The World Is Yours (TV series)

The World Is Yours is an early television series, making its debut on June 26, 1951, on several stations of the CBS television network in the eastern United States.[1] This half-hour daytime program (4:30-5:30 p.m., EDT) was hosted from New York by naturalist and author Ivan T. Sanderson, and was broadcast Monday through Friday.

Mr. Sanderson's assistant was "Patty Painter" (Patricia Stinnette) a model and CBS employee who had posed for on-camera tests of CBS's color television system since 1946.[2] The producer-director for the show was Frances Buss. The first episode of the series was sponsored by General Mills and included commercials for Betty Crocker cake mixes.[3]

The World Is Yours was broadcast in the CBS field-sequential color system that was incompatible with existing black and white television sets, on which no picture would be visible. Only a small number of prototype color television sets existed on which the program could be seen. It was last broadcast on September 14, 1951.

References
  1. Hyatt, Wesley (1997). The Encyclopedia of Daytime Television. Watson-Guptill Publications. p. 473. ISBN 978-0823083152. Retrieved 22 March 2020.
  2. Gould, Jack (1950-11-11). "COLOR TV RECEIVER PROVES SIMPLICITY; Preview of C.B.S. Broadcast Shows Converter Is Easy for Anyone to Operate". The New York Times. p. 16. Retrieved 2015-03-29.
  3. Morse, Leon (1951-07-07). "Preem and First 2 Regular CBShows Tip Color Advantages, Problems". The Billboard. p. 3. Retrieved 2015-03-29.


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