TV Excelsior

Rede Excelsior was a Brazilian television network founded by Mário Wallace Simonsen on July 9, 1960 in São Paulo, São Paulo. Its last broadcast happened on September 30, 1970, when the Brazilian military dictatorship put an abrupt end to it.

Not to be confused with Excélsior TV.
Rede Excelsior de Televisão
TypeDefunct broadcasting television network
BrandingTV Excelsior
Country
Brazil
AvailabilityBrazil
SloganOnde você só vê o que é bom
Eu também estou no 9
HeadquartersRio de Janeiro, RJ
São Paulo, SP
Broadcast area
Brazil
OwnerOrganizações Victor Costa
Key people
Mário Wallace Simonsen
Launch date
July 9, 1960 (1960-07-09)
DissolvedOctober 1, 1970 (1970-10-01)
Former names
Televisão Excelsior S.A.

History

In 1959, the Victor Costa Organization, owner of TV Paulista, channel 5 of São Paulo (later acquired by Rede Globo), was awarded by the federal government with a second television channel in the city, channel 9. Possession of more than one TV channel by a single group was not prohibited by the broadcasting laws of that time.

The Victor Costa Organization already owned the Radio Excelsior (currently the CBN station) and therefore, it was determined that the name of the future TV station would be Excelsior. "Excelso" is Portuguese for sublime. However, even before the launch of the channel, it was bought by a group of businessmen led by the Simonsen family, owner of over 40 companies, the most famous of them being Panair do Brasil, then the country's largest airline company. The group featured entrepreneurs like José Luis Moura, a coffee exporter from Santos, Congressman Ortiz Monteiro, founder of TV Paulista, and John Scantimburgo, owner of the newspaper Correio Paulistano.

TV Excelsior was acquired for 80 million cruzeiros, a sum extremely high for the time. In addition to the station's license, the purchase also included some equipments, among them cameras, a tower and a transmitter. The transmission system was installed at the corner of Consolação street with Avenida Paulista, the studios were set on Avenida Adolfo Pinheiro, and the station's commercial and administrative center in downtown.

The end of TV Excelsior

TV Excelsior came to an end in October 1st, 1970, When Ferreira Neto invaded The station's studios, where he broadcast a humorous message to announce to the public that the government had decreed Excelsior's bankruptcy. At that time, some DENTEL technicians were at the technical center to take the station off the air. Tv Excelsior comes to an end, after 10 years.The End of TV exelsior Judicially, TV Excelsior had a maximum period of up to December 15, 1970 to settle the accounts with the government, that is, it would have to pay at least half of what it owes. However, the channel had not paid even 1% of the total debt, and with that the government revoked the concessions.

The transmission of TV Excelsior in São Paulo ended at 18:40, shortly after the presentation of a farewell program.

In Rio de Janeiro, Channel 2 activities ended a little earlier, at 5pm.

According to the presidential decree, the cassation was determined by breach of the Brazilian Telecommunications Code.

Post-Excelsior

Five years after Rio's channel 2 went off the air, the Military Government won its own bid to broadcast an educational broadcaster, TVE Brasil , which associates with other public broadcasters. And then TVE became TV Brasil .

Already Thirteen years after the end of the station, Adolpho Bloch wins the competition for the concession of channel 9 in São Paulo, together with channel 6 in Rio. It was the beginning of Rede Manchete that later became RedeTV! .

See also

References
  • de Castro, Thell (December 12, 2006). "História da TV Excelsior". Tele História (in Portuguese). Archived from the original on March 25, 2010. Retrieved August 10, 2020.
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