v2food

v2food is an Australian based producer of plant-based meat substitutes. The company is a partnership between Jack Cowin's Competitive Foods Australia and CSIRO's investment fund Main Sequence Ventures.[1] The company is building a factory to produce legume-based meat alternatives.

History

v2food was founded in early 2019 out of a partnership between Jack Cowin's Competitive Foods & CSIRO's investment fund Main Sequence Ventures. Jack Cowin's company owns Hungry Jack's as the master franchisee of Burger King in Australia. The founder and CEO is Nick Hazell who was previously the Masterfoods and PepsiCo Research Director.[2][3]

CSIRO entered into an arrangement where the organization would generate research in exchange for an equity stake.[4]

Financial Review reported that a factory to supply v2food would break ground before the end of 2019. Competitive Foods currently operates a facility in Brisbane. The factory will produce hamburger patties processed from grain legumes.[5]

Product

Hungry Jack's launched v2food's first product in October 2019 named "The Rebel Whopper."[5][3][6]

See also

References
  1. Vickovich, Aleks (2019-05-24). "Hungry Jack's and CSIRO scientists to develop meat-free Whopper". Business Insider Australia. Retrieved 2019-10-21.
  2. "Australia just got a new plant-based meat startup; v2food". 9News. 2019-10-02. Retrieved 2019-10-21.
  3. Daly, John (2019-10-08). "CSIRO teams with takeaway tycoon to make 'fake meat' fast food". Australian Broadcasting Company. Retrieved 2019-10-21.
  4. Heard, Gregor (2019-10-03). "Plant based protein to boost Aussie pulse sector". Newcastle Herald. Retrieved 2019-10-21.
  5. Balley, Michael (2019-10-01). "Jack Cowin to build $20m fake meat factory". Australian Financial Review. Retrieved 2019-10-21.
  6. Koehn, Emma (2019-10-01). "Cowin says cow out as Hungry Jack's offers meat-free option". Brisbane Times. Retrieved 2019-10-21.
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