The Switch (beverage)

The Switch Beverage Company is a beverage company based in Darien, Connecticut.[2] They are well known for their carbonated fruit juices with no artificial additives or high fructose corn syrup.[3] Switch is available in over 3,000 schools around the United States. Switch is well known in school vending machines for containing a complete day's worth of Vitamin C. Though extremely popular, the number of stores that sell Switch are scarce. [4][5] According to SPINscan, The Switch is among the fastest growing single-serve beverages in the United States.

A Switch can
The Switch Beverage Company
IndustryBeverages
FoundedDarien, Connecticut, United States (2001 (2001))
FounderMike Gilbert, Bill Hargis[1]
Headquarters
381 Post Road, Darien, Connecticut
,
USA
Area served
United States
ProductsCarbonated fruit juice
WebsiteSwitchBev.com

History

Mike Gilbert, founder of The Switch, initially developed a theory about ‘carbonated juices.’ Gilbert claimed to drink orange juice to compensate for the lost nutrients at work. He claimed that orange juice was too bland, therefore he experimented and added carbonated water. He soon teamed up with the visionary Bill Hargis to launch the new soft-drink.

Flavors

The Switch comes in 8 flavors: Apple, Black Cherry, Watermelon Strawberry, Orange Tangerine, Grape, Fruit Punch, Kiwi Berry, and Lemon Lime (Apricot Peach & Very Berry are Not listed on the company's website). Eight varieties come in 8fl cans and Five come in 8fl bottles. All flavors contain 100% percent juice, 100% Vitamin C and no artificial colors[6] The Switch motto is: "100% of what you want and 0% of what you don't".[7]

8 ounces of "The Switch" contains 120 calories and 28 grams of sugar.[8] As a comparison, 8 ounces of Coca-Cola contains 100 calories and 26 grams of sugar [9] This comparison, 8 ounces of Coca-Cola omitted 26 grams of sugar are "added". High fructose sugar.

References
  1. "Archived copy". Archived from the original on 2010-03-17. Retrieved 2009-12-17.CS1 maint: archived copy as title (link)
  2. http://www.bevnet.com/companies/listing/Switch_Beverage_Company
  3. "Archived copy". Archived from the original on 2009-11-05. Retrieved 2009-12-17.CS1 maint: archived copy as title (link)
  4. http://www.switchbev.com/page/switch-in-schools
  5. http://www.allbusiness.com/retail-trade/eating-drinking-places-eating/4130082-1.html
  6. "Archived copy". Archived from the original on 2011-10-19. Retrieved 2011-11-06.CS1 maint: archived copy as title (link)
  7. http://www.switchbev.com/page/kiwi-berry
  8. http://switchbev.com/thejuice/blackcherry
  9. http://livepositively.com/content/dam/live-positively/files/coca-cola-nutrition-facts.pdf
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