VTM 3

VTM 3 is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. VTM3 can be seen on Flemish cable and satellite services. The station is part of DPG Media (formerly Medialaan, VMMa, and VTM)

VTM 3
CountryBelgium
Ownership
OwnerDPG Media
Sister channelsVTM, VTM 2, VTM 4, CAZ 2, VTM Kids
History
Launched25 August 2000
Former namesVitaya (2000-2020)
Links
Websitevtm.be
Availability
Cable
Telenet TV (Flanders)Channel 7
Telenet TV (Brussels)Channel 106
Voo (Brussels)Channel 156
Orange (Flanders & Brussels)Channel 107
Satellite
TV VlaanderenChannel 7
Astra 1L 19.2° east12.670V, 22.0, 5/6
TélésatChannel 606
IPTV
Proximus TV (Flanders)Channel 7
Proximus TV (Wallonia & Brussels)Channel 257
Scarlet (Flanders)Channel 7
Scarlet (Wallonia & Brussels)Channel 39
Streaming media
VTM GoLive

VTM 3 was launched as Vitaya and began as a niche station with seven blocks of programming:

  • Eet-Wijzer
  • Gemengde Gevoelens
  • Spiegelbeeld
  • Vrije Tijd
  • Wonen
  • Kinderen
  • Vitali-Tijd

In 2003, the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show, and a fitness show.

Vitaya profiled itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle, and human interest.

Because of the launch of the SBS station Vijf with a similar profile, Vitaya received some competition.[1] Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way, the station was able to keep on growing and end 2005 in the green.

On 31 August 2020, Vitaya rebranded as VTM 3, as part of a rebranding of the 4 main DPG channels.[2][3] VTM 3 proposes 1 movie per day.

Programming

Flemish (co-)productions

Imported productions

References
  1. Vitaya's analysis after one month Vijftv - Het Nieuwsblad, retrieved February 17, 2010 (in Dutch)
  2. "VTM2, VTM3 en VTM4 vervangen Q2, Vitaya en CAZ". De Tijd (in Dutch). 2020-08-10. Retrieved 2020-09-01.
  3. "Quatre chaînes porteront désormais le nom VTM". 7sur7.be. 2020-08-10. Retrieved 2021-01-19.
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