V8 (beverage)

V8 Vegetable Juice, sometimes just called V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by the Campbell Soup Company.[1]

V8 Vegetable Juice
Product typeVegetable juice
OwnerCampbell Soup Company
CountryUnited States
Introduced1933 (1933)
MarketsUnited States
United Kingdom
Australia
Canada
Mexico
Websitewww.V8Juice.com

The original V8 vegetable juice was tomato-based and got its name from the fact that it contained juice from eight different vegetables.

V8 vegetable juice

The original V8 is a savory juice. It is made mainly from water and tomato concentrate, and reconstituted vegetable juice blend: water and concentrate of eight vegetables, specifically: beets, celery, carrots, lettuce, parsley, watercress, spinach, and tomato.[2] Tomato juice makes up around 87% of the total drink.[3] Campbell's has produced several varieties of the drink, such as Original, Spicy Hot, Hint of Black Pepper, Lemon, Picante, Low-Sodium, and Organic.

Three spin-offs of the V8 brand; "V8 Energy," "V8 Splash" and "V8 V•Fusion;", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is a juice cocktail partially sweetened with high-fructose corn syrup and sucralose; diet versions of V8 Splash omit the high-fructose corn syrup. V8 Energy also classifies as a cocktail and is partially sweetened with sucralose. V•Fusion is made from 100% juice.

History
An American child during World War II purchases a can of V8, handing the grocer his ration book.
1947 ad for the product, from the Ladies Home Journal.

V8 Vegetable Juice was developed by Frank Constable of Chicago, Illinois, who worked as a contractor for W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min and, in the 1930s, a combination labelled Vege-min 8. Frank Constable devised a particular formula for the brand and this blend - launched in 1947 as V8 Vegetable Cocktail Juice - has endured. The product was named by Constable after the V8 engine, the most powerful at the time. In 1948, the Campbell Soup Company acquired the brand from the Charles Loudon Packing Company in Terre Haute, Indiana, and has maintained continuous production of the beverage through the present day.[4]

Derivative beverages

A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice.[5] Clamato, with a taste profile more savory than V8, is also common in variations.

V8 fruit & vegetable juice

Campbell's also makes sweet-flavored V8 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruits. This is available elsewhere as V8 V-Fusion. They are also sold in "light" versions containing 50% juice (1/2 serving of vegetables and 1/2 serving of fruits) with added flavors to reduce calorie content.[6][7] V8 V-Fusion + Tea was recently introduced. It contains a 1/2 serving of vegetables and a 1/2 serving of fruits.[7]

Some varieties are composed of:

  • Strawberry Banana: Sweet Potatoes, Tomatoes, Carrots, Beets, White Grapes, Oranges, Apples, Strawberries, Bananas and Banana Puree.
  • Pomegranate Blueberry: Sweet Potatoes, Purple Carrots, Tomatoes, Carrots, Apples, White Grapes.
  • Tropical Orange: Sweet Potatoes, Carrots, Yellow Tomatoes, Squash, White Grapes, Oranges, Pineapples.
  • Peach Mango: Sweet Potatoes, Yellow Tomatoes, Squash, White Grapes, Oranges, Peaches, Mangoes.
  • Açaí Mixed Berry: Sweet Potatoes, Carrots, Apples, White Grapes, Açaí Berries, Blueberries, Limes.
  • Cranberry Blackberry: Sweet Potatoes, Purple Carrots, Carrots, Apples, White Grapes, Cranberry, Blackberry, Lemon Juice.
  • Goji Raspberry: Sweet Potatoes, Purple Carrots, Carrots, Apples, White Grapes, Cherries, Strawberries, Blackberry, Oranges, Goji, Red Raspberry, Lemon Juice.

