coronavirus pandemic was the digital Environment Issue in June 2020. Prior to that, the Food Issue was released in March 2020, the Ambition Issue in January 2020, the Celebrate You Issue in November 2019, the Entertainment Issue in August 2019 and the Design Issue in June 2019.

Verve Man

Verve had an annual "Verve Man" supplement that started in 2009 and became a bi-annual property in 2014. Celebrities to have made it to the cover of Verve Man included Kunal Kapoor, Imran Khan, Abhay Deol, John Abraham, Shah Rukh Khan, late Sushant Singh Rajput, and Ranbir Kapoor.[7]

Team
Anuradha Mahindra (Editor and Publisher)
Aalika Mahindra (Editorial Director)
Divya Mahindra (Creative Director)
Shraddha Jahagirdar-Saxena (Executive Editor)
Minal Shetty (Art Director)
Arti Sarin (PR & Corporate Communications Director)
Puneet Dhawan (Regional Manager – North)
Mala Vaishnav (Editorial Consultant)
Rymn Masand (Creative Consultant)[8]

References
  1. "Verve India". Instagram.
  2. "Verve". Infobharti. 5 September 2011. Retrieved 12 March 2013.
  3. Amrita Madhukalya (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna. Retrieved 25 September 2016.
  4. "For love of long-form journalism, Anuradha Mahindra turns to IQ". NDTV. 5 November 2012. Retrieved 16 December 2020.
  5. "About Us". Verve Magazine.
  6. "Verve eMagazine". Online magazines hub. Retrieved 12 March 2013.
  7. Verve Man.
  8. About Us. List of Senior Employees.
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