Trailer Park, Inc.

Trailer Park is a marketing firm with digital and print production capabilities that specializes in the media and entertainment industries, but works to some extent in other industries as well.

Trailer Park, Inc.
TypePrivate
IndustryEntertainment
Founded1994
HeadquartersHollywood, California
Key people
Rick Eiserman, CEO
Number of employees
400
ParentLake Capital
Websitewww.trailerpark.com

Among the firm's entertainment clients are Twentieth Century Studios, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, AMC, Buena Vista Home Entertainment, Paramount, E! Entertainment Television, Nickelodeon and many others. It has other clients also: the brand side, clients include 10x10’s Girl Rising,[1] American Cancer Society, AMD, Bolthouse Farms,[2] Coda Automotive,[3] ING Direct,[4] JoyJars/Children’s Pediatric Cancer, Newegg.com,[5] Toshiba[6] and Vail Resorts.

History

Trailer Park was founded in 1994 by Jim Hale and Tim Nett as a movie trailer company. Benedict Coulter joined in 1997 . Originally, Trailer Park specialized in comedy, but after Coulter joined, the company branched into action and drama.

The firm expanding into other sectors of the entertainment industry. It was an early entrant into marketing for in-home video,[7] and over 30 Home Entertainment awards between 2004 and 2005; including the home video titles Million Dollar Baby, Friends and The Last Samurai.

In February 2005, the Chicago-based private equity firm Lake Capital invested in Trailer Park. In December 2005, Trailer Park merged with Creative Domain,[8] a large agency with a digital division. In July 2007, Trailer Park entered another merger with Art Machine,[9][10] a leading print design agency.

In Spring 2008, the firm hired its current CEO, Rick Eiserman,[11] who had previously been Managing Director of Young & Rubicam, Southern California, and Co-Founder of BrandBuzz NY.

The next acquisition, in 2010, was goodness Mfg. (February, 2010), an advertising firm founded in 2007 by Bob Cianfrone, Paul Keister, Tom Adams, Rupert Samuel, and Brian Rekasis, known for major brand-oriented campaigns, including Burger King, MINI Cooper, Miller High Life, Miller Lite, IKEA, Geek Squad, Slim Jim, TRUTH Anti-Tobacco and VW. Now Trailer Park’s advertising division, goodness Mfg. has gone on to win Agency of Record contracts from over a dozen clients, including Toshiba’s Digital Products Division, Campbell Soup Company’s Bolthouse Farms, ING Direct, 10x10 Girl Rising, Newegg.com, Vail Resorts, El Pollo Loco and more.

Troy was recognized as 2012 CFO of the Year by the Los Angeles Business Journal in the Small Private Company category.[12]

Trailer Park’s marketing offering spans Theatrical, Home Entertainment, Television, Print & Design, Digital, Social, Mobile, Interactive TV, Menus, Content, Digital Publishing,[13] Video Games and Brand. Trailer Park has over 440 employees and new offices opening in Sydney, London and New York.

Recent Awards

Trailer Park won “Best Anime” for The Secret World of Arrietty at the 13th annual Golden Trailer Awards. The company also received 8 nominations.

Trailer Park earned 10 nominations and eight awards at the 41st Annual Key Art Awards show, including a Gold in the Integrated Category for Warner Bros.’ The Dark Knight Rises.[14]

In 2012, the firm received Clio Awards in both sound design and cinematography for Bethesda Softworks’ Prey 2.[15]

References
  1. Champagne, Christine (October 11, 2012). "FastCoCreate on social action campaign 10x10 Girl Rising and Trailer Park/goodness Mfg. Being Named Marketing Agency of Record". Fast Company.
  2. "Bolthouse Farms Names Goodness mfg. Agency of Record". Media Post Publications. August 30, 2011.
  3. McMains, Andrew (February 24, 2010). "Coda Picks Goodness Mfg". AdWeek.]
  4. McMains, Andrew (May 20, 2011). "ING Names Goodness Mfg. As Lead Creative Agency". AdWeek.
  5. Parpis, Eleftheria (January 28, 2011). "New Egg Names goodness Mfg. Lead Agency". AdWeek.
  6. "Toshiba Names goodness Mfg. AOR". Media Post Publications. November 2, 2010.
  7. Arnold, Thomas K. (March 31, 2005). "Video a More Equal Partner". Home Media Magazine.
  8. Snyder, Gabriel (December 14, 2005). "Trailer Park in material merger". Variety.
  9. Schiller, Gail (July 10, 2007). "Art Moves into Trailer Park". The Hollywood Reporter.
  10. Graser, Mark (July 9, 2007). "Trailer Park Hitched to Promo Shop". Variety.
  11. "Rick Eiserman Becomes CEO of Marketing Firm Trailer Park". Media Life Magazine. April 29, 2008.
  12. "CFO/COO Doug Troy Named CFO of the Year: Small Private Co by LA Business Journal" (PDF). Los Angeles Business Journal. September 17, 2012.
  13. Caranicas, Peter (March 22, 2011). "Variety on Trailer Park Digital Publishing Division Launch". Variety.
  14. Solman, Gregory (May 16, 2006). "BLT, Trailer Park Lead Key Art Nominees". AdWeek.
  15. "CLIO Awards Winners including Trailer Park's Prey 2 trailer".
  1. Trailer Park Official Website
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