Vania Heymann

Vania Heymann (Hebrew: וניה הימן‎; born March 27, 1986) is an Israeli artist and film director. His work includes music videos for artists such as Coldplay, Bob Dylan, DJ Snake, Asaf Avidan, and Keys N Krates, videos created during his studies at the Bezalel Academy of Art and Design that have received critical acclaim and a TV series composed of two-minute episodes broadcast as part of Eretz Nehederet ("Bekitzur"). Heymann also directs commercials, including spots for Pepsi, American Express and the Grammys.

Vania Heymann
Born (1986-03-27) March 27, 1986
Jerusalem, Israel
OccupationDirector
Years active2010–present

Early life and education

Vania Heymann began his studies at the Bezalel Academy of Art and Design in 2010 in the Visual Communications track. That year Heymann created a video dealing with religious symbols through replacing them with a simple IKEA watering can; this homework assignment was posted to YouTube and has since become viral gaining hundreds of thousands of views on YouTube and Vimeo. Many of its viewers saw this video as an atheistic composition manifesting Russell's atheistic teapot.[1] A number of prominent atheist thinkers shared the video online and supported Heymann, including biologist Richard Dawkins and author Sam Harris.[2]

In 2011, his second year at Bezalel, Heymann created three videos as homework assignments, receiving a total of more than 1 Million views on YouTube. The first video was a homage to the French series Bref, in which the video tells (very quickly) the story of a failed blind date. The second video was "Der Mensch" an opening title sequence for a would be Orthodox Western, whose main character frees Agunot. The third video was "shelf life," in which Heymann animated characters on food packaging in the refrigerator; the third video caught the attention of mainstream media in Israel.

In May 2012, a music video Heymann directed for Asaf Avidan was released.[3] As of 2013 the music video for the single "Different Pulses" had 3.5 million views on YouTube and was even named "Video of the Year" by some.[4]

In 2012, Heymann created commercial work, his first ad was made for Pepsi and was a collaboration with comedian Roy Kafri - the two created together a one-minute spot for the drink Pepsi Max. Heymann later made a campaign for Pepsi Max involving an augmented reality app he created. Roy Kafri and Heymann also created an ad for a small start-up starring model Bar Refaeli, the ad was a Macabre one-minute musical.[5] The two also collaborated on a music video for one of Kafri's popular songs ("Yes I Did Approach Ido").[6] In October 2012 Heymann created a music video for the song "Young Professionals" by The Young Professionals it was a commercial collaboration with the American Express Company.[7]

Film directing career

In January 2013, the TV program Eretz Nehederet ("Wonderful Country")of Channel 2 broadcast a series called Bekizur ("in short") adapted from the French series, Bref, composed of two-minute episodes. Heymann directed the series and participated in writing the Hebrew script.[8] In April 2013 Heymann created another beer commercial this time for Maccabee beer, featuring Isaiah Mustafa. A YouTube video of the ad received one million hits.

In November 2013, the website of Bob Dylan released an interactive music video which Heymann created and directed for the song "Like a Rolling Stone; this song was first released in 1965 and had not previously had an authorized video.[9] The video allows viewers to flip through 16 television channels, which all feature characters who are lip-syncing the lyrics of the song.[10][11]

In December 2013, Time Magazine named the video best music video of 2013.[12] The video has since won many prizes including a Webby Award for Best Editing and 4 Gold Lions at the Cannes Lions in the Film Craft, Direct, and Branded Content & Entertainment categories.[13][14]

In 2015, Heymann continued releasing traditional video work along with interactive projects. In June 2015, an interactive mobile project he created for Canadian group Keys N' Krates single "Save me" was released, the video was an experiment in what could be considered the world's first mobile music video to act as a social network, allowing the users to scroll through thousands of fan sourced gifs that are essentially photobombed by the band.[15] In July 2015 CeeLo Green released "Robin Williams" a first single from an album expected later in 2015, the song was released alongside an interactive video showing the song's lyrics typed in a Google search bar, with each word generating different results. Viewers are able to seamlessly toggle between Google, Google Images, Google Shopping and Google Videos to see what comes up via each lyric.[16]

Videography

Television
  • 2013- "Bekizur"

Music videos
  • 2012- Asaf Avidan – "Different Pulses"
  • 2012- Roy Kafri and Tal Tirangel - "Yes I Did Approach Ido"
  • 2012- TYP - "Young Professionals"
  • 2012- Adi Ulmansky - "A.D.I"
  • 2013- Bob Dylan - "Like A Rolling Stone"
  • 2014- Roy Kafri - "Mayokero"
  • 2014- Dana Ivgi - "On The Bus"
  • 2015- Keys N Krates Feat. Katy B - "Save Me"
  • 2015- CeeLo - "Robin Williams"
  • 2016- Coldplay - "Up&Up"
  • 2018- DJ Snake - "Magenta Riddim"[17]
  • 2019- Tove Lo - "Glad He's Gone"
  • 2020- Trevor Daniel and Selena Gomez - "Past Life"

Commercials
  • 2012- Shapiro Beer
  • 2012- Pepsi Max BeatBox
  • 2012- MyCheck ft. Bar Refali
  • 2013- Maccabee Beer ft. Isaiah Mustafa
  • 2013- Teaser for Tel Aviv's White Night

References
  1. Rosin, Noa. "Vania Heymann: TheGuy Behind the Videos Driving the Web Mad". walla!. Retrieved 5 November 2013.
  2. Richard Dawkins FDN [@rdfrs] (27 February 2012). "Crazy Watering Can - Vimeo - vania heymann -" (Tweet) – via Twitter.
  3. "Asaf Avidan Presents A New Music Video". Walla!. Walla!.
  4. Gimzo, Saar. "The Ten Best Music Videos of the Year". Retrieved 5 November 2013.
  5. "Bar Refaeli Teams Up With Vania Heymann and Roy Kafri". City mouse- Tel Aviv.
  6. Kairys, Vita. "On the Web: What Happened to Ido?". Ynet. Ynet. Retrieved 5 November 2013.
  7. "TYP: The official launching video for the American Express campaign directed by Vania Heymann". mizbala. mizbala.
  8. Darom, Naomi. "The Most Viral Man In Israel". Haaretz.
  9. Greene, Andyl. "Bob Dylan Goes Interactive in 'Like a Rolling Stone' Clip- Singer finally makes an official video for his classic 1965 song". Retrieved 2013-11-19.
  10. David, Haglundl. "This New Video for "Like a Rolling Stone" Is Fantastic". Retrieved 2013-11-19.
  11. Edwards, Gavin (November 20, 2013). "Inside Bob Dylan's Brilliant 'Like a Rolling Stone' Video". Rolling Stone. Retrieved November 21, 2013.
  12. Walker, Mellisa (December 4, 2013). "Top Ten Music Videos". Time, retrieved-10.12.2013.
  13. Pate, Stephan. "Dylan Interactive Video Wins Webby". Njn Network.
  14. "Cannes Lions Winners".
  15. Beer, Jeff (30 June 2015). "Fido And Vice Create A Mobile Music Video Tailored To Each Viewer's Location". Fast Company. Retrieved 26 July 2015.
  16. Kreps, Daniel (17 July 2015). "Cee Lo Drops Interactive 'Robin Williams' Google Results Lyric Video". Rolling Stone Magazine. Retrieved 26 July 2015.
  17. http://www.georgefm.co.nz/home/music/2018/04/dj-snake-drops-hype-new-music-video-for--magenta-riddim-.html
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