The Barbarian Group

Barbarian is a full service creative advertising agency specializing in digital and technology, headquartered in New York City. Founded in 2001 in Boston, Barbarian's capabilities include: Brand & Business Strategy, Creative Campaign Development, Analytics & Performance Marketing, Technology Experience & Activations, and Content Creation. Past campaigns include the Subservient Chicken for Burger King, Crystal Pepsi Returns, GE Droneweek, and the Reimagine VR Experience for Etihad. In late 2009, the company sold a majority stake to Cheil Worldwide.,[1] a publicly traded South Korean holding company.

Barbarian
TypeCreative Agency, held by Cheil Worldwide
IndustryAdvertising, Marketing, Digital, Technology
Founded2001
Headquarters
New York, New York
,
United States
Number of locations
1
Area served
World wide
Key people
Managing Director: Courtney Berry
Chief Strategy Officer: Andrew Dawson
Executive Creative Director: Leo Leone
ParentCheil Worldwide (Samsung Group)
Websitewww.wearebarbarian.com

Software

In 2010, Barbarian’s in-house team built Cinder,[2] an open source coding language for the creative community to program graphics, audio, video, networking, image processing and computational geometry.  It was built for their Samsung Centerstage project, which allows consumers to interact with Samsung appliances in an immersive retail experience. Cinder won the inaugural Grand Prix for Innovation Lion at Cannes in 2013.[3]

In 2018 Barbarian reprogrammed an Amazon Alexa Echo Show to act as a receptionist tool, and the developer team then open sourced the code for public use. The reprogrammed Alexa, renamed Barb, is used to help visitors search for, identify and communicate with employees in the office using their internal messaging tool, Slack. Barb was named one of Adweek’s Most Important Tech Stories of 2018.[4]

Awards
  • 2013 Inaugural Grand Prix Innovation Cannes Lion[5]
  • 2014 One Show - Intellectual Property, CINDER[6]
  • 2015 Crain’s New York Best Places to Work[7]
  • 2017 10TH ANNUAL SHORTY AWARDS, Gold Distinction in Branded Series for GE Droneweek 2017[8]
  • 2018 Digiday Worklife Awards, Most Innovative Culture[9]
  • 2019 Shorty Awards, Gold Distinction in Youtube Presence for JBL Willdabeast campaign[10]
  • 2019 Shorty Awards, Silver Distinction in Comedy Video for Solace “What Could Go Wrong” campaign [11]
  • 2019 One Show Merit Award, Moving Image Craft, Samsung Fine Art Everyday[12]

References
  1. PR Newswire "Cheil Worldwide Acquires The Barbarian Group"(http://www.prnewswire.com/news-releases/cheil-worldwide-acquires-the-barbarian-group-78340257.html)
  2. "cinder (programming library)", Wikipedia, 2018-12-02, retrieved 2019-06-03
  3. Nudd|June 18, Tim; 2013 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100}. "The Barbarian Group Wins Inaugural Innovation Lions Grand Prix". www.adweek.com. Retrieved 2019-06-03.CS1 maint: multiple names: authors list (link)
  4. Lacy|December 27, Lisa; 2018 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100}. "The 10 Most Important Tech Stories of 2018". www.adweek.com. Retrieved 2019-06-03.CS1 maint: multiple names: authors list (link)
  5. Nudd|June 18, Tim; 2013 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100}. "The Barbarian Group Wins Inaugural Innovation Lions Grand Prix". www.adweek.com. Retrieved 2019-06-03.CS1 maint: multiple names: authors list (link)
  6. "N/A / Cinder". www.oneclub.org. Retrieved 2019-06-03.
  7. "BEST PLACES TO WORK 2015". Crain's New York Business. 2015-12-04. Retrieved 2019-06-03.
  8. "DRONEWEEK 2017 - The Shorty Awards". shortyawards.com. Retrieved 2019-06-03.
  9. "Digiday Worklife Awards". Digiday. Retrieved 2019-06-03.
  10. "Willdabeast - The Shorty Awards". shortyawards.com. Retrieved 2019-06-03.
  11. "What Could Go Wrong - The Shorty Awards". shortyawards.com. Retrieved 2019-06-03.
  12. "The One Show - 2019 Finalists" (PDF).


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