The Lean Startup

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.[1]

For other uses, see Lean startup.
The Lean Startup
AuthorEric Ries
CountryUnited States
LanguageEnglish
GenreBusiness, non-fiction, Entrepreneurship
PublisherCrown Business (USA)
Publication date
2011 (USA)
Media typePrint (hardcover)
Pages336 p. (US hardcover edition)
ISBN0307887898
OCLC770494142

Thesis

Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder.[2][3] Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.[4][5]

After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch.[4][5] Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve."[1]

Instead, Ries argues that to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (Minimum viable product) and then testing and iterating quickly results in less waste and a better product market fit. Ries also recommends using a process called the Five Whys, a technique designed to reach the core of an issue.

Examples

Companies cited in the book as practising Ries's ideas include Alphabet Energy of California. Later more organizations have adopted the processes, including Dropbox, Wealthfront,[6] and General Electric.[7]

Reception

According to the publisher, the book "has sold over one million copies and has been translated into more than thirty languages."[8] It was also on The New York Times Best Sellers list.[9]

References
  1. Roush, Wade. Eric Ries, the Face of the Lean Startup Movement, on How a Once-Insane Idea Went Mainstream. Xconomy. July 6, 2011.
  2. Lohr, Steve. The Rise of the Fleet-Footed Start-Up. The New York Times. April 24, 2010.
  3. Solon, Olivia. Interview: Eric Ries, Author Of The Lean Startup. Wired. January 17, 2012.
  4. Loizos, Connie. “Lean Startup” evangelist Eric Ries is just getting started. Reuters. May 26, 2011.
  5. Venture Capital: Eric Ries, author of "The Lean Startup". YouTube. November 21, 2009.
  6. "The Lean Startup | Case Studies". theleanstartup.com. Retrieved January 5, 2018.
  7. "General Electric Wants to Act Like a Startup". Bloomberg.com. August 8, 2014. Retrieved January 5, 2018.
  8. Ries, Eric (October 17, 2017). The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth (Unabridged ed.). Random House Audio. ISBN 9780147523303.
  9. "Hardcover Advice & Misc. Books – Best Sellers – October 2, 2011 – The New York Times". Retrieved January 5, 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.