Thuuz

Thuuz (derived from the word "enthusiast") is a sports discovery service that alerts users to sporting events via a proprietary "excitement rating."[1]

Thuuz
Type of site
Sports information
URLwww.thuuz.com
RegistrationRequired to receive alerts
Launched2010
Current statusActive

History

The Thuuz website was launched September 2010 to help sports fans solve the problem of information overload by identifying the best content "...like your buddy who calls and tells you there’s a great game going on," according to Thuuz CEO Warren Packard.[2]

On 15 September 2011, Thuuz released mobile applications for iOS and Android devices.[3]

Beginning with the 2012 NFL season, Thuuz upgraded its apps to support fantasy sports, alerting fantasy team owners to news, plays and scoring involving their players.[4]

Thuuz raised $4.2 million in Series A capital funding in September 2012.[5] They raised another $6.5 million in funding in June 2017.[6]

Overview


Thuuz attempts to create an objective rating for each game by analyzing live feeds of play-by-play statistics, and measuring six different factors: pace, parity, momentum, social media buzz, novelty, and context. Proprietary algorithms process this data and rate games on a color-coded 0-100 point excitement scale. The score 0-39 is rated as "dull", 40-64 as "OK", 65-84 as "Good" and 85-100 as "Great" with the color becomes darker red as the score increases. Real-time and archived game ratings are displayed. Thuuz also forecasts the ratings for the upcoming games as well.[7]

Thuuz sends registered fans live alerts by SMS text or email, permitting a user to tune into a game of interest. Fans may personalize the sports and leagues they are interested in, list favorite teams, and the level of excitement at which they wish to receive an alert.[8]

Thuuz has teamed with partners such as Dish Network and Google TV to integrate Thuuz ratings with televised sports, helping interactive TV viewers to discover, watch, and record exciting games.[9][10]

Post-game ratings provide guidance for fans who have recorded multiple events for time-shifted viewing or who wish to watch televised or online replays. Game results are not displayed, so fans can choose the best games to watch without losing the element of suspense, and avoid wasting time on games that turn out to be dull. Thuuz will also suggest the best point in each game to start watching.[11]

Thuuz also employs its algorithms to offer predictions on which upcoming games are anticipated to be most exciting.[12]

By aggregating minute-by-minute excitement ratings over the course of a season, Thuuz generates lists of the most exciting games, teams, leagues[13] performances, and players[14] which offer a different perspective than traditional statistics.

Their sole competitor is Are You Watching This?!.[15]

Coverage

Professional sports

US college sports

International competitions

References
  1. A Better Way to Watch Sports, The New York Times, 12 March 2011. Retrieved: 11 April 2011
  2. Website Helps Fans Get in the (Good) Game, The Toronto Star, 31 January 2011. Retrieved: 11 April 2011
  3. Sports Website Thuuz Rolls Out New Mobile App, New York Post, 15 September 2011. Retrieved: 15 September 2011
  4. Thuuz Sports Update Brings Fantasy Plus, Free for 2012 NFL Season, Maclife, 13 September 2012. Retrieved: 27 September 2012
  5. Sports Discovery App Thuuz Raises $4.2M From Major TV Partners To Dominate Your Second Screen, Techcrunch, 25 September 2012. Retrieved: 27 September 2012
  6. "SEC FORM D". Retrieved 26 September 2017.
  7. Thuuz Aims to Tip Sports Fans to Hot Games, The Globe and Mail, 8 September 2010. Retrieved: 11 April 2011
  8. Thuuz Sends A Heads Up When Sports Get Exciting, NPR Weekend Edition Saturday, 19 March 2011. Retrieved: 11 April 2011
  9. DISH's Game Finder App Alerts Fans to Games With Best Action as It Happens, Tracks Scores on Screen, Yahoo Finance, 13 September 2012. Retrieved: 27 September 2012
  10. Google Tries Again With Google TV, The New York Times, 28 October 2011. Retrieved: 27 September 2012
  11. You've Gotta See This, Sports Illustrated, 1 November 2010. Retrieved: 11 April 2011
  12. Set Your DVR for the Following Games, The Wall Street Journal - The Count, 17 March 2011. Retrieved: 11 April 2011
  13. Big Ten the nation's most exciting league?, ESPN Big Ten Blog, 24 January 2011. Retrieved 11 April 2011
  14. Numbers Say Deron Williams Is the NBA’s Most Exciting Player, CNBC Sports Biz with Darren Rovell, 23 February 2011. Retrieved: 11 April 2011
  15. Sklarin, Jeff (12 March 2013). "Are You Watching This Helps Users Never Miss a Moment of Exciting Sports Action". Chat Sports. Retrieved 14 March 2017.
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