The Hype House

The Hype House is the name of a collective of TikTok personalities based in Los Angeles, California, as well as the name of the Spanish-style mansion where some of the creators formerly lived.[1]

The Hype House
FormationDecember 2019 (2019-12)
Founders
  • Daisy Keech
  • Chase Hudson
  • Thomas Petrou
  • Alex Warren
  • Kouvr Annon
Founded atLos Angeles, California
PurposeEntertainment
Location
OriginsTikTok

History

The collective formed in December 2019 and includes around twenty rising or established Gen Z[2] influencers from TikTok. Most of its funding came from Daisy Keech[3], Chase Hudson and Thomas Petrou.[4]

The most notable TikTok personalities from the collective include Chase Hudson[1] and former popular members include Charli D'Amelio, Dixie D'Amelio, and Addison Rae. During its peak in membership, it had twenty-one members until founding member, Daisy Keech, left in March 2020, citing internal disputes with other members.[4] In May 2020, D'Amelios' representative confirmed the sisters also left the collective when "the Hype House started to become more of a business."[5] Bryce Hall revealed in a live stream that Addison Rae no longer associates with the Hype House.[6] Larray, who was already an established YouTuber and TikTok personality, joined in January 2020.[7] Vinnie Hacker, an internet sensation, joined the house in January 2021 which was a shock to a lot of people.

On July 21, 2020, Nikita Dragun held a surprise birthday party for Larray during the COVID-19 pandemic at the Hype House mansion.[8] The party included internet celebrities such as James Charles, Charli D'Amelio, Dixie D'Amelio, and others.[9] At the time of the party, California's COVID-19 cases had just surpassed New York's cases.[10] There was an estimated 67 people in attendance,[11] many of whom were seen without face masks[9] despite local health recommendations.[12] Photos and videos of the event appeared on social media sites such as Instagram. These posts drew criticism from the public, including other influencers like Elijah Daniel and Tyler Oakley.[8][13] Merritt, and some of the other attendees, later apologized.[11] Residents of the Hype House later tested negative for COVID-19.[14] Many people felt the LA government was being biased as the Sway House lost their power supply because of Bryce Hall's large 21st birthday party but the Hype House gained followers.

The Hype House is described as a collaborative house or a content house. Collaborative houses are a phenomenon in the social media world, allowing influencers and content creators to make videos together easily.[1] The Hype House is comparable to the Vlog Squad and Team 10, similar collectives of YouTubers led by David Dobrik and Jake Paul respectively.[15][16]

Members of the Hype House include Thomas Petrou, Mia Hayward, Alex Warren, Kouvr Annon, Jack Wright, Sienna Mae Gomez, Chase Hudson, Connor Yates, Vinnie Hacker and more.

References
  1. Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved March 19, 2020.
  2. Lustig, Hanna (March 7, 2020). "A power struggle and trademark dispute are rocking TikTok's Hype House as the influencer collective finds fame and fortune". Insider. Retrieved March 19, 2020.
  3. Kim, Yerin (March 20, 2020). "Here's What You Need to Know About TikTok Star Daisy Keech". Seventeen. Retrieved February 9, 2021.
  4. Brown, Abram (March 26, 2020). "Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Lawsuit—And A Breakaway Group Of TikTok Stars". Forbes. Retrieved April 12, 2020.
  5. Jarvey, Natalie (May 6, 2020). "TikTok Boom! How the Exploding Social Media App Is Going Hollywood". The Hollywood Reporter. Retrieved May 11, 2020.
  6. Twersky, Carolyn (May 21, 2020). "Bryce Hall Just Suggested That Addison Rae May Be Leaving the Hype House". Seventeen. Retrieved May 28, 2020.
  7. Perrett, Connor (February 2, 2020). "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. Who are the other 20 members?". Insider. Retrieved May 3, 2020.
  8. Williams, Janice (July 28, 2020). "Influencers Face Backlash After Attending Party for TikTok Star Larray As Coronavirus Surges. Newsweek". Newsweek. Retrieved August 26, 2020.
  9. Lustig, Hanna. "Dozens of top influencers gathered for a massive Hype House birthday party despite record COVID-19 numbers in California". Insider. Retrieved August 26, 2020.
  10. McGreevy, Patrick (July 22, 2020). "California to obtain more masks, gear as it becomes state with most COVID-19 cases". Los Angeles Times. Retrieved November 30, 2020.
  11. Tenbarge, Kat (July 27, 2020). "Party-goers were subjected to strong online backlash, but that hasn't stopped them from continuing to go out". Insider. Retrieved August 26, 2020.
  12. Llyod, Jonathan (June 19, 2020). "If You Have Questions About California's Face Mask Rules, This List Has Them Covered". NBC Los Angeles. Retrieved November 30, 2020.
  13. Henry, Ben (July 23, 2020). "Tyler Oakley Called Out James Charles, Charli D'Amelio And More For Attending An "Insane Surprise Party" During Lockdown". BuzzFeed News. Retrieved August 26, 2020.
  14. Roantree, Megab (August 4, 2020). "Nikita Dragun Got The Hype House Tested For Coronavirus". Kiss. Retrieved August 26, 2020.
  15. Leskin, Paige (February 19, 2020). "Inside the 'creator retreat' for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible". Business Insider. Retrieved March 19, 2020.
  16. Twersky, Carolyn (February 21, 2020). "Everything You Need to Know About TikTok's Hype House". Seventeen. Retrieved March 19, 2020.
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