Today Is Vintage

Today Is Vintage is a Swedish entertainment company founded in 2012 by hip hop mogul Rebstar.[1] Spearheading the "Swedish invasion",[2] Today Is Vintage is the country's leading record label in hip hop export[3][4][5] with its headquarters in New York City.

Today Is Vintage
TypePrivate
Limited liability company
IndustryEntertainment
Founded2012 (2012)
FounderRebstar
Headquarters
New York City
Area served
Worldwide
Websitetodayisvintage.com

History

Today Is Vintage was founded by Swedish artist Rebstar in 2012 to serve as a platform for creative minds with international potential.[6]

In late 2012, American-Hungarian Kállay Saunders became the first artist to sign to the label[7] with his first single My Baby peaking #1 on the Hungarian Top 40 chart.[8] Following up with international success, My Baby was a top contender for Hungary in the Eurovision Song Contest 2013, ending up as the runner-up in the Hungarian qualifiers.

In mid 2014 it was announced that Gambian recording artist Saint has signed to the label.[9][10]

On December 18, 2016, Rebstar revealed LE SINNER as the latest signee to Today Is Vintage. On January 13, they released LE SINNER's debut single "Paris".[11] Within 2 weeks of its release "Paris", peaked #1 on Spotify's Viral Charts in USA.[12]

Today Is Vintage is also known for arranging concerts and events in Sweden under the brand Le Fest.[13]

In 2019, Today Is Vintage moved its headquarters to New York City.[14][15]

Roster

References
  1. forbes.com/sites/katherinecusumano/2016/03/08/swedish-rapper-rebstar-talks-mixing-music-entrepreneurship-and-breakfast/
  2. https://massappeal.com/rebstar-hey-youre-cool/
  3. https://noisey.vice.com/en_dk/article/6adxpe/rebstar-a-good-time-premiere-swedish-hiphop
  4. "Musikindustrin – MUSIKBOLAG Today Is Vintage ska ta svensk hiphop på export". www.musikindustrin.se (in Swedish). Retrieved 2017-10-14.
  5. "Rebstar And LE SINNER Debut New Song, "Hello Kitty"". Vibe. 2017-05-26. Retrieved 2017-10-15.
  6. Cusumano, Katherine. "Swedish Rapper Rebstar Talks Mixing Music, Entrepreneurship And Breakfast". Forbes. Retrieved 2017-03-30.
  7. "Kállay Saunders Bio - Kállay Saunders Career". MTV Artists. Retrieved 25 December 2015.
  8. "Éves összesített listák - Archívum - Hivatalos magyar slágerlisták". Retrieved 25 December 2015.
  9. "Saint blickar över horisonten". Metro. 25 May 2015. Archived from the original on 25 December 2015. Retrieved 25 December 2015.
  10. "Från Gambia till skivkontrakt i Malmö". Sydsvenskan. Retrieved 25 December 2015.
  11. "19-årig Malmöartist etta på Spotifys topplista i USA". Sydsvenskan (in Swedish). Retrieved 2017-10-15.
  12. "A Swedish 19-year-old with only 160 Facebook followers just topped Spotify's US Viral Top 50 with his first single release". nordic.businessinsider.com. Retrieved 2017-10-15.
  13. "Le Sinner: Jag vet att jag kommer att vara en av de största artisterna i världen om några år". Sydsvenskan (in Swedish). Retrieved 2017-10-14.
  14. https://www.nytimes.com/2019/06/28/style/for-a-saturday-night-live-writer-a-permanent-musical-guest.html
  15. https://www.bet.com/music/2019/03/21/rebstar-emergency-single.html
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