The Underwear Expert

Underwear Expert started as a men's underwear blog and transitioned to a subscription based online retailer offering a curated underwear subscription with over 50 brands, featuring underwear styles, advice and reviews, fabric glossary, men's underwear trend analysis and style and service-oriented content.[1][2] According to the New York Times, The Underwear Expert is a "comprehensive website dedicated to researching, testing, reviewing and even curating for sale underpants."[3]

Underwear Expert
Type of site
E-Commerce
Available inEnglish
OwnerMichael Kleinmann
EditorMichael Kleinmann
URLwww.underwearexpert.com
Launched2011

Michael Kleinmann is CEO of the company.[4][5][6] Kleinmann was president and COO of Freshpair from 2001 to 2011, before starting up The Underwear Expert.[7][8] Kleinmann also writes men's underwear articles for The Huffington Post.[9]

While comfort and fit are important when underwear shopping, Kleinmann claims that men’s underwear is now a fashion item, with no less than 600 brands producing them.[1][3] He compares the underwear movement to sneakers, just another outlet for expression, with many fabric, style and color choices becoming available on the market.[7]

References
  1. "A Conversation with the Underwear Expert". Blacksocks. July 25, 2012. Retrieved 1 November 2013.
  2. Zach Carter; Sam Stein; Arthur Delaney (15 July 2014). "Improving Economy Means Less Slack In Men's Waistbands". The Huffington Post. Retrieved 19 July 2014.
  3. Guy Trebay (November 24, 2015). "A Pair of Boxers for $400? Men's Underwear Goes High-End". The New York Times. Retrieved December 7, 2015.
  4. "Michael Kleinmann". 312 Chicago Phoenix. Retrieved 1 November 2013.
  5. "Underwear Terminology". Men's Health. February 23, 2012. Retrieved 1 November 2013.
  6. Eric Wilson (May 23, 2013). "Less Ab, More Flab". The New York Times. Retrieved 1 November 2013.
  7. Amy Odell (April 9, 2009). "Statement Manties Are the New Sneakers". New York Magazine The Cut. Retrieved 1 November 2013.
  8. Cindy Perman (July 14, 2010). "Are We in a Recovery? Check the Underwear". CNBC. Retrieved 1 November 2013.
  9. "Michael Kleinmann". Huffington Post. Retrieved 1 November 2013.
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