Tum Yeto

Tum Yeto is a skateboard distribution company that operates out of San Diego, California, United States (U.S.).

Tum Yeto, Inc.
IndustrySkateboarding
FoundedSan Diego, United States (1989)
FounderTod Swank
Headquarters
San Diego
,
United States
Area served
Global
Key people
Tod Swank, Ed Templeton
ProductsSkateboard decks, skateboard wheels, skateboard trucks, skateboard shoes, apparel
BrandsFoundation, Toy Machine, Ruckus, Pig Wheels, Dekline, Habitat

History

Founded in 1989[1] by former professional skateboarder, Tod Swank,[2] Tum Yeto manufactures, distributes, exports and wholesales the Foundation, Toy Machine, Pig Wheels, Dekline, Ruckus, and Habitat brands.[3]

Foundation

Longtime Foundation team member, Corey Duffel, celebrated his 10-year anniversary as a Foundation sponsored rider in February 2013. The commemoration event was held at the headquarters of international skateboarding magazine, Transworld SKATEboarding, in Carlsbad, California, U.S.[4]

Taylor Smith was assigned professional status with Foundation in July 2014 and Smith was informed at a surprise party that was held in California, US. Swank and Duffel were in attendance at the surprise party,[5] and a video part titled "Tee Hee" was featured on the Thrasher magazine's website to coincide with the announcement.[6]

Habitat partnership

Following the 2014 closure of the DNA Distribution skateboard company, which distributed the Alien Workshop and Habitat brands, an announcement that the Habitat brand had joined the "Tum Yeto Collective" was published on July 8, 2014. The announcement was presented in the form of a 5-minute, 28-second-long video, featured on Tony Hawk's web-based "RIDE Channel", which was filmed and edited by Habitat cofounder Joe Castrucci. The text beneath the video states that the first Habitat products to be sold after the transition will be available during the American summer of 2014.[3][7]

In an interview following the announcement, Habitat videographer Brennan Conroy explained the arrangement between the two companies:

They [Tum Yeto] didn’t buy us, they are just distributing Habitat. It’s all gonna be based on sales and how much we sell is how much we will make. They are gonna have to dig into their pockets for the initial cost of the production of the boards, which is a lot of money. But it’s gonna come down to, you guys sold 1000 boards, well, here’s your percent, and here’s what you can do with the money.[8]

See also

References
  1. "Company Overview of Tum Yeto, Inc". Bloomberg Businessweek. Bloomberg. 2014. Retrieved 9 July 2014.
  2. Jocko Weyland (1 September 2002). The Answer Is Never: A Skateboarder's History of the World. Grove Press. pp. 272–. ISBN 978-0-8021-3945-0. Retrieved 28 January 2013.
  3. "Habitat Movin' to Tum Yeto" (Video upload). RIDE Channel on YouTube. Google Inc. 8 July 2014. Retrieved 9 July 2014.
  4. TWS (8 February 2013). "TWS SKATEPARK OPEN FOR DUFFEL X FOUNDATION 10 YEAR PARTY THIS SATURDAY". Transworld Skateboarding. Bonnier Corporation. Retrieved 10 February 2013.
  5. Michael Burnett (10 July 2014). "Spliff Bowse". Thrasher. High Speed Productions. Retrieved 13 July 2014.
  6. "Taylor Smith's "Tee Hee" Part" (Video upload). Thrasher. High Speed Productions. 10 July 2014. Retrieved 13 July 2014.
  7. "Joe Castrucci "Portfolio" - Part 1" (Video upload). Chris Mulhern on Vimeo. Vimeo. August 2013. Retrieved 9 July 2014.
  8. Ian Michna (July 2014). "HABITAT SKATEBOARDS IS STILL ALIVE". Jenkem. Jenkem. Retrieved 9 July 2014.


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