In Australia the V8 range includes 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruit, in the following flavors:

  • Tropical
  • Breakfast
  • Pineapple Passion
  • Apple Mango
  • Orange Mango Passion

In 2015 the V8 Power Blend range was also launched in Australia, these 100% Vegetable Juice & Fruit juices contain 2 servings of vegetables are available in the following flavors:

  • Healthy Greens
  • Purple Power
  • Orange Kick
  • Rainbow Burst
  • Mighty Peach

V8 energy drinks

V8 also manufactures a line of juice-based energy drinks, sold in individual aluminum cans. Each includes 80 mg of caffeine (from green tea) per serving and is fortified with B vitamins. V8 Energy drinks are typically lower in sugar per fluid ounce compared to its juices, with the drinks partially sweetened with sucralose; other than caffeine, V8 Energy does not contain any of the various other stimulants (such as taurine, guarana, carnitine, inositol or glucoronolactone) found in other energy drinks.

  • V8 +Energy: A non-carbonated beverage of 50% juice, available in 237 mL (8.0 US fl oz) and 340 mL (11.5 US fl oz) cans. Flavors include original (vegetable), black cherry, peach-mango, pomegranate-blueberry, orange-pineapple, raspberry-vanilla, strawberry-banana, honeycrisp apple-berry and tropical greens.
  • V8 +Energy Sparkling: A carbonated beverage of 34% juice, typically sold in 355 mL (12.0 US fl oz) cans and 237 mL (8.0 US fl oz)-can four-packs. Currently produced flavors include Orange Pineapple, White Grape Raspberry, Black Cherry, Cranberry Blackberry and Kiwi Melon (the last two of which are only available in the four-packs).

Nutrition

Example nutrition information for V8 Vegetable Juice:

Nutrition Data (Australia)[8]
Servings per package: 1
Serving size: 250 ml
Average qty per serving Average qty per 100 g
Energy 165 kJ (40 cal) 66 kJ (16 cal)
Protein 2.4 g 1.0 g
Fat
- Total Nil Nil
- Saturated Nil Nil
Carbohydrate
- Total 6.3 g 2.5 g
- Sugars 6.3 g 2.5 g
Sodium 660 mg 263 mg
Vitamin A 325 µg (40%)^ 130 µg
Vitamin C 52 mg (130%)^ 21 mg
11.5 fluid ounce (340 mL) can of V8 100% Vegetable Juice (United States)[9]
Nutrition Facts
Serving Size 1 can
Amount Per Serving
Energy 70 cal (290 kJ) Calories from Fat 0
% Daily Value*
Total Fat 0 g 0%
Saturated Fat 0 g 0%
Trans Fat 0 g
Cholesterol 0 mg 0%
Sodium 920 mg 38%
Potassium 640 mg 18%
Total Carbohydrate 14 g 5%
Dietary Fiber 3 g 12%
Sugars 9 g
Protein 2 g
Vitamin A 60%
Vitamin C 170%
Calcium 4%
Iron 4%

Slogans
  • "Wow, It Sure Doesn't Taste like Tomato Juice!" (1960s)
  • "Drink V8 & Keep Your Diet Straight!" (1990s–present)
  • "Drink Smarter with V8." (2000–present)
  • "Drink It. Feel It." (2003–2004)
  • "Should've Had a V8." (1970s-1980s, 2009–present) ("Could've Had a V8." used in tandem)

See also

References
  1. "v8 noun". Oxford Advanced Learner's Dictionary. Oxford University Press. Retrieved 2018-05-14.
  2. "V8 FAQ", V8 Beverages website, Campbells, retrieved 1 December 2017
  3. "Is V8 Original Vegetable Juice Good For You?". SnackCheck. Retrieved 1 December 2017.
  4. Andrew F. Smith (28 October 2013). Food and Drink in American History: A "Full Course" Encyclopedia [3 Volumes]: A "Full Course" Encyclopedia. ABC-CLIO. pp. 918–. ISBN 978-1-61069-233-5.
  5. Bloody Marys Food Network. Retrieved 1 December 2017.
  6. "V8 Fusion Light Juice, Peach Mango, 46-Ounce Bottles (Pack of 8): Product Description." Amazon.com. Retrieved 1 December 2017.
  7. "V8 V-Fusion Juices." V8.
  8. "Campbell's Australia -V8 Juices - V8 Vegetable Juice". Archived from the original on 2007-06-29. Retrieved 2007-02-08.
  9. Product Sample; 11.5 oz can

V8 Campbell's site (Australia)

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