Tootsa MacGinty

Tootsa MacGinty is a clothing company that makes unisex clothes for children between the ages of 0 to 8.

Tootsa MacGinty
TypePrivate
IndustryRetail
FounderKate Pietrasik
Headquarters
London
,
UK
Area served
UK and Ireland, USA, France, Russia, Italy, and Australia
Key people
Julia Smee
ProductsChildren's clothes
OwnerKate Pietrasik
Number of employees
4
Websitetootsamacginty.com

History

The company was started by womenswear designer Kate Pietrasik in 2011. It is one of the first to bring unisex kidswear to the market in the UK.[1] In 2013 the company introduced its first adult item, in response to enquiries.[2]

Pietrasik had previously worked designing streetwear and sportswear for brands including Hilfiger and Roxy. The company currently consists of Pietrasik, her two parents, and a PR and Brand Manager. She says she was inspired to create unisex children's clothing after being shocked by the gender segregated children's clothing available in the UK High Street, after having lived in France for 10 years where the situation was less pronounced.[3][4] Tootsa MacGinty manufactures its clothes in Portugal.[1] Beyond using social media, trade fairs and word-of-mouth marketing, the company doesn't advertise.[5]

The company has collaborated with UK environmental campaign group, Surfers Against Sewage, to produce a series of fundraising T-shirts.[6]

References
  1. (29 April 2013) Top 10 ethical places to shop for children's clothes | 3 - Top Tootsa theguardian.com
  2. (1 November 2013) Top five: a company of foxes | Jumper, from tootsamacginty.com theguardian.com
  3. (7 February 2012) Are we letting our little girls down by dressing them in pink? Wales Online
  4. (30 June 2011) Unisex fashion: Hey boy, hey girl The Independent
  5. Hindmarsh, Luci McQuitty (October 8, 2013) Meet Kate Pietrasik of children’s wear label Tootsa MacGinty motherwifeme.com
  6. Surfers Against Sewage website - Tootsa MacGinty
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