Trace3

Trace3, Inc. is an Irvine, CA-based Information technology (IT) company and managed service provider (MSP). The company provides IT Operations Analytics, cloud computing, cybersecurity, machine learning, artificial intelligence (AI), big data intelligence, Internet of Things (IoT) consulting and data center services for businesses.

Trace3, Inc.
TypePrivate
FoundedIrvine, California, United States (2002)
FounderHayes Drumwright
Headquarters7565 Irvine Center Drive
Ste 200
Irvine, CA 92618
Key people
Tyler Beecher,
Chief Executive Officer
ProductsCloud computing, big data intelligence, Internet of Things consulting, data center solutions, cybersecurity, machine learning
Revenue$500M (2015)[1]
Number of employees
350[1]
Websitewww.trace3.com

History

Trace3 was founded in 2002 by Hayes Drumwright (of POPin), as an IT systems value added reseller (VAR), and Drumwright served as its first CEO.[2]

By 2013, the company's services included big data consulting, cloud computing and data center consulting.[2]

In March 2014, the company launched a Venture Capital (VC) CIO Briefing program for clients, venture capitalists and technology entrepreneurs, to raise awareness of IT developments affecting businesses.[3]

In August 2014, the company hired a new CEO, Tyler Beecher, and Drumwright became Executive Chairman.[2]

In 2016, the company reported 2015 sales of $500M and 350 employees.[1] That same year, the company reported growth in its Internet of Things (IoT) services.[4] In December, the company launched a cybersecurity division.[5]

In June 2017, the company reported a strategic investment from Miami, Florida-based investment firm H.I.G. Capital. Financial terms were not disclosed.[6] In August, the company announced it was merging with Grand Rapids, Michigan-based IT company Data Strategy, another investment property of Trace3 investor H.I.G. Capital. The combined company reportedly had revenue of USD$1 billion.[7]

In August 2018, Trace3 acquired Data Strategy, a Grand Rapids, Michigan-based solution provider that gave Trace3 a large market in the Midwest to go with its organically grown west coast presence.

In November 2020, Trace3 continued to strategically expand its geographic footprint in Northern California and Arizona with the acquisition of fellow solution provider Groupware Technology.

Services

Trace3 provides IT Operations Analytics (ITOA), cloud computing, cybersecurity, machine learning, artificial intelligence, big data / data intelligence, and Internet of Things (IoT) consulting and data center services to US-based companies. The company's managed services group helps clients improve their IT-related areas.[8][9][5][10]

The company also resells equipment from large computer and information technology vendors, including Cisco, Dell, EMC Corporation, NetApp, Symantec and VMWare.[11]

The company's VC CIO Briefing program educates clients about the latest technologies, gives venture capitalists input into technology roadmaps, and provides customer feedback to technology companies.[2]

The company also has a research group which studies startups for its clients, tracking around 500 at a time, to help the customers identify and take advantage of new IT innovations.[12]

Operations

In addition to its Orange County headquarters in Irvine, CA, the company has 24 sales offices across the United States.[8]

References
  1. "Irvine IT firm hits record $500M in sales in 2015". ocregister.com. 2016-02-10. Retrieved 2016-05-23.
  2. "Trace3 Names Tyler Beecher New CEO". thevarguy.com. 2014-08-20. Retrieved 2016-05-23.
  3. "Trace3 Plays Matchmaker For CIOs, VCs, And New Technologies". bsminfo.com. 2014-03-17. Retrieved 2015-05-24.
  4. "CRN Exclusive: Trace3 Says It Tripled Profits By Embracing Big Data, IoT". CRN.com. 2016-02-09. Retrieved 2016-05-24.
  5. "Trace3 Launches Security Practice, Aims To Make It The Company's Biggest Business Unit by End of 2017". crn.com. 2016-12-13. Retrieved 2018-07-03.
  6. "Trace3 Gets Strategic Investment". socaltech.com. 2017-06-15. Retrieved 2018-06-08.
  7. "Merger Makes Trace3 OC's Newest $1B Tech Company". ocbj.com. 2018-08-14. Retrieved 2018-08-16.(subscription required)
  8. "Bloomberg: Company Overview of Trace3, Inc". bloomberg.com. Retrieved 2016-05-24.
  9. "Splunk Expands Machine-Learning Capabilities Of Its Operational Intelligence Software". crn.com. 2016-09-27. Retrieved 2018-07-03.
  10. "Pure Storage, NVIDIA Trot Out Artificial Intelligence Workhorse". channelfutures.com. 2018-03-27. Retrieved 2018-07-03.
  11. "Trace3 Looks To Grow, Bolster Customer Experience Under New CEO". crn.com. 2014-08-26. Retrieved 2016-05-24.
  12. "Trace3 Makes Startups A Specialty". ITbestofbreed.com. 2015-03-31. Retrieved 2016-05-24.
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