Tata Salt

Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%.

Tata Salt
IndustryFMCG, Food
Founded1983
HeadquartersTata Chemicals Ltd, Bombay House, Mumbai
Area served
All over india
Key people
Natarajan Chandrasekaran
(Chairman)
R. Mukundan
(Managing Director)
Productsvacuum evaporated salt
BrandsTata Salt
WebsiteOfficial Website

The Indian salt market

As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 19 lakh retail packet reaching 161 million households across the country each month. [1]

The market for packaged iodized salt in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Annapurna, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad. However major competition is only given by Surya Salt which holds the second largest market share after Tata Salt.

Products

TATA salt is sold in two type of packing:

  1. Multilayer Laminate Pouch
  2. Jars (PET & Glass)

TATA salt produce five different type of salt: [2]

  1. TATA salt
  2. TATA salt plus
  3. TATA salt lite
  4. TATA Black salt
  5. TATA rock salt

Advertising

In its advertising, Tata Salt positions itself as Desh Ka Namak, translating roughly to "The Nation's Salt". The latest ad for the brand Ghul Mil ad talks about the unity in diversity of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt. price is Rs 20 in North East and Rs 18 in rest of India

Awards and recognition

Tata salt was ranked 316th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013,[3] Tata Salt was ranked 106th among India's most trusted brands while according to the Brand Trust Report 2014, Tata salt was ranked 199th among India's most trusted brands. It was among 16 of Tata Group's subsidiary brands to feature in the report apart from the parent brand. Ratan Tata also featured in the report among India's most trusted 'Personality' brands.[4][5] Tata Salt was the 2nd Most Trusted Brand of India in 2015.[6]

References
  1. "TATA salt, about us".
  2. "Different type of TATA salt".
  3. "India's Most Trusted brands 2013". Archived from the original on 2013-08-28.
  4. "India's Most Trusted brands 2014". Archived from the original on 2015-05-02.
  5. "India's Most Trusted brands".
  6. "Most Trusted Brands 2015: And the winners are..." ETBrandEquity. 2015-11-25. Retrieved 2017-02-07.
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