The Morning Star Company

The Morning Star Company is a Woodland, California-based agribusiness and food processing company founded in 1970.[1] The company was originally founded as a trucking outfit[2] by Chris Rufer, who remains the sole owner.[3]

The Morning Star Company
TypePrivate
IndustryFood products
Founded1970
FounderChris J. Rufer
HeadquartersWoodland, California
Key people
Chris J. Rufer
Websitemorningstarco.com

Morning Star processes 25% of the California processing tomato production, and supplies approximately 40% of the U.S. industrial tomato paste and diced tomato markets. It produces 1 million tonnes of tomatoes each year.[4] It has 400 employees and revenues of $700 million.[5] It is the global market leader in tomato processing.

The company has attracted attention for its libertarian philosophy of no supervisory management. Instead, workers are encouraged to innovate independently, define job responsibilities themselves, and even make equipment purchasing decisions in consultation with experts.[6] Similarly, compensation is based on peer evaluations.[7]

In 2013, Morning Star was listed as one of INC Magazine's Audacious Companies.[8]

See also

References
  1. https://www.bloomberg.com/profile/company/0368455Z:US
  2. Staff, Praxis (2015-06-09). "The Morning Star Company: A Praxis Business Partner". Praxis. Retrieved 2020-10-07.
  3. "Morning Star's Success Story: No Bosses, No Titles, No Structural Hierarchy". Corporate Rebels. 2016-11-14. Retrieved 2020-10-07.
  4. "Morning Star". Tomato News.
  5. Hamel, Gary (December 2011). "First, Let's Fire All the Managers". Harvard Business Review. Retrieved 7 April 2016.
  6. "I, Tomato: Morning Star's Radical Approach to Management". ReasonTV. Reason Foundation. 27 December 2012. Retrieved 4 January 2013.
  7. Gino, Francesca; Staats, Bradley R.; Hall, Brian J.; Chang, Tiffany Y. (2013-09-26). "The Morning Star Company: Self-Management at Work". Cite journal requires |journal= (help)
  8. Buchanan, Leigh (2013-04-18). "One Company's Audacious Org Chart: 400 Leaders, 0 Bosses". Inc.com. Retrieved 2020-10-07.


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