Taco Tuesday

Taco Tuesday is a custom in many US cities of going out to eat tacos or in some cases select Mexican dishes typically served in a tortilla on Tuesday nights. Restaurants will often offer special prices, for example, "$1 fish tacos every Tuesday night".[1] It is popular in many big cities across the nation and especially popular in the beach cities of Southern California.[2][3] Taco Tuesday is similar to Happy Hour in that restaurants vary in their participation, hours, and specials offered.

Sign for Taco Tuesday

Trademark status

The Wyoming-based fast food restaurant Taco John's was granted a trademark for "Taco Tuesday" in 1989, and has defended against other restaurants using that phrase. Taco John's trademark extends to all of the United States except New Jersey; in New Jersey, Gregory's Restaurant & Bar of Somers Point trademarked the term in 1982.[4] In 2019, Los Angeles Lakers basketball player LeBron James began sharing social media posts on Instagram about his family's weekly taco dinners dubbed "Taco Tuesdays". Through a shell company known as LBJ Trademarks LLC, he filed a trademark on the term "Taco Tuesday" for use in downloadable audio/visual works, podcasts, social media, online marketing, and entertainment services.[5] The request was denied by the United States Patent and Trademark Office, stating that Taco Tuesday was "a commonplace term, message or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment."[6]

In practice, Taco John's has been unable to stop widespread use of the term regardless.[5] Many taco fans disagree with the idea that any one entity can "own" the term.[5]

References
  1. http://2.ourtiempo.com/the-strange-history-of-taco-tuesday/
  2. http://www.laweekly.com/restaurants/10-places-in-la-to-eat-1-tacos-5291898
  3. http://www.nbcsandiego.com/the-scene/food-drink/T-is-for-Taco-Tuesday-59344962.html
  4. Mayyasi, Alex. "The Trademarking of "Taco Tuesday"". Priceconomics. Retrieved 26 September 2016.
  5. LeBron James, a Fan of Tacos, Seeks to Trademark 'Taco Tuesday'
  6. Zaveri, Mihir (2019-09-11). "LeBron James Tried to Trademark 'Taco Tuesday,' but Got Swatted Away". The New York Times. Retrieved 2019-09-13.
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