Tull Price

Tull Price (born 8 March 1976) is a footwear designer, entrepreneur, and business owner.

Early life

Tull Price grew up between Israel and Australia, spending his teen years organising parties and club nights in Sydney. Since 1995, he has also spent time in New York, London, Amsterdam, and Los Angeles.[1] He has lived in New York City for about 20 years.

He currently lives in Brooklyn, New York with his wife, fashion stylist Natasha Shick, and their two children. [2]

Royal Elastics

Tull founded Royal Elastics in Australia with his business partner Rodney Adler in 1996[3] when he was only twenty years old.[4][5] Inspired by the skateboard trends of the 1990s, the brand is known for its sneakers which fasten with velcro and elasticated cord instead of laces.[6]

Started with only $5,000,[7] the brand gained traction very quickly. By 1999 they were selling close to 1 million pairs a year and were available in 35 countries around the world,[8] including ten of their own stores in Asia and one in the United States.[9]

They sold the company to K-Swiss in November 2001[10][11] for an undisclosed amount, although the trademark alone was said to be worth $3,300,000.[12] Tull relocated from Sydeny, Australia to K-Swiss headquarters at Westlake Village, California[13] in 2001 to serve as President of the company[14] until 2003 when he sold his minority stake,[15] thus giving K-Swiss 100% ownership of the company.

FEIT

Towards the end of his time at Royal Elastics, Tull became dissatisfied with the direction the product was heading. "It had become about sales volume, quarterly profits and no longer about quality product."[16] After leaving Royal, Tull took the next two years to travel around Europe in search of traditional cobblers to teach him old school shoemaking techniques. Upon returning to NYC in 2004 with a better understanding of what makes a high quality pair of shoes, Tull enlisted his brother, Josh Price, to help found FEIT in 2005.[17]

FEIT was founded as a response to "Fast fashion"[18][19] and is one of the founders of the Neo-luxury[20] movement.

The opposite of mass-production, all FEIT shoes are made entirely by hand and signed by the craftsman who made it.[21] Old world techniques and constructions are used, such as the Handsewn Goodyear Welt and Stitchdown constructions.

FEIT has two stores in New York City[22][23][24][25] and one in Sydney, Australia.

rag and bone

Tull met Marcus Wainwright in 2001 when he was working for Royal Elastics. Marcus started rag & bone in 2003, and in 2008 they contacted Tull to discuss the possibility of bringing footwear into their then growing company. Together, with Tull's network and expertise in the footwear industry, partnered to found the Footwear division of rag & bone in the Spring of 2009.[26][27][28] Tull still serves as President and Creative Director of Footwear at rag & bone.[29] The rag & bone "Newbury" boot, designed in 2011, remains one of the best sellers for the brand.[30]

References
  1. "Tull Price". Down Under Up Top. Retrieved 18 December 2015.
  2. Simpson, Ashley. "Meet the Brains Behind NYC's Coolest New Shoe Shop". Yahoo Style. Yahoo. Retrieved 18 December 2015.
  3. "Tull Price". Down Under Up Top. Retrieved 18 December 2015.
  4. Anniss, Elisa. "The global trend for luxury men's trainers". Financial Times. Retrieved 18 December 2015.
  5. Buerger, Megan. "Tull Price Makes the Perfect Leather Sneakers". Style. Men's Journal. Retrieved 18 December 2015.
  6. "ROYAL ELASTICS". royalelastics.com.
  7. O'Loughlin, Sandra. "Tull Price: Royal flush; a couple of blokes make millions fusing fashion and athletic footwear. (Marketers of the Next Generation)". Brandweek. Archived from the original on 5 March 2016. Retrieved 18 December 2015.
  8. Safe, Georgina. "Sneaker brothers take issue with industry excess". The Sydney Morning Herald. Retrieved 18 December 2015.
  9. Meagher, David. "Feit founders are the shoe fighters". The Australian. Retrieved 14 December 2015.
  10. "K-Swiss Acquires Royal Elastics Footwear; Niche Brand – the Leading Innovator of Slip-On, Laceless Footwear". The Free Library. Business Wire. Retrieved 18 December 2015.
  11. "K-SWISS BUYS ROYAL ELASTICS". SPORTING GOODS INTELLIGENCE. SGINEWS.COM. Retrieved 18 December 2015.
  12. "NOTE M-ROYAL ELASTICS". wikinvest. wikinvest. Retrieved 14 December 2015.
  13. "Ventura County Star, Calif., Business Briefs Column". 14 November 2001. Archived from the original on 5 November 2012. Retrieved 16 July 2015.
  14. "Workspace: Josh & Tull Price — Oliver Grand". olivergrand.com.
  15. "NOTE M-ROYAL ELASTICS". wikinvest. wikinvest. Retrieved 14 December 2015.
  16. "INTERVIEW: Tull Price, Co-founder of Feit Shoes". trendition.co.uk.
  17. Mr Bailey. "Archived Interview | Feit Co-Owner Josh Price". Conceptkicks. Retrieved 18 December 2015.
  18. Dystant, Lena. "SELECTISM Q&A FEIT – BEHIND THE SCENES WITH CO-FOUNDER TULL PRICE". Selectism. Retrieved 18 December 2015.
  19. Wilkinson, Isabel. "Meet FEIT, a Shoe Brand That Believes in Quality Over Quantity". New York. Retrieved 18 December 2015.
  20. "NEO-LUXURY: CHANGING VALUES, CHANGING HABITS OF CONSUMPTION". Starkweather. Retrieved 14 December 2015.
  21. Safe, Georgina. "Sneaker brothers take issue with industry excess". The Sydney Morning Herald. Retrieved 18 December 2015.
  22. Tikhonova., Polina. "Jordana Maisie's Creative Shoe Store Design". Design Group. Retrieved 18 December 2015.
  23. Allaire, Christian. "Feit Club: Brand Expands in NYC". Footwear News. Retrieved 18 December 2015.
  24. Simpson, Ashley. "Meet the Brains Behind NYC's Coolest New Shoe Shop". Yahoo Style. Yahoo. Retrieved 18 December 2015.
  25. Schram, Lauren. "Aussie Shoe Designer Feit Coming to U.S. via Nolita". Commercial Observer. Retrieved 18 December 2015.
  26. "TIMBERLAND BOOT COMPANY AND RAG & BONE PARTNER TO LAUNCH LIMITED COLLECTION OF MEN'S FOOTWEAR FOR FALL 2010". Timberland. Retrieved 18 December 2015.
  27. "FEIT Designer Tull Price on Simplicity, Luxury, and How He Made the First All-Natural Sneaker". Details Style Syndicate.
  28. Frakes, Julia. "SHOP TALK: RACHEL KICHLER OF RAG & BONE". Paper Mag. Paper. Retrieved 18 December 2015.
  29. "Sneaker Brothers take issue with industry excess". 9 December 2014.
  30. "Celebs love Rag & Bone's Newbury Boot". Fashion Lights.
